Final Words

I think the more compact 27-inch form factor is the right package to deal with greater than 1080p resolutions. Thirty inch monitors are great if you need more than 1920 x 1200 on a single panel but they’re bulky and don’t have a particularly great pixel density. The 27-inch 16:9 panel in the new LED Cinema Display is a nice alternative.

The styling is impeccable however Apple made two sacrifices in order to design such a pretty display. The first sacrifice is the glass covered panel. It looks great but glare can be a problem. Apple has generally avoided the problems associated with glare by outfitting its glass displays with ridiculously bright backlights/panels; the 27-inch LED Cinema Display is no exception. Glare is actually even less of a problem indoors since its easier to control light, and the bright display is more than enough to compensate. The issue of glare actually has to do with watching dark scenes in movies on the screen. You’ll see your reflection in dark scenes or even in objects like a suit jacket in an otherwise well-lit scene. It’s very bothersome at first, but you can get used to it if you absolutely must. While I don’t mind Apple’s glossy MacBook Pro screens, I’m less sold on their use for a desktop. Perhaps this is because I don’t watch a lot of TV/movies on my notebook and more on my desktop.

The second sacrifice is the lack of a height adjustable stand. You can tilt the Cinema Display but you can’t move it up or down. Apple even has the gall to suggest simply adjusting the height of your workspace if your monitor is too high/low. This wasn’t a problem for me because I actually bought a height adjustable desk a while ago (a properly adjusted desk helps fend off carpal tunnel in a major way), but I recognize that the vast majority of desks out there don’t let you change their height. Whether or not the lack of height adjustment will bother you really depends on your choice of desk.

The integrated speakers are a nice touch. They’re good enough to get the job done if you’re space constrained and a significant step above what you get in a notebook. Compared to a good set of desk speakers however they obviously fall short.

Cable management is beautifully handled. The single cable carrying MagSafe power, USB/audio and video keeps desk clutter to a minimum. Being able to charge your MacBook/MacBook Pro/MacBook Air is awesomely convenient. This is the sort of proprietary Apple design that the company has employed for decades, the difference is now Apple has the marketshare for it to actually be useful. The cable length is a bit limiting to how you can setup your desk so keep that in mind before getting too excited.

As a monitor the 27-inch LED Cinema Display is very bright. Black levels are average for a high end panel and as a result we noted middle of the road contrast on the display. Color reproduction out of the box isn’t that great, but calibrated the display is good.

Color gamut is the bigger issue thanks to the LED backlight. You get a power efficient display, but you also lose a chunk of the AdobeRGB 1998 color gamut. RGB LEDs would solve this problem but they are costly (and power hungry) to implement. Apple wanted a thin display (ruling out CCFL) and presumably wanted to stay below $1000, which ruled out RGB LEDs for the backlight.

If you’re used to notebook displays, the 27-inch LED Cinema Display will still be a step above. But if you’re moving from a high end desktop panel you may actually take a step back in color quality. Coming from using mostly CCFL lit panels, I found the whites to be too harsh on the 27. Color and brightness uniformity are both very good.

Overall the new 27-inch LED Cinema Display isn’t the knockout I had hoped it would be. You get 90% of the resolution of a 30-inch display, in a more compact package. The ability to charge your notebook (if you’re a modern Apple user) is a nice convenience as well. And at $999 it’s actually more affordable than most 30-inch LCDs. With a 120Hz panel and RGB LED backlighting it could have been both forward looking and near perfect, instead what we have is a display that’s good, but not great.

Power Consumption


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  • 8steve8 - Thursday, September 30, 2010 - link

    I strongly disagree,

    this is the cheapest display on the market with a resolution above 2048 x 1152

    this is the cheapest LED IPS display on the market of any size. (other than the defunct apple LED 24")

    being LED it uses in the neighborhood of half the power at the same brightness as its closest competitor (the dell u2711).

    frankly on these notes alone it'd only have to be somewhat competitive in display quality to be highly recommended... the apple design and webcam/light-sensor/charger is just a bonus.
  • 8steve8 - Thursday, September 30, 2010 - link

    although yes, 16x9 is a fail for anything pretending to be a professional/workstation display. Reply
  • 8steve8 - Thursday, September 30, 2010 - link

    (no edit button)
    ... but it's not only apple... everyone is doing 16:9, so can't really fault this display, you can fault the industry...

    i mean how many 16:10 LED displays are there? other than the XL30, i can't think of any....

    so while it woulda been nice, can't really blame this particular product...
  • ijhammo - Thursday, September 30, 2010 - link

    Lol - erm, how about if you don't like the monitor don't buy one?? There are plenty of alternatives.

    I didn't get the same warm and fuzzy feeling you did from the article and they certainly didn't give this monitor the Editors Choice award that they gave the Dell U2711...

    I think the thing to bear in mind is the target market for this monitor. It is after all called a 'Cinema' display (so it's 16:9) and it is squarely aimed at typical Mac owners (boo hoo, brightness doesn't work on non macs under windows). If you look at the stats it might not beat all the competition but it still a good all rounder and certainly has Delta Es below 4 which the human can't detect.

    Lets be honest - all technology is a compromise between cost and performance. If you want the ultimate quality expect to pay the ultimate price.
  • v12v12 - Monday, October 11, 2010 - link

    PRAISE the voice of DISSENT! Finally... am I not the only person in here that doesn't get caught up by all the covert/deceptive/manipulative MARKETING that goes on at Anand? Don't get me wrong; I'm here EVERYDAY checking out the continually great, in-depth articles, BUT... Rumors and whispers of "Apple-fanboyism," continue to resurface, even after apparently being shouted down to Davy Jone's Locker... And here we have another one resurfacing, covered in fanboy barnacles!
    __It's almost like a Fox(entertainment)News hit piece of sorts; the lack of true comparisons, no pro & contrast, baseless facts and figures, but compared to WHAT? There's no real "review" going on here, it's merely meant to look like it; and who are these types of hit-pieces custom tailored to---why Apple’s own teeny-tiny cabal of “elite” consumers and their sponsors (tbh). For the rest of “us” out here, with logical as our guiding light; we can CLEARLY see right through all the smoke & mirror, fog and light shows being put on in this “review…”

    16:9 for $1000? Short cables for $1000? Here… let me explain; this is merely someone in Apple’s R&D dept who came up with the clever COST-CUTTING idea like, “hey boss, heh, heh…. If we cutesy up the cables with cheap silicone and monotone colors, this will visually and mentally confused the owners into thinking that anymore cable length is simply a waste, inefficient, and you know ‘bad’ for the environment; am I right? Heheh, heh, heh…” Yes you are---sniveling subordinate, said the bossman!

    Anyhow I completely agree; this monitor is nothing but a bone tossed to the ever expectant, shrude Apple fanboy. In reality, this monitor suits NEITHER the avid/enthusiast consumer, nor the PROFESSIONAL at all… What a wonderful example of market-saturation. This monitor literally serves NO PURPOSE other than to bait & switch idiots from their legal-tender… Anand, we love ya bossman, but come on, you’ve got to find better ways of giving your Apple fans (I own 2 Apple machines btw) the “elitism” fix they so desire, while also keeping Apple’s number in your little black-profit-book… Until then, those of use with sense and a SPINE, will continue to point it out for ya and the “elite,” until you remember that we’re ALWAYS watchin ;-)

    Ciao Anandtech staff! Lol

    _Funny, this piece got me thinking about just how did the “bite out of Apple’s-Apple” get started? My take; it all starts with a great idea… At 1st people show up to “Apple” with a big fat, WHOLE, juicy apple as their head… The boss, already a few bites into being at apple, sees these new fat-heads and thinks, “hrmm I’ve gotta put a stop to all this new ‘idea’ crap right now!” So he takes a “bite” outta yer Apple, and claims it for himself, BUT he too has a boss, who has a boss; they ALL want a bite of the Apple to claim as their own. Eventually up the line the biting goes until you reach THE BOSS; Jobbo-the-Hut! Being that he’s the last big Apple head and there’s nobody to take a bite from his Apple, he comes up with the brilliant idea of cutting a “bite” like shape out of his own Apple. Seeing this mysterious bite out of the head hancho’s head makes everyone feel that missing some chunks here and there is actually “cool,” and “better” since even the big-guy is missing some crucial cells as well… And thus the cycle of “elite, but lacking” becomes the status-Quo at “Apple.” THE END…*poof* (Copyrighted!)
  • gstrickler - Thursday, September 30, 2010 - link

    As someone with fairly sensitive eyes, I've encountered many monitors that were too bright for me, especially when trying to use one in a less well lit environment. I had to give away a Dell monitor (to my father) because it was painful for me to use it with the room lights turned down. 200nits is uncomfortable to me in normal room lighting during the day, anything over 100 is uncomfortable at night. Many of the monitors on your list would be painful for me to use. Reply
  • Sabresiberian - Thursday, September 30, 2010 - link

    Not a good offering from Apple, I expected a lot better. The only thing positive about this monitor is the pixel size. Thanks for the article, now we know.

  • Kidster3001 - Friday, October 1, 2010 - link

    I've been using a 1st generation Apple Cinema 30" display for several years now on my Windows gaming PC. Using a 3rd party app called ACD (Apple Cinema Display) I can control the brightness and everything else.

    p.s. 16:9 is for movies. I would not want to go from 1600 vertical to 1440. It really is a huge factor in serious gaming.
  • MWG - Friday, October 1, 2010 - link

    I'm using a Sapphire Vapor-X HD 5870 with Windows 7 Home Premium.

    Key is to use Catalyst Control Center to control the brightness.

    'Graphics' > 'Desktops & Displays' > Configure Desktop > 'Properties' > 'Color' tab

    Purchased a Startech 6 in displayport to mini displayport adapter for $8.98

    Really happy with the monitor.
  • richardbalboa - Monday, October 4, 2010 - link

    Glossy only is a joke. At least give people the choice.
    DP port only is cutting corners IMO, and I have a 2010 MBP.
    Non adjustable stand on a £900 monitor is an insult. Maybe Apple will start selling adjustable desks soon.
    Cables a good idea but too short. The magsafe wouldnt look half as attractive if Apple didn't try to rob £70 each for them on their own.
    Tech specs clearly nowhere near a match for the u2711 and that has so much more built into it to justify its cost.

    Despite all this, if it was £600 or £700 I'd be tempted. But not at £900, forget it.

    Add this to the fact that Apple have now discontinued the 30" - their only other matte display and you can only drive that with the awfully flawed (and again, overpriced) Mini DP to dual dpi piece of junk from a MBP.

    Looks like Dell or NEC will be getting a large portion of my cash soon.

    Apple - start listening to your customers or you will lose them. I don't know what % of graphics people prefer matte displays but I'm willing to bet it is at least 50%. Get over the shiny stuff and leave that for the iPads and iPhones. GIVE PEOPLE THE CHOICE. Pros know what they want and no amount of your marketing glitter will convince them otherwise - they will simply just walk away from you.

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