Final Words

This isn’t your netbook’s Atom. Thanks to an incredible amount of integration, power management and efficiency Moorestown has the potential to be the most exciting thing to hit the smartphone market since the iPhone. If Intel can deliver a platform that offers greater than 2x the performance of existing smartphones in the same power envelope it has a real chance of winning the market.

The problems are obvious. Intel is the underdog here, it has no foothold in the market and the established OSes are currently very ARM optimized. Not only does Intel have to get Moorestown off the ground but it also needs a win on the software side as well. MeeGo has to, er, go somewhere if this is going to work out. The one thing I will say is that the expected rarely pans out. The smartphone market in 5 years won't look like an extension of what we see today. Apple and Google dominating the market and running ARM processors is where we are today, I'm not convinced that's where we'll be tomorrow.

Intel's Sean Maloney, heir apparent to the CEO throne, said that to succeed Intel needs 3 out of the top 5 handset guys and a bunch of alternative players. He added, "we feel like we're in good shape for that." In the next 12 - 18 months we should see that come to fruition.

For me however it's more about software and design wins. Intel needs to be in an iPhone, or at least something equally emotionally captivating. It needs a halo product. I believe Intel has the right approach here with Moorestown. To be honest, I've seen the roadmap beyond it and it's very strong. The technology is there. We just need someone to put it to use and that's the part that isn't guaranteed.

Availability and Medfield
Comments Locked

67 Comments

View All Comments

  • DanNeely - Wednesday, May 5, 2010 - link

    I think you're misunderstanding the slide. It's not saying 1024x600 to 1366x768, it's saying upto 1366x768 on interface A, upto 1024x600 on interface B.
  • Mike1111 - Wednesday, May 5, 2010 - link

    Thanks for the clarification. Looks like I really misunderstood this sentence:
    "Lincroft only supports two display interfaces: 1024 x 600 over MIPI (lower power display interface) or 1366 x 768 over LVDS (for tablets/smartbooks/netbooks)."
  • uibo - Wednesday, May 5, 2010 - link

    I wonder how many transistors are there in a Cortex A9 core? Just the core nothing else.
    For me it seems that ARM could just double or quadruple their core count against the Intel solution while still maintaining lower transistor count.
    Also they could just increase the CPU clock speed, if there is a market for the more power-hungry Intel solution the there is one for the ARM also.
  • strikeback03 - Wednesday, May 5, 2010 - link

    I would imagine even less smartphone software is written for multi-core now than was for desktop when dual-core CPUs started appearing in desktops. So going beyond 2 cores at this time is probably not a great move. Plus the dual core A9 isn't out to see power consumption yet, but even at 45nm I doubt it will be much below the current 65nm single-core chips if at all, so if Intel is already competitive then ARM doesn't exactly have the power budget to add cores.
  • uibo - Thursday, May 6, 2010 - link

    That actually makes sense. Nobody is going to write multi-threaded apps for a single thread CPU. I'd imagine that the number of apps, which experience is hindered by performance, is not that great at the moment. Games, browsers, UI, database for the info stored in your device - I'm not expecting these to scale perfectly across many cores but do expect a x0% performance increase.
  • DanNeely - Thursday, May 6, 2010 - link

    The real benefit for the 2nd core is probably multi-tasking. Your streaming music app can run in the background on the second core while your browser still has a full core to render web pages.
  • Shadowmaster625 - Wednesday, May 5, 2010 - link

    Mooresetown has to support a desktop OS. Intel is clearly moving towards wireless computing. They are bringing wireless video. With wireless video you can turn your phone into a desktop pc instantly by adding a wireless monitor and keyboard. What is the point of moving in that direction if you're moving towards a crippled OS? (Not that windows isnt crippled, if you consider obesity a form of cripple.)

    If it needs a pci bus, then emulate one!
  • Caddish - Wednesday, May 5, 2010 - link

    Just registered to say keep up the good work. Since the SSD antology I have red all of your article like that one and they are awesome
  • legoman666 - Wednesday, May 5, 2010 - link

    Excellent article, very well written.
  • jasperjones - Wednesday, May 5, 2010 - link

    Anand,

    You mention twice in the article that Apple and Google dominate the smartphone market. This is utter nonsense. The numbers from IDC as well as the numbers from Canalys clearly show that Nokia is the worldwide leader in the smartphone market. RIM is number 2. Apple is in the third place, the first company that produces Android devices, HTC, has the number 4 spot.

    I realize that Nokia's market share in the U.S. is smaller than its global market share. However, even if we restrict ourselves to the U.S. market, RIM smartphone sales are bigger than those of Apple. They are also bigger than the sales of all Android smartphones combined.

Log in

Don't have an account? Sign up now