Aava to the Rescue: An iPhone Sized Moorestown Platform

Aava Mobile is a smartphone platform manufacturer. It does for smartphones what Pegatron (formerly ASUS) does for notebooks. Aava builds the motherboard and chassis, while the customer adds customization, software and apps.

Aava showed us its Moorestown platform which is about the size of an iPhone 3GS, but a bit narrower and thinner (although longer):

Aava’s reference platform has a 3.7” 800 x 480 OLED display (or an optional 3.8” 864 x 480 TFT display). It weighs 125g, offers 285 hours of standby battery life, 8.5 hours GSM talk time, 5.4 hours of 3G talk time and 5.2 hours of web browsing time using its 1500 mAh battery. Up to 16GB of NAND flash is supported on board.

Aava Mobile Moorestown Reference Platform
  Specifications
Dimensions with Battery 118 mm x 56 mm x 11 mm
Weight 125g
Standby Battery Life 285 hours
GSM Talk Time 8.5 hours
3G Talk Time 5.4 hours
Web Browsing Battery Life 5.2 hours
Battery Capacity 1500 mAh
Display

3.7" OLED 800 x 480 or
3.8" 864 x 480 TFT

Multitouch Capacitive
Storage up to 16GB NAND, micro SD card
Camera 5MP or 8MP Main
2MP Second
Wireless WiFi, Bluetooth 2.1 + EDR

It’s got a capacitive multi-touch display and supports AGPS, digital compass, accelerometer, proximity sensor, 5MP or 8MP main camera (driven by a separate image processor), 2MP secondary camera, LED flash, FM RDS radio, stereo speaker, stereo mic, stereo headset with answer button and Bluetooth 2.1 + EDR.

It’s a pretty full featured reference platform that would allow companies to deliver a pretty powerful iPhone competitor. As for the OS...

Moorestown: The Two Chip Solution That Uses Five Chips Moblin/MeeGo
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  • strikeback03 - Wednesday, May 5, 2010 - link

    No, I think he is asking for Windows 7, not Windows Phone 7. WHich I can see being useful on a tablet, but not at all on a phone. It would take so much effort to turn the standard version of Windows 7 into something usable on a phone that I would imagine if x86 does take off in smartphones Microsoft would be better off just making a completely new OS that can run windows programs.
  • logdrum - Saturday, November 20, 2010 - link

    There are Moorsetown tablets running Windows 7, As long as the chipset has a PCI bus Windows 7 heck even Windows 2003 server shuld install. The smart phone do not have a PCI bus therefore you cannot install Windows 7
  • logdrum - Saturday, November 20, 2010 - link

    It is not a limitation of x86. Windows needs a PCI bus to install and run. There is no PCI bus in Intel embedded systems or ARM for that matter. Having said that you can install VMware on the Linux OS and install Windows as a Virtual Machine. Some people even say hacking the firmware of the embedded hardware to fake a PCI bus so Windows would install. It could be done. Take one of those WindRiver classes on fastboot and kboot and maybe you could make it happen.
  • logdrum - Saturday, November 20, 2010 - link

    I am talking here purely x86 Windows, the one on desktops and netbooks and even tablets. Tablets have a PCI bus usually. The phone factor of Moorsetown does not have,
  • jaydee - Wednesday, May 5, 2010 - link

    Dual-boot Windows 7 and Android on a 10" tablet. Please?
  • arnavvdesai - Wednesday, May 5, 2010 - link

    I think getting 3 out of 5 will be very hard for Intel, especially Apple because that company has sunk so much of its own money into chip IP. Apple is not content with just getting the best hardware out there in ARM world but wants to actually design the chip around its own OS so I dont see them using the Atom series.
    Intel says Win7CE & Win8CE are both out so that leaves them in a bad place. However, Microsoft is working on a micro OS kernel inside its labs called Menlo( I am not sure about the name) which Intel could try and effectively market to. Basically in Menlo Microsoft is trying to shrink NT to super small size and footrpint.
  • DanNeely - Wednesday, May 5, 2010 - link

    Intel offered the ability to create custom atom SOC's via TSMC fabs about a year ago. It was withdrawn due to lack of interest; but if apple was interested I'm certain they'd make it available again.
  • aguilpa1 - Wednesday, May 5, 2010 - link

    People will forgive lots of things if the thing just looks HOT and works as it should. It has been a long time since I have been wowed by any of the new smartphone devices, including the iphone. It is sleek and well built but a little to chunky and roundish for my taste. However they get the style look down.
  • geniekid - Wednesday, May 5, 2010 - link

    Would it be possible to leverage Moorestown in a way that yields 2x the battery life with the same performance as today's top end smartphones? Most 3GS/N1 users today would rather have more battery life than HD playback ability. Unfortunately, as I think about it, I believe that the battery sucking features of the phone are the peripheral devices - wifi/3g radio, camera, display, things which are outside the scope of Moorestown.
  • Mike1111 - Wednesday, May 5, 2010 - link

    If the Z600 only support 1024x600 or higher, how come the Aava reference platform has 800x480?

    And even though I think the performance is very good, Z600 is still too big to compete in the Smartphone market (3-4 chips instead of 1)? I don't see how that could work with something as small as the iPhone 4th-gen's mainboard, which is incredible tiny.

    Also Intel talks about combining Lincroft and Langwell into one chip, but no official word on memory in the same package? Only Anand speculates about it.

    But if they Intel can integrate at least these three chips into one package with Medfield and offer some additional improvements plus @32nm, and have actual Medfield smartphones on the shelves by the holiday season 2011, Intel can finally start to compete in the smartphone market.

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