Pricing: Heard Ya Got Robbed

Let's quickly recap Apple's iPad pricing. The base model only supports WiFi and starts at $499. It also comes with 16GB of MLC NAND flash for app/photos/music/video storage. You can double that capacity for an extra $100, or take it up to 64GB for $200. Note that these two upgrades alone work out to be $6.25 and $3.13 per GB. Intel will sell you an 80GB X25-M for $2.75 per GB.

The accessories also take you for a ride. Want a case? That's $39. The case is actually more important than you think because it doubles as a stand, which is useful for typing while laying down or for watching videos on.

Apple iPad 16GB 32GB 64GB
WiFi $499 $599 $699
3G $629 $729 $829

Keyboard? That's $69 for the wireless version or $69 for the keyboard dock. Either way, Apple is getting its $69 from you if you want a physical keyboard. This is also useful if you want to do a lot of typing on the iPad.

 

Want to put pictures on it from your camera? Apple will sell you a $29 camera connection kit with a dock-to-SD card reader and dock-to-USB port adapter. Otherwise you'll need to carry around a computer to sync your iPad to.

There's also an optional VGA output, but no digital outputs (HDMI, DVI, DP). It looks like the A4 is missing a TMDS as all of its optional outputs are analog (VGA, composite, component).

So the $499 base price is really more like $530 or $600 depending on what sort of use you want to get out of it. This is a new category of device, but I just feel that Apple is being a little too aggressive on the profiteering with the iPad (we'll get to the app store in a bit).

Later this month Apple will be shipping 3G enabled versions of the iPad. The 3G adder will set you back $130 and isn't retrofittable. AT&T is the sole provider of data service for the iPad, but the pricing is actually fairly reasonable:

Apple iPad 3G 250MB per Month Unlimited
Monthly Data Charge $14.99 $29.99

Anyway you slice it, it costs a lot to get into this concert.

Like a netbook, the iPad isn't a Mac/PC replacement but rather something you buy as a second, third or fourth computer. The problem is unless one of those computers is a notebook, the iPad doesn't really serve as a replacement for a powerful mobile computer. It's more of a notebook alternative depending on your needs, and at times it can be a great one. If you've got a desktop and a notebook then the iPad could fit in as a third device, but if you don't have a notebook the iPad is no notebook replacement as you’ll soon see.

It's a Tablet Running a Touch OS It Was Meant For You
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  • zodiacfml - Thursday, April 8, 2010 - link

    Another quality review, useful as trying the device myself.

    I'm not buying Apple products but you touched on features that it should have.
    One is the ability to stand on its own to function as a picture frame, movie screen, and reader while someone is eating or something else.
    Support for mouse device and keyboard when it can already stand on its own.
    Support for uploading media such as video and photos from either flash cards or directly from cameras. it is such a good device to use with cameras.

    one more thing, they could get the intel atom cpu once it gets to a smaller process to improve size and energy efficiency.
  • Spivonious - Thursday, April 8, 2010 - link

    Anand, I love your writing and have read the site since the GeoCities days, but please learn the difference between "lay" and "lie".
  • crimson117 - Thursday, April 8, 2010 - link

    My biggest pet peeve with the iPhone UI is the lack of an indicator for when an app is visible but busy processing something and not currently accessible.

    The default Notepad app on the iPhone 3G is a great example - as soon as you tap the icon, the yellow Notepad interface pops right up. However, it actually takes several seconds to finish loading until you can tap to edit a note or tap the (+) sign to start a new note. There's no indicator at all of when the loading is complete - you have to keep tapping periodically until it finally works.

    The same is true for resizing a web page using multitouch - there's no indicator that your input has been received but it's going to take a few moments to make it happen.

    In Windows 7 when an app is "thinking" and thus you can't interact with it, your mouse pointer becomes a a little circle (aka an hourglass). If an app is ever extremely busy thinking, the app may even gray out to indicate that even Windows can't get it to respond at that time.

    The iPhone's lack of this feature just smells of Apple trying to make the device appear on the surface to be more responsive than it really is. Perhaps you'll question whether you tapped correctly, and won't realize that the device is just slower than you expect it to be.
  • archcommus - Thursday, April 8, 2010 - link

    This article, like your others, despite being 22 (!) pages long, is a quick, refreshing read. It feels more like you're talking about your experiences and less like you're writing an article as a journalist (which can make some other long reviews a little boring). Also seemed pretty unbiased and highlighted the good and bad. Another solid article, thanks.
  • Mumrik - Thursday, April 8, 2010 - link

    Hehe, this isn't a big deal - it's just amusing:

    "Although there's no mute button, holding the volume down rocker for 2 seconds mutes the device instantly."

    Nope. Sounds to me like it takes about two seconds to mute the device :)
  • AstroGuardian - Thursday, April 8, 2010 - link

    Good one. My thought exactly...
  • leospagnol - Thursday, April 8, 2010 - link

    I'm planning to buy one of them when I travel to US next month. THe Eee 1001P is $ 280.00, and the iPad $499.00 at least. I usually read more than I write during classes and I have wifi available during class. I'll probably buy the Eee, but wich do you think suits this task best?
  • Mumrik - Thursday, April 8, 2010 - link

    Imagine the iPad lying flat on your desk and then imagine the position you would have to sit in all lecture long if you wanted to be able to write.

    Then imagine how much of the time you'd have to look down at what you were writing because you didn't have the physical response of a keyboard to make touch typing easy.

    Now imagine not being able to multitask.

    It would not be a difficult choice for me - Anand said it himself - the iPad is generally not a laptop substitute.
  • videogames101 - Thursday, April 8, 2010 - link

    I love the M3, great episode there.

    Good to know I can watch it on the iPad, lol.
  • AstroGuardian - Thursday, April 8, 2010 - link

    As far as i remember, this was not mentioned in the review (the overheating problem):
    http://www.dailytech.com/article.aspx?newsid=18075

    Personally i don't think it's worth commenting. It's not just the iPad but all other electronic devices will overheat when put out on the sun. And i wouldn't call it overheating but more like misuse.

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