Apple's iPad - The AnandTech Review
by Anand Lal Shimpi, Brian Klug & Vivek Gowri on April 7, 2010 9:39 PM EST- Posted in
- Smartphones
- Mac
- Apple
- iPad
- Mobile
Stop and Smell the Roses Computing
In my original iPad piece i talked about how the couch surfing Internet device is something I'd wanted ever since i started AnandTech 13 years ago. It's sort of ironic that when the day finally came that a company made what I wanted, I don't have the time to actually sit on my couch and browse the web. Such is life.
Since my job revolves around doing a lot online I rarely get the opportunity to chill and play online. Something the iPad is great at. That's not to say that it's totally useless for someone like me. In fact, despite the ergonomics issues I found myself typing a lot of this review on the iPad simply because it's nice to step away from the desk and more overwhelming computing interfaces.
When I'm writing sometimes a simple change of scenery helps clear my head. Using the iPad for writing, responding to emails or even browsing the web is like a virtual change of scenery. It forces you to take a slower and more focused pace. It's stop and smell the roses computing, but without being frustrating. You lose the stress of a more overwhelming compute experience, which if you spend most of your day working on the computer is nice. I don't want to get too flowery with language here but it is a more intimate setting. The screen can be closer to you and you interact with it directly. This is particularly evident in web browsing. The line between browsing for work and fun for me is very blurry, so my browsing experience is rarely relaxed. The iPad fixes that.
The iPad is a double entendre of computing. On the surface it's a clear option for folks who only do the simplest things with computers. Look a little deeper and there's actually use for those of us who don't fall into that category. It's your computer away from computers. An analogous duality actually exists with the Mac OS and it's easy to use vs. powerful nature.
It's actually this relaxed computing aspect that I feel most tablet makers will get wrong. These devices aren't notebook replacements but in the quest to enable things like multitasking and more usage scenarios I'm afraid that the simplicity will be lost. This is the Android vs. iPhone debate I brought up in my Nexus One review. Apple has the simplicity part down pat, so it's competitors use features to differentiate. In doing so you often lose one of the major selling points of the Apple offering.
Part of the relaxed experience does have to do with the total lack of multitasking on the iPad. Short of playing MP3s while you work, you pretty much can't do more than one thing at a time with the iPad. This is not as frustrating as you'd expect partly due to the faster-than-iPhone speed of the device. But it is a problem, something I believe Apple will address in tomorrow's iPhone OS 4 preview.
The iPad is relaxing to use. The interface is clean and not overbearing, and by virtue of the touch interface it acts more as a natural extension of you than a separate computing device. Maintaining those things while addressing core problems of the iPhone OS (e.g. Notifications, multitasking) will be challenging for Apple.
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stcredzero - Thursday, April 8, 2010 - link
The review authors are displaying the case configured incorrectly, in picture after picture. The flap needs to be tucked in! This makes the case much more usable in the vertical, taller orientation as a stand. Also, who would set the case up as a stand and try to type in portrait orientation? That's like complaining your car can't do highway speeds in reverse! That's not what it's for!Tuck the flap in, then review the case. It's much better that way!
TemplarGR - Thursday, April 8, 2010 - link
I would like to thank Anand for this terrific and just review. Most reviews i have read so far are biased in favour of Apple, but this is just right.It is the only review so far that describes the total cost of ownership of this device. This device is a luxury item, an expensive toy. The starting price is a joke. 499 dollars for 16gb disk, no 3G, no camera, lack of apps? When you add the additional costs this device brings, it is way overpriced compared to a netbook or tablet pc. An EePc costs 300 while being more complete and far more powerful. And yes it draws more power, but i believe there are netbooks out there with 10+ battery life. I have to admit it also has a better display than most netbooks though.
I like some aspects of the iPad. I really like the touch interface for certain uses. I believe Apple has done a terrific job with its UI. The problem is that Apple charges a lot for just a touch UI compared to netbooks.
Since i am a Linux user and a programmer, i wouldn't buy it anyway. I am against Apple's closed ecosystem practice. But i like Apple's contributions to modern device and UI design.
The reason i am critical of Apple is that i do not like companies which make a practice to sell on hype and marketing instead of tech. Apple is almost like a cult. There are reviews out there(Ars for example) that say that luck of multitasking is a nice feature and makes their lives easier. This is almost pathetic.
I was afraid that Anand was under Apple's influence but i am happy i was wrong and he reviewed it for what it is, a luxury item not able to replace current devices. Thank you Anand!
piroroadkill - Thursday, April 8, 2010 - link
Is what I gleaned from that review. A nice looking screen isn't useful if the rest of the device is pretty much useless.There's maybe a single use case, and that's if you want to watch h264 encoded video miles from civilisation. Even then, I'd argue a netbook and a couple of spare batteries would always serve you better.
nquo - Thursday, April 8, 2010 - link
thoughts on iPad and its potential:http://nquo.posterous.com/ipad-bigger-than-a-big-i...
Jalek99 - Thursday, April 8, 2010 - link
Every local news report I saw today featured iPads. The anchors showing pictures on the device when they have the usual corner of the window or the huge monitors behind them.Then Jimmy Fallon showing some app on one...
The manufactured buzz is far more negative for me than anything the device itself merits.
Mike1111 - Thursday, April 8, 2010 - link
He was asking for 720p on the IPHONE! This can be done by using a 3rd party file manager that allows you to transfer videos to the iPhone without iTunes and then select them inside the app.Brian Klug - Thursday, April 8, 2010 - link
Ahh, you are indeed correct sir. I didn't do the encode for the iPhone, I'm assuming we just re-encoded again. ;)-Brian
SunLord - Thursday, April 8, 2010 - link
Did you know an apple store employee can pick a $499 ipad up for $350 which leads me to think per the norm for apple we be getting ripped off.piroroadkill - Thursday, April 8, 2010 - link
Well, no shit, it's an extremely low cost computer (with the possible exception of the screen) priced with a high price point.manicfreak - Thursday, April 8, 2010 - link
From some of the articles out there, the gross profit for the ipad can be anywhere from 50-60%. I'm not a fan of Apple's product, but I do admire their ability to get almost anyone from the media and the bloggers to hype up their underperformed, overpriced product.