Apple's iPad - The AnandTech Review
by Anand Lal Shimpi, Brian Klug & Vivek Gowri on April 7, 2010 9:39 PM EST- Posted in
- Smartphones
- Mac
- Apple
- iPad
- Mobile
Final Words
Apple drew a line in the sand with the iPad. It set expectations for performance, price point, usability, ergonomics, display and quality of apps. It's rare that Apple does this. Normally Apple capitalizes on the mistakes of those who came before it by using failure as a blueprint for success. The fact that Apple is taking a different route with the iPad does say something about where Apple views this business going. As the computing market grows and incorporates new users, the need for simpler as well as more powerful/complex compute devices grows. Apple appears to be going after the former early on. Perhaps it wants the iPad to be to the tablet, what the Eee PC was to the netbook.
As a piece of hardware, the iPad generally does its job well. We could always use more processing power, which is made more evident by the larger screen and thus higher user demands on the system (Intel did have a point with restricting Atom's usage to smaller screen devices only). The lack of any integrated camera is bothersome but I doubt at this point we'd have a great video chat application to use given the current state of the iPad app union.
The nickel and diming on accessories is annoying, especially given that you'll probably need at least one of them. Not to mention that you should be prepared to spend at least 10 - 20% extra on apps as soon as you get the device. Apple did a good job with the $499 entry level price point, but the extras and any additional flash memory you might want come at extortionist prices. I don't expect Apple to really do anything about it given there's no competition in this segment right now.
It's an issue because the iPad can't currently replace any existing device you own. It lacks the voice features of a smartphone, and it lacks the flexibility/performance/ergonomics of a notebook. This is a 2nd, 3rd or 4th computer, and as such the expenditure is in addition to your existing computer budget.
Although it doesn't replace any of your existing devices, there are some things the iPad does much better than anything you might own today. Web browsing, photo viewing, reading email, any passive usage scenarios where you're primarily clicking on things and getting feedback, the iPad excels at. You do lose Flash support so if that's an issue to you stop now. But personally, I don't find the lack of Flash a problem assuming that companies like Hulu are working on HTML5 versions of their web portals.
I do like the idea of the away-from-the-PC (or Mac) computing the iPad offers. It's a different type of device; one that's more comfortable to just read websites on, or lightly peruse email with.
I can see myself leaving the notebook at home and taking the iPad on some short trips, both business and personal, as long as I don't need to do any photo editing or publishing from the road. For my purposes, I'm better served by the forthcoming 3G model. But I'd still need my desktop, and I'd still need my notebook for when I needed to get actual work done on the go. This goes back to my earlier point though, the iPad is a luxury, a convenience, not a necessity. It augments my current digital lifestyle and I'd argue that it improves it, but it doesn't replace anything in it.
That could quickly change depending on the types of apps we see crop up for the device. Photographers are already very interested in the device, but you'd win their hearts if you could make the iPad a productivity tool. Home automation is just begging to be enabled via the iPad. Companies like Crestron and AMX supply ridiculously poor touch screen interfaces to their very expensive home automation installations. The iPad would be the perfect HA controller. It's a great information consumption device today, and with the right developers working on it (many of which are) it could be a great productivity device tomorrow.
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solipsism - Thursday, April 8, 2010 - link
I also thought the Moorestown recommendation was odd, especially when the next page was about the phenomenal battery life. If he made a more detailed case for it perhaps he'd have a point, but the simple "because it's faster" stance is lacking.Anand Lal Shimpi - Thursday, April 8, 2010 - link
Initial power specs for Moorestown appear to be fairly competitive with ARM based SoCs. Remember this is Moorestown, and not Pineview. The two chips are very different.Realistically I don't think it would be Moorestown, but the 32nm follow-on starts to make a lot of sense.
Take care,
Anand
metafor - Thursday, April 8, 2010 - link
Just curious, what are the initial power numbers for Moorestown anyway? Keep in mind that with the change in bus architecture and the use of LP DRAM, performance will be significantly slower in some cases than current netbooks. Also, would it really compare to an A9-class SoC?IntelUser2000 - Friday, April 9, 2010 - link
I have a feeling Apple didn't go Moorestown for two primary reasons.1) Timeframe
2) Cost
Moorestown should be announced shortly, but the devices based on it won't be available until Q3 of this year. That's 6+ months from when the iPad is going to release. And although Intel might achieve both better performance and comparable power usage, but the sacrifice there will be higher cost. Fully integrated SoC like the A4 costs significantly less.
Performance should be quite good. There's a 600MHz version for smartphones that can use Burst Mode to 1.2GHz, and a MID oriented version that probably clocks at 1.3GHz base and does 1.9GHz burst. It's supposed to feature "Bus Turbo" as well.
If they also do a full integrated memory controller unlike Pineview we have a good chance it'll be clock per clock faster than Netbook Atoms. Earlier on Intel claimed "30%" boost over previous platform but clock speeds weren't mentioned.
metafor - Friday, April 9, 2010 - link
Moorestown will be a fully interated SoC. It'll have LP DDR1 and LP DDR2 memory controllers as well as a GPU, the Atom CPU and various peripheral connectivity. It's comparable to the A4 in terms of features although I really would not write it off as "comparable" in terms of power until some data is published.ekul - Thursday, April 8, 2010 - link
I'd agree the successor to moorestown is more promising. Are there even any shipping products based on moorestown yet? I don't think apple is going to take a gamble on an untested platform.I'm genuinely looking forward to seeing performance numbers for cortex a9, especially since there will be real dual core mobile variants, not just hyperthreading. A technique like what MS is planning for IE9, rendering a website on one core and compiling javascript on another, would help bridge the perormance gap along with the higher clocks.
michal1980 - Wednesday, April 7, 2010 - link
really this is easier then a laptop/notebook?A notebook by its vary nature I can rest on my lap or a table and adjust its screen. To watch a movie I dont have to hold the thing up.
To type, I dont have to bend to werid angles to hold the device up, etc etc.
IMHO, it seems like alot of the experance is attributed to the newness of the device vs its actual usage. I'm wonder how this newness will wear.
manicfreak - Thursday, April 8, 2010 - link
Can't you do all of those aforementioned things on an ipod touch/iphone? There are already home automation apps for the iphone right now.What can the iPad do that the iphone/ipod touch can't? Beside having a bigger screen and longer battery life?
And for such a big device, the performance should be closer to an atom instead of a snapdragon.
If something doesn't fit in my pocket, then I would rather bring a light-weight CULV laptop with me... with touchscreen if one wishes (i.e. Acer Timeline 1820T) or a hybrid notebook-tablet (Lenovo IdeaPad U1).
jasperjones - Thursday, April 8, 2010 - link
"there are some things the iPad does much better than anything you might own today. Web browsing, photo viewing, reading email, any passive usage scenarios where you're primarily clicking on things and getting feedback, the iPad excels at."What exactly makes it better at those tasks? It's not that I disagree but, in my opinion, you didn't drive this point home. I don't understand why you think it's better. And yes, I read the whole article.
solipsism - Thursday, April 8, 2010 - link
I don't think anything anyone can write can convince you. Many aspects just feel more natural to use. That isn't to say it's perfect everywhere but I think that as a casual mobile consumption device it's much better than a notebook, and much better than a netbook.