Cheesy Marketing Names for Cool Tech, AMD Velocity Ensures New Designs Every 12 Months

AMD’s first APUs drop in 2011, but what happens in 2012? Intel is committed to new microprocessor architectures every 2 years as a part of its tick-tock strategy. AMD’s GPU-inspired equivalent is called Velocity.

About every year we get a new GPU architecture, whether it’s a strict doubling of execution resources or something more significant, it happens like clockwork assuming TSMC isn’t fabbing the chips. AMD Velocity just states that, in turn, every year we’ll get a brand new chip that integrates this new GPU architecture. The CPU side may or may not change, but with yearly design cycles we could see regular improvements on that end as well.

Velocity also means that even if it’s difficult getting more performance out of a CPU architecture, AMD can always rely on a beefed up GPU core to give users a reason to upgrade.

This is all going to get real interesting once we have some good GPU compute applications to run on these things. For GPU compute apps, every year could be another Conroe, with ~20% performance gains just from the GPU improvements.

We just need the apps to support it. And no NVIDIA, what we have today isn’t enough.

AMD's 2010 - 2011 Desktop Roadmap The Notebook Roadmap
Comments Locked

59 Comments

View All Comments

  • SlyNine - Thursday, November 12, 2009 - link

    Just like speed is relative, So is how "good" technology is. We cannot really comprehend or gauge where AMD will be at, unless we look at what else is out there.

    So I think Anand is right on the money by including it. Oh and I'm a AMD fan. Otho I have a Q6600 right now.
  • Finally - Wednesday, November 11, 2009 - link

    On AnandTech, this is part of the tradition.
    Check the past... you will find many more samples of this kind of behaviour: Title reads "The new Phenom II", the first page shows us the prices and performance of Intel's CPUs - a jorb well done!
  • whatthehey - Wednesday, November 11, 2009 - link

    Bitch and moan all you want, but the slide illustrates an important point. AMD is making a big show of announcing the integration of their GPU and CPU, but Intel is already doing that a full year ahead of AMD. The article says as much: " And we'll see it in 2011. Unfortunately that's a bit late." More to the point, there isn't a lot of interest happening from AMD for most of 2010. Sorry I don't have my head up my ass in the sand, but complaining that Anand is telling the truth is childish at best. Take off your AMD fanboi hats and RTFA!
  • T2k - Wednesday, November 11, 2009 - link

    Just STFU already - since you are obviously unable to grasp even the basics of writing any *ARTICLE* (e.g. slides does not illustrate shit here contrary to your lame beliefs), just stop talking about shutting up and remain silent yourself, would'ya?
  • Maroon - Wednesday, November 11, 2009 - link

    I'm pretty sure no AMD slides made it into the last few Intel roadmap/new tech articles. Pretty crappy to do that.



  • dia - Wednesday, November 11, 2009 - link

    Intel are AMD's major competition (apart from AMD themselves). The AMD roadmap once again shows AMD being late in comparison to Intel. This is relevant because it will affect uptake of AMD tech. How does this show bias? It's the freaking truth. If brand loyalty alone were enough to generate sales, AMD would not have been introuble in the first place. The fact is that most consumers will go with what comes first and also look for slight performance advantages, even if the advantage is small.

    Your whinging about the mention of upcoming Intel tech in this article shows desperation.
  • T2k - Wednesday, November 11, 2009 - link

    "Your whinging about the mention of upcoming Intel tech in this article shows desperation"

    QUite obviously it's you who's head is so far up in the @ss of Anand/Intel that you are unable to understand the very basics of even this kind of fake techno journalism...


    ...but hey, clowns are clowns, nothing to see here.
  • formulav8 - Wednesday, November 11, 2009 - link

    I can think of no logical reason to post a Intel propaganda slide on the first page and at the top of the page before showing any AMD propaganda slides which is what this article is entirely based on.

    I don't see bios as the reason, but it was definitely a poor decision in my opinion (And obviously others as well).
  • piesquared - Wednesday, November 11, 2009 - link

    lol are you serious? Do you think people are that naive to not see this is clearly a propoganda stunt on behave of intel? It's also pretty obvious why you prefer ATi over NV. ;)

Log in

Don't have an account? Sign up now