AMD's Phenom II X4 965 Black Edition
by Anand Lal Shimpi on August 13, 2009 12:00 AM EST- Posted in
- CPUs
The Problem at 245
The problem with the $245 price point that AMD’s flagship sells at is one of positioning. It is dangerously close to the $284 price of a Core i7 920, which is generally a faster chip.
| CPU | Price |
| Intel Core i7 920 | $280 |
| Intel Core 2 Quad Q9650 | $320 |
| AMD Phenom II X4 965 Black Edition | $245 |
| Intel Core 2 Quad Q9550 | $220 |
| Intel Core i5 750 (Unreleased) | $199 |
The Core 2 Quad Q9650 simply doesn't make any sense, it's a wonder that Intel still sells it. The Q9550 can be had for around $220 and is generally slower than the 965 Black Edition. The i5 750 is the wildcard; if it does debut next month at $199 and is as competitive as we're expecting, it could force AMD to compress its upper end pricing.
Until Lynnfield arrives, the only things AMD has to worry about are the Core 2 Quad at the low end and the i7 at the high end. The more expensive Core 2 Quads don't really seem to matter, the Phenom II dispatches with them fairly easily. To fight off the i7, instead of lowering profit margins, AMD is going to be offering a number of bundles to help reduce total ownership cost.
While AMD wasn’t specific as to what bundles will be available, starting today Newegg, Tiger Direct, ZipZoomFly, NCIX and MWAVE will all be offering bundles on the Phenom II X4 965 and certain motherboards. AMD is estimating the bundles to knock off around $40 from the total combined price. There will also be Corsair memory and AMD GPU bundles, but AMD was even more vague on what we should expect there.
A quick look at Newegg shows that currently you can save about $30 if you’re buying a Phenom II X4 945 and a Gigabyte 790FX motherboard. Unfortunately it looks like the bundles don’t kick in if you’re buying any of the cheaper motherboards. It remains to be seen what sort of 965 bundles will be available.
Pressure from above with the i7 920 is relieved by lower prices, but next month pressure from below with the i5 750 is sure to make things difficult. AMD sweetens the pot by making its flagship part a multiplier unlocked Black Edition. Like the 955 before it, our 965 easily hit 3.8GHz without so much as an added millivolt. We just increased the clock multiplier and off we went.
The Test
| Motherboard: | Intel DX58SO (Intel X58) Intel DX48BT2 (Intel X48) MSI DKA790GX Platinum (AMD 790GX) Gigabyte GA-MA790GP-DS4H (AMD 790GX) Gigabyte GA-MA790FX-UD5P (AMD 790FX) |
| Chipset: | Intel X48 Intel X58 AMD 790GX AMD 790FX |
| Chipset Drivers: | Intel 9.1.1.1010 (Intel) AMD Catalyst 8.12 |
| Hard Disk: | Intel X25-M SSD (80GB) |
| Memory: | G.Skill DDR2-800 2 x 2GB (4-4-4-12) G.Skill DDR2-1066 2 x 2GB (5-5-5-15) Qimonda DDR3-1066 4 x 1GB (7-7-7-20) Corsair DDR3-1333 4 x 1GB (7-7-7-20) |
| Video Card: | eVGA GeForce GTX 280 |
| Video Drivers: | NVIDIA ForceWare 180.43 (Vista64) NVIDIA ForceWare 178.24 (Vista32) |
| Desktop Resolution: | 1920 x 1200 |
| OS: | Windows Vista Ultimate 32-bit (for SYSMark) Windows Vista Ultimate 64-bit |
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Roland00 - Thursday, August 13, 2009 - link
The 200 dollar price isn't a mail in rebate, Micro Center a small computer store chain with about 30 stores market itself as a computer builder destination. They lose about 80 dollars on the processor to get you into the store and hoping to sell you enough other stuff (or assembly or warranties) to make up for their loss leader.steelicon - Thursday, August 13, 2009 - link
ROTFLMAOBBQ! Agreed! They get you in more ways than one, either it's the Processor itself, the Chipset, the DDR3 or all of them combined. Good thing we have another choice of platform!steelicon - Thursday, August 13, 2009 - link
Will this run on an old AsuS Crosshair NV590A-SLI motherboard? I surely do hope so...grimpr - Thursday, August 13, 2009 - link
A really fast CPU, some minor tweaks to the K10 architecture and AMD stays "current", but the TDP's are ridiculous, 140W!!, for non existing gods sake! at 95W TDP and at the same price they would be excellent purchases to Intels Lynnfields. Clearly they are positioned at gamers,a crowd long lost to AMD. For uses other than happy jerking at intel compiler optimized benchmarks and moronic SuperPi's with analyzing miniscule FPS differences at games, the AMD Phenom II 905E at 65W TDP is an excellent buy. Something about the 45nm SOI manufacturing of this chips from AMD makes us wonder...FireSnake - Thursday, August 13, 2009 - link
You really need to grow up with this 140W and take a very close look at the power consumption table ;)JimmiG - Thursday, August 13, 2009 - link
It's not like the 140W TDP happened by accident or took AMD by surprise. 120 - 140W has been the target TDP for high-end CPUs for a long time. At this targeted TDP, AMD found a 3.4 GHz chip could be produced with decent yields. Some thought, research and design goes into the launch of a new CPU even if it's just a 200 MHz clockspeed bump.Don't worry, we'll not see a 160W or 180W CPU any time soon since 140W is a sensible target. Modern heatpipe coolers, mobos and PSUs have no trouble with them.
If you think the difference between a 65W and a 140W CPU is too much, you must live in a very dark house or apartment since each light bulb consumes almost that entire difference.
PrinceGaz - Friday, August 14, 2009 - link
My lightbulbs consume between 12 and 20W of power each as I long since left behind inefficient incandescent bulbs.hyc - Thursday, August 13, 2009 - link
You guys are reading way too much into that 140W TDP spec. Look at the loaded power consumption results, the 965 is 223W vs 220W for the 955. So it's using a whopping 3W more than the 955, BFD.Griswold - Thursday, August 13, 2009 - link
Some people seem to miss the T for Thermal in that figure indeed.hyc - Thursday, August 13, 2009 - link
Ah, so which part of the Laws of Thermodynamics did you skip in school?You can't emit more power out (thermal or otherwise) than you took in.