I’ve found myself in between two product launches. From AMD we have today’s announcement: the 3.4GHz Phenom II X4 965 Black Edition.

Priced at $245, the 965 is a mere clock speed bump, but an important one. It comes at the same price as this spring’s Phenom II X4 955 Black Edition; you get more performance at the same price.

Processor Clock Speed un-core Clock L2 Cache L3 Cache TDP Price
AMD Phenom II X4 965 BE 3.4GHz 2.0GHz 2MB 6MB 140W $245
AMD Phenom II X4 955 BE 3.2GHz 2.0GHz 2MB 6MB 125W $245
AMD Phenom II X4 945 3.0GHz 2.0GHz 2MB 6MB 125W $225
AMD Phenom II X3 720 BE 2.8GHz 2.0GHz 1.5MB 6MB 95W $145
AMD Phenom II X2 550 BE 3.1GHz 2.0GHz 1MB 6MB 80W $105

It is also the highest clocked processor AMD has ever shipped; K8 topped out at 3.2GHz and the original Phenom never went beyond 2.6GHz. We're also back up to a 140W TDP, something we haven't seen since the old Phenom 9950 went away.

With the 965 BE, AMD has simplified its product lineup. The 800 series Phenom II X4 is gone, as are the DDR2-only Phenom II X4 940 and 920. Most of the 700 series is also done with. Yields are clearly improving and much of the die harvesting is clearly no longer necessary. AMD ought to get rid of the Xn suffix and just use simple model numbers at this point. For more information on the Phenom II architecture, see our launch article.

The second product launch is rumored to happen next month. It’s the introduction of Intel’s Lynnfield processor. The affordable Nehalem, available in both Core i5 and Core i7 flavors, promises to start at just $199 with motherboards in the low $100s.

The Problem at 245
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  • brybir - Thursday, August 13, 2009 - link

    I did notice on newegg that AMD is releasing some of its Phenom II's with lower TDP.

    They have a Phenom II 945 that was rated at 125WTDP now with the same processor just rated at 95W TDP.

    I figure they will goose the clock speed a bit more if they can and continue to work on getting their power consumption lowered on the rest of their line so by the time their new processors come out the Phenom II's can pull up low power budget duty.
  • Taft12 - Thursday, August 13, 2009 - link

    I was going to mention this new part from AMD as well (945 95W edition). Anand you would do well to draw attention to it as well where you talk about AMD's current product lineup. This is a more interesting and notable introduction to me than this 140W behemoth.

    I was surprised to see the 965 only consumes 3W more at load than the 955BE however. Yes it draws the highest power on the chart, but only just barely.
  • werfu - Thursday, August 13, 2009 - link

    What AMD needs is a way to improve performance per clock, that's it, either K11 or something new. There's no way they'll be able to scale much past the 4Ghz point. Imagine the boost they would get, if they could provide 10% more clock efficiency, at the clock they are currently that would be a huge boost. They also need to improve the IMC. Going for 4 memory stick with AMD for now is a no go if you want to have high ram speed. Memory bandwidth is definitely a huge Intel advantage. And something like Hyperthread could be nice too.
  • TheHolyLancer - Thursday, August 13, 2009 - link

    uncore? isnt this HTT?

  • JumpingJack - Sunday, September 21, 2014 - link

    No, uncore is not HTT....
  • medi01 - Thursday, August 13, 2009 - link

    "The problem with the $245 price point that AMD’s flagship sells at is one of positioning. It is dangerously close to the $284 price of a Core i7 920, which is generally a faster chip."

    Sorry, but shouldn't you also include motherboard price into calculation?
  • C'DaleRider - Thursday, August 13, 2009 - link

    Well, really depends upon where you buy your parts from, doesn't it?

    Given that I have a MicroCenter and Fry's handy, the price for Intel's Core i7 cpu is $200. Combine that with an inexpensive X58 motherboard, like the MSI X58M, that has gotten quite good reviews for what it is, retails for $170.

    That gives a $370 price for mb and cpu to move to i7....cost of DDR3 memory is a wash due to both platforms requiring it.

    Of course, for those that depend upon Newegg's pricing for cpus, I feel for you....getting ripped off and all. Horrible how the 'Egg gouges on cpu prices these days.
  • mohindar - Thursday, August 13, 2009 - link

    How you can fit this processor onto socket LGA775, as mentioned in the final page...
  • mohindar - Thursday, August 13, 2009 - link

    Sorry, wrong comment.
  • Ben90 - Thursday, August 13, 2009 - link

    the SYS Mark 2007 Chart has the i7 920 @ 2.8 ghz... dont know if its on purpose or a typo

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