7?

Microsoft has been no stranger to unusual names. We scoffed when they named XP, and we scoffed again when they named Vista. However Windows 7 sets a new level of bewilderment. Depending on how you wish to count your Windows versions, you can come up with an order that makes Windows 7 the 7th version of Windows - counting the NT kernel desktop releases is one such example - but ultimately the list is as arbitrary as the name.

With the exception of NT4, Microsoft has always made at least two versions of Windows per major kernel, with the second releases being a refinement of what came before rather than a massive rearchitecting. Win98 refined Win95, WinXP refined Win2K. And Windows 7, as it turns out, refines Vista (even if MS wants to get as far from that name as possible). Windows 7’s kernel is recognized by Microsoft as version 6.1, and Vista was 6.0. While it’s true that kernel version numbers can be equally arbitrary, in this case it’s an appropriate number.

As Vista’s refinement, Windows 7 doesn’t bring with it anywhere near the level of change that Vista brought. With Vista we saw a new networking stack, a radically new video driver model, the moving of audio completely into software, UAC, and more. Meanwhile Windows 7 includes a number of new features, but nothing comparable to Vista’s great overhaul. If you’re a feature warrior looking for something big like Vista, you’re going to come away disappointed. If you’re looking for a smoother transition however Windows 7 should meet those expectations.

And for the name, clearly it’s a bad choice. The return to some kind of version numbering scheme is actually rather nice – it’s normally less arbitrary than a name and leaves no confusion about what order things come in – but to use a version numbering scheme you have to be consistent. Unless Microsoft intends to skip a kernel version number so that Windows 8 runs on the 8.0 kernel, this is only going to get worse as time goes on. It also has the interesting distinction of being harder to search for; “Win7” is a character too short for many sites that require a minimum term length, and “Windows 7” will be read by most software as two separate terms which can be pulled from anywhere.

So it may sound petty, but Microsoft could have picked something more sensible than Windows 7. (Ed: On the other hand, it still is less arbitrary than most CPU and GPU names)

Moving on, we have the matter of the different editions of Windows 7. Microsoft has not completely clarified this matter so we’re going to need to revisit this when Windows 7 finally ships, but they have given us enough solid information to accurately talk about the important bits.

The biggest news is that the Ultimate/Business/Home Premium schism has been resolved with Windows 7. When WinXP Home and Pro were split into more versions, the “everything including the kitchen sink” edition of Windows that was Pro and became Ultimate also became really, really expensive compared to the other editions. The problem was a combination of pricing and how Microsoft decided to split up features and at the same time carve out an extremely high-end niche. Users on Home Premium couldn’t get Remote Desktop. Users on Business couldn’t get Media Center and the built-in MPEG-2 codec. Meanwhile Business was priced higher than Home Premium, but it wasn’t a superset of Home Premium. Ultimate offered everything, but it also included a number of Enterprise features that were useless for even most users. Ultimately power users who wanted something similar to WinXP Pro (mainly, remote desktop and file encryption) were left in a pickle, and everyone else was confused on what edition to get.

With Windows 7, all editions have once again become supersets of other editions, going from Starter to Ultimate. Furthermore, Business edition has been renamed (back) to Professional to reflect this change, and with the return to being a superset of Windows Home Premium it regains its multimedia abilities. For all intents and purposes, Professional is once again the power-user and business user edition. The difference in turn between it and Enterprise/Ultimate has been reduced to BitLocker, Virtual Hard Disk booting, and some other associated enterprise-level features.

This change also marks a collapse in how many versions of Windows 7 are on the retail market. Only Home Premium and Professional will be widely sold at retail and shipped on OEM computers. Enterprise continues to be for volume use, and Home Basic has been demoted to just “emerging markets.” The unknowns at this point are where Starter and Ultimate will best fit in. There is some concern that Starter will find its way onto netbooks in developed markets in order to meet the kind of OS prices that such a cheap computer demands, however we can’t imagine such a castrated OS going over well with users. Previously it has been limited to the cheapest of the cheapest computers in emerging markets.

Meanwhile Microsoft is calling Ultimate a “limited retail and OEM” product, which we take to mean it won’t be sold on store shelves and instead would be limited to specialty retailers like Newegg, and pre-installed on few if any systems. There’s clearly going to be a need for a non-volume license edition of Enterprise (which is the role Ultimate fills) but Professional significantly reduces the practical value of it. Ultimate may very well end up being the pirate edition of Windows 7, because right now there’s even less going for it than what’s going for Vista Ultimate. Hopefully Microsoft will clarify this before Windows 7 launches.

Windows 7: A New Marketing Approach Getting Dirty: What’s Changing Under the Hood
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  • Ryan Smith - Thursday, May 7, 2009 - link

    Actually, it has both of those features, although as the article was running long and I didn't consider them important I didn't mention them. It can defrag drives simultaneously. Scheduling has been in there since at least Vista.
  • strikeback03 - Thursday, May 7, 2009 - link

    I was able to schedule weekly defrags back in Win2000 on my old laptop
  • leexgx - Wednesday, May 6, 2009 - link

    it can if you use command line on win7 (emm i think it does loet you defrag more then one disk at the same time in the GUI, got no power for laptop so cant find out yet)
  • Pirks - Wednesday, May 6, 2009 - link

    http://www.f-secure.com/weblog/archives/00001675.h...">http://www.f-secure.com/weblog/archives/00001675.h...
  • leexgx - Wednesday, May 6, 2009 - link

    Hide extensions for known file types, yes every PC i am on i untick that option, its So unsafe its unreal

    with windows 7 extensions should Not be hidden be it any verson of windows with vista pressing F2 or rename only selects the name now not all of the file name like XP and lower does so harder to lose the extension
  • Pirks - Wednesday, May 6, 2009 - link

    Yeah, I agree that extensions should NOT be hidden BY DEFAULT. Unfortunately they are hidden. So, Win 7 is still a virus heaven _by default_!
  • JarredWalton - Wednesday, May 6, 2009 - link

    Hiding extensions doesn't make it a "virus heaven"; it just makes it possible for Trojan horses to trick stupid users a bit easier. How does that malware.txt.exe file get to the PC in the first place? By some user being stupid. If extensions are hidden, then why is that file called "malware.txt" rather than just "malware"? Oh yes: because it's trying to trick you by not doing the same thing as every other icon, so it's already a red flag (which admittedly most computer users are not smart enough to notice).

    For technical people, the extensions mean something - I know I always show them - but for most computer users the fact that an icon says "EXE", "SCR", "COM", "CMD", or anything else as the extension means very little. If you don't *know* what an icon is, you shouldn't click it. Simple! But sadly most computer users are not smart enough to know that.
  • B3an - Friday, May 8, 2009 - link

    That comment was posted by Pirks. Possibly the biggest apple fanboy ever. I'm not sure i've seen a comment of his on DailyTech that hasn't been rated down. Dont feed the troll.
  • leexgx - Wednesday, May 6, 2009 - link

    network tests need to be done not the same as XP

    please open winamp, WMP or teamspeak play something and then do the gigabit network test thay must of fixed the 10MB/s cap problem on Win7 when playing sound (have to mess with vista reg to remove the MMS limiter), none raid to none raid pcs shouuld be doing harddisk speeds acroess the network {70-90mb/s ish,}raid to raid or SSD should be 120MB/s about on the network
  • Ryan Smith - Thursday, May 7, 2009 - link

    It's a time issue; we didn't have a chance to work that it. It has been noted, and I'll make sure that gets in the next W7 article.

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