All About Price and Rebates

The past few months have been terrific for those in the market for a new video card, and it just keeps getting better. It all started with AMD's initial Radeon HD 4000 series launch. They set prices not just at reasonable levels, but at really aggressive levels compared to their competition. AMD could likely have charged a lot more for their hardware at launch and gotten away with it, but they made a much larger splash than they might have (because they didn't flat out beat NVIDIA) by going the route they did.

And every new part AMD has introduced since has been a terrific value. Their low end hardware really stirred things up by bringing cards you could actually play games on (even if limited to lower resolutions) to very low prices. Now we have an affordable part that will be really attractive to gamers looking to save money without compromising on performance and quality.

But, as we all know, AMD is only half the story. While NVIDIA did create the top of the line single GPU this time around, they haven't brought out GT200 parts positioned lower than the the GTX 260 since the launch. But the real story is what that has done to the prices of the rest of their lineup. The 9 series is still current for NVIDIA, even if many of the parts are just renamed 8 series cards. While we have taken issue with this in past articles, the fact is that NVIDIA is responding very aggressively with pricing on their hardware. We would love to see newer architectures make their way into lower end market segments from NVIDIA, but we are quite impressed with what we are seeing instead.

The prices on NVIDIA's G9x based hardware have fallen dramatically. The 9800 GTX+ can be had for $150-$160 and the 9800 GT is now priced at about $120. Mail in rebates can be found that push the price on the 9800 GT to as low as $100. And these prices aren't just for the stock version but for overlocked variants as well.

Honestly, it would be good if lower end GT200 parts were available. The rebalancing of texture and compute hardware and additional changes are nice, but the GT200 really is a tweaked and polished G9x. The basic features are there and the GPU will work well for current and near term games. For the prices NVIDIA is selling them for, the GeForce 9 series cards are viable options.

And like we mentioned, there are rebates. Rebates are everywhere. It's raining freaking rebates. Sure, they've always been around here and there, but rather than just a marketing tool, the past few months have shown rebates to be a quick fix price adjustment tool. When a new launch comes out, rebates will be offered all over the place, sometimes for a few weeks and sometimes for a few days. NVIDIA and AMD are both playing the rebate game, but NVIDIA has certainly been more aggressive about it from what we've seen. This time around is no different.

AMD has stated that there might be some rebates available for those who look around on launch day for the 4830. We don't know the details as of yet, as the parts aren't on sale as of this writing. But this should certainly benefit the consumer (even if it makes recommending a part more difficult for us).

We've complained about using rebates as tool in recommending hardware in the past. Rebates are not permanent, predictable, or offered by all vendors or manufacturers. In writing articles, we tend to recommend based on suggested pricing or prevailing street price, as these are more reliable. But the fact is that rebates do benefit consumers who take advantage of them. And that's a plus in our book. (Provided of course that you remember to send in the rebate and don't mind waiting a few weeks or even months.) With the competition heating up like it hasn't in quite a while, it seems rebates are the weapon of choice in the battle ground for graphics hardware superiority.

On a side note, we see a lot of gamers and graphics enthusiasts sell their old hardware when they upgrade. Generally, gamers that prefer high end hardware can sustain their upgrade habit a little easier this way. But from the launch of the 9800 GTX about 6 months ago, the price for a new card has been cut in half. With this sort of a price drop on new retail parts, the impact on used hardware will certainly be significant. While not as important to current purchasing decisions, the impact of these market fluctuations on consumers is definitely interesting to consider.

Index The Card and The Test


View All Comments

  • nirolf - Thursday, October 23, 2008 - link

    That low core/mem looks promising. It would be interesting to see if you can get close to 4850 with some tweaking. Reply
  • Mathos - Thursday, October 23, 2008 - link

    And I think I found my next video card upgrade. Have been either waiting for the 4850 to drop a bit more, or something to come out between the 4670 and 4850 to come out, and this one hits exactly where I figured it would. Nipping at the heels of the 9800gtx in a few benchies there, and at the Res that matters for me 1680x1050. This looks like something I can pair with my 3870 toxic edition till I can afford a full on 4850 or 4870. Then if I wanted to I can get rid of the 3870 and run Xfire with the 4830 and 4850. Reply
  • DXRick - Thursday, October 23, 2008 - link

    The charts for power consumption are totally different (show a lot more consumption, especially at idle) than the charts done for the 4670 article:"> Reply
  • JarredWalton - Thursday, October 23, 2008 - link

    From the other article: "At idle our entire testbed (Intel G45 + Core 2 Quad Q9450) used only 67W with the Radeon HD 4670." Note that this article uses QX9770 and 790i, among other differences. Reply
  • DXRick - Friday, October 24, 2008 - link

    I had no idea that different chipsets (or mobos) and cpus could result in such a dramatic difference in power consumption. I sure want my computer to consume as little as possible when I am not using it.

    Are there any other articles here about this?

  • strikeback03 - Monday, October 27, 2008 - link"> Reply
  • Jovec - Thursday, October 23, 2008 - link

    More importantly, all your previous reviews show roughly a 40+ idle and load watt difference between the 4850 and 4870, yet this review has it down to 3-4 watts at both. Was there a problem with 4870 power consumption that has now been fixed? Reply
  • Jovec - Saturday, October 25, 2008 - link

    And now these 4850 and 4870 numbers show a wider margin again. With a different testbed I'd expect different numbers, but the relative difference on the same testbed should be the same. These numbers are more in line with AT's other 4850/70 power numbers. The original article's numbers need to be explained. Reply
  • JarredWalton - Thursday, October 23, 2008 - link

    I believe that was one of the issues with previous Catalyst drivers: for some reason the power saving stuff wasn't working on 4870. It's good to see that finally addressed. Reply
  • Jovec - Thursday, October 23, 2008 - link

    Seems likely for idle numbers, but I'd be curious what power saving can be done under load. Reply

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