My Biggest Gripe: No Standard SSDs

A few months back Apple announced that the profit margins on its notebooks would be reduced as a result of increased materials and production costs. The result of these lower margins would make Apple's notebooks tougher to compete with. Given that Apple uses off the shelf PC components for its notebooks I figured the areas for innovation were limited to design or spending more on the individual components. Apple has historically outspent the competition when it comes to design, and it's one area where most PC OEMs have failed to follow in its footsteps. Logically, it would make sense for Apple to spend more here to widen the gap between itself and encroaching PC OEMs.

Spending more on components is a losing race for Apple. Companies like Dell and HP ship many more systems than Apple and could just as easily match any spending Apple does on additional components. Putting more money into design however requires that you have a team capable of creating visionary, leading designs. While the Dells of the world have made significant strides in closing the style gap, Apple continues to lead here.

Despite what makes sense, what I was honestly hoping for was for Apple to make the transition to SSDs on its notebooks. Apple has been inching closer with each new notebook launch; the MacBook Air was its first notebook to ship with a SSD option and both the new MacBook and MacBook Pro offer optional SSDs (although it's unclear what drives they're using; at $600 for 128GB I'm guessing it's a MLC drive, but I have no idea what controller).

I've been using a SuperTalent JMicron based MLC SSD in my Mac Pro as a boot/application drive for the past few months, and while there are definite issues with this drive (pausing and serious performance problems as you near full capacity, something I'll be talking about in my next article or two) the areas where it does improve performance completely change the way my machine feels. Applications launch in half the time of a normal hard disk and running a bunch of disk intensive applications at the same time doesn't bring the system to a crawl.

Economically there's no way Apple could ship a SSD standard in a $1299 MacBook, at least not at any reasonable capacity. But I assure you this: more than any upgrade Apple has put into the new machines, an SSD is very important if you want to have a machine that feels fast.

Let me put it this way. Normally whenever I snag a new Mac to review, the thing feels fast. It's got a clean install, nothing loaded, a fast processor, and using it feels very much like I'm watching a Jobs keynote. Everything is just so very snappy. For the first time ever, using these two new notebooks actually felt slow. Not because they are slow, but because I'm so used to an SSD on my main machine. I've already begun switching over my testbeds to SSDs as well.

My biggest gripe with these notebooks is that they don't ship with an SSD standard. I would bet that within a year that will change, at least at the high end. If anyone has an idea of what SSD Apple is shipping with the MacBook/MacBook Pro, I'd like to know; I would assume that Apple would have done its due diligence and offer something better than a JMicron MLC drive but at $600 for 128GB it's tough to tell what else it could be....

Display Analysis Indoors The New MacBook
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  • joey2264 - Thursday, October 23, 2008 - link

    Uhm, Apple charges $150 to upgrade from 2 to 4 GB. A 2 GB 1066 DDR3 notebook dimm is about $60 on Newegg. What are you smoking??
  • strikeback03 - Thursday, October 23, 2008 - link

    He didn't mention how many slots are populated in the standard configuration. If standard is a pair of 1GB sticks, then you need a pair of those $60 2GB sticks to get 4GB.
  • joey2264 - Thursday, October 23, 2008 - link

    It doesn't matter. 2 GB of memory (2 Dimms) cost about $80, and 4 GB cost about $120, as stated in the article. But Apple is charging $150 to upgrade from one to the other, when it only costs $40 more.

    Thanks for correcting me, because Apple is raping their customers even more than I thought.
  • strikeback03 - Friday, October 24, 2008 - link

    Might be true, but as you can't choose zero RAM as a shipping configuration, from the customer perspective (assuming 2 2GB sticks are needed) you either pay $120 to Newegg and do the work yourself or pay $150 to Apple.

    Also, I highly doubt Apple is paying Newegg prices for components, so even more profit. But RAM upgrades seem to always be something the manufacturers have raped customers on.
  • Brucmack - Thursday, October 23, 2008 - link

    It'd be nice to provide a couple of extra data points...

    - Macbook battery life on XP
    - Lenovo battery life on XP & Linux
  • wolf550e - Thursday, October 23, 2008 - link

    Anand, please perform same test on Ubuntu 8.10 and tell us whether it's closer to OS X or Vista.
  • R3MF - Thursday, October 23, 2008 - link

    but i live in hope of a response:

    Is this integrated nvidia chipset the same as was rumoured to work with the Via Nano CPU?

    Kind regards
  • boe - Thursday, October 23, 2008 - link

    I'm curious to how XP would compare to Vista/ OS X.
  • snouter - Thursday, October 23, 2008 - link

    No 1680x1050? When will Apple step up and offer this? This is even more egregious than the lack of an SSD option, although, an SSD could be added to the MBP later, and the screen is forever.

    The MBP should only offer the CPU models with 6MB cache. This would have been one more way to differentiate the MBP from the MB. Put the Pro in Pro dammit.

    No matte option on the MBP? Please.

    ====

    I upgraded my 2.16GHz Merom to a 2.4GHz Penryn, largely for the LED screen, but, now I've even more glad that I did.

    If Apple does not add some flexibility to the 15" MBP build options, I'll be waiting for the 17" MBP. My workplace bought me one, and... 1920x1200 LED is pure love, though I could live happily with a 1680x1050 on my preferred form factor, the 15".

    Apple has a knack of diminishing their gains with some weird regresions and non-moves. It's love hate for sure.
  • iwodo - Wednesday, October 22, 2008 - link

    With much increased battery life, ( not that it uses that much less power, but you accomplish the same task in less time would means less power usage )

    I hope Intel hurry up with their controller chip.

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