Sony's Laser Light Engine LCoS Display

Another Sony prototype on display was a Laser backlit LCoS display, but unfortunately the prototype was far more crude than the OLED setup. 

While a laser backlight in theory provides a larger color gamut, even larger than a LED backlight, the actual demo itself was unimpressive. 

Colors appeared off and the overall image wasn’t very sharp; some of this was due to the fact that it’s not a direct view display, but mostly the issue was that it was a very early prototype. 

Although non-functional, the TV’s controls on the side of the display were pretty cool. Like the OLED prototypes, there’s no indication of when we may actually see this technology come to fruition. 

Sony's $33,000 LCD

If you find yourself wondering what you can buy for $33K this April, Sony has an answer for you.  While LCD and plasma manufacturers have been creating bigger and bigger displays to showcase at CES, they rarely end up as an actual product you can buy.  Sony is changing the trend this year by showcasing a 70” LCD that will be shipping to customers in April, at a price tag of $33,000.

The 70” Bravia display features a single 120Hz 1080p panel with 10-bit color support and is LED backlit. 

The display is absolutely huge and looked quite good, although not nearly as good as the OLED setups we talked about earlier obviously.  For the discerning buyer in dire need of a 70” LCD, Sony has exactly what you’re looking for. 

Sony: The Most Impressive Demo at CES Bravia Internet Video Link, and PS3 UI for LCDs


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  • Johnmcl7 - Friday, January 12, 2007 - link

    Can't say I agree with that, while LCDs are thin and light their image quality leaves a lot to be desired especially given the superior image quality of the CRTs they've effectively replaced.

  • PrinceGaz - Sunday, January 14, 2007 - link

    That very much depends on the type of LCD panel used. Maybe it's because my Mitsubishi 2070SB CRT display is about four years old and isn't as good as it used to be, but the overall image quality (including colour reproduction) of my new HP LP2065 which uses an S-IPS LCD panel is just as good as it. The response-time is also sufficiently fast that their is no visible blurring of fast moving images. And the 2070SB wasn't some cheapo CRT either, it was one of the best 20" visible CRT monitors you could get.

    The fact that the LP2065 was just a little over half the price of the old 2070SB actually makes modern LCD displays seem superior to CRTs, especially when the lower power consumption is factored in. It is also slightly (ahem!) less bulky and heavy than the old CRT monitor. It makes me wish I'd switched to an LCD sooner except of course that even a year or two ago, the picture quality of the best LCD panels wasn't anywhere near what it is today.

    Give a *good* (in other words one that does not use a TN panel) LCD display a chance and you'll probably be surprised.
  • msva124 - Monday, January 15, 2007 - link

    Does it scale well to different resolutions? I.E. for gaming. Reply
  • tumbleweed - Thursday, January 11, 2007 - link

    "the display is superb, making it very similar to reading pages in a regular book"

    Hardly. It's dark grey on light grey, thus having less than stellar contrast. No, this really isn't similar to reading a regular book; it's similar to reading an ATM receipt. Once they get it to the point of true blank on something resembling white, then we can talk. Other than that, I'll admit it's nifty, but the display quality ain't there yet.
  • msva124 - Thursday, January 11, 2007 - link

    OMG! It's almost as good as one as those CRT things that Nostradamus said would be here in the year 3000! Reply
  • GhandiInstinct - Thursday, January 11, 2007 - link

    I AM SOLD ON OLED!!!!! Come get me! Reply
  • BladeVenom - Friday, January 12, 2007 - link

    Last time I checked, OLED displays had a very short lifespan. That may be OK if you don't use it much, or like replacing your monitor every year, but I think many will have a problem with that. Reply
  • psychobriggsy - Friday, January 12, 2007 - link

    They've even got blues up to >30k hours now. That's a lot of TV watching, although some people sure do like to watch TV all day.

    Anyway, I'm sure I read that these Sony displays used a single colour OLED throughout, with colour filters on top. White OLEDs can have very long lives. If they're using 100k hour OLEDs, and you have the TV on for 10 hours a day because you cannot bear the idea of not having it on, then that is 30 years before the display is ~half as bright as originally. I think that predicting television display technology in 2037 will be quite difficult.

    I'm just hoping that one day OLEDs will actually really be available in large displays! Can't wait yet another 5 years...

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