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Sapphire PURE Innovation - ATI's Chipset for the AMD Enthusiast

 by Wesley Fink on July 29, 2005 12:05 AM EST
52 Comments | Add A Comment
52 Comments

Sapphire PURE Innovation

Sapphire will release the first in their new PURE motherboard series around August 5th. The top enthusiast board, based on the Grouper Reference Board, will be the PURE Innovation. This is based on the discrete video version of the Radeon Xpress 200 chipset for AMD Athlon 64 Socket 939. There will also be another version based on the RS480 integrated graphics version of the same chipset.

Sapphire and ATI have done an outstanding job of making the PURE ATI board stand out. This starts with silver foil Sapphire packaging...

...to the board window behind the outside flap...

...to the standout white motherboard with red lettering.


Click to enlarge.

A white board in a window case with UV lighting should have the attention of those who like to show off their computer guts in a window case. This is certainly the first white motherboard that we have seen, and it is just another example of how Sapphire and ATI are out to get the attention of the AMD enthusiast. There is a lot to like that stands out in the appearance of the Sapphire, but most will be even more interested in the options available and how the board actually performs.

ATI Reference Boards Basic Features: Sapphire PURE Innovation
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  • somu - Friday, July 29, 2005 - link

    only thing that i would like to know is the pricing, since its on par performance wise with the other entusiast boards, the one thing that will seperate itself will be pricing.

  • L3p3rM355i4h - Friday, July 29, 2005 - link

    WTF, these aren't bartons! Props to ATi for including something that high. 4.0vdimm is good too.

    The white PCB is....interesting, to say the least. Just going to leave it at that. ;)

    If these are actually out in Mid-October/Nov. I'm def. going to get one.

  • L3p3rM355i4h - Friday, July 29, 2005 - link

    WTF, these aren't bartons! Props to ATi for including something that high. 4.0vdimm is good too.

    The white PCB is....interesting, to say the least. Just going to leave it at that. ;)

    If these are actually out in Mid-October/Nov. I'm def. going to get one.

  • erinlegault - Friday, July 29, 2005 - link

    I am impressed to say the least. IGP versions will be coming along with Crossfire versions. There are 4 different flavours coming and 8 if you count the addition of IGP. This may lead to a breakthrough into the OEM's. The true test will be how the intel chipset performs.

    Excellent job ATI!

  • Quiksel - Friday, July 29, 2005 - link

    That white mobo is supa hot. When I saw that pic, my jaw dropped. PRETTY MOBO.

    Too bad I'm an all-Mac shop now. I need a mobo like this in my G4. :-P

  • Chef Brian - Friday, July 29, 2005 - link

    I wanted to buy this mobo when I saw the awesome colours, but the featureset sealed the deal. If this board can overclock like it should, I will buy it without any further question. This has massive potential..

  • fitten - Friday, July 29, 2005 - link

    Just think.... now if they just had a TypeR sticker on it somewhere... :rolleyes:

  • xsilver - Friday, July 29, 2005 - link

    is there any mention of the price? Competitive performance at a non competitive price still means little for ATI

    and also the limited availability (ala rs480) might also kill some of this products hopes

    hopefully though they will make a spash and give nvidia a kick in the pants to lower their prices :)

  • jab98 - Friday, July 29, 2005 - link

    Nice to finally see a amd64 board with decent quality onboard audio, wonder if anyone will revise their nf4 boards to support the better codcec?

  • Zebo - Friday, July 29, 2005 - link

    I guess you missed the MSI with on-board SBlive?
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