Intel Brand Tie-ins: New Avengers Packaging Gives You a New Box To Play With
by Dr. Ian Cutress on August 14, 2020 6:15 PM EST- Posted in
- CPUs
- Intel
- Comet Lake
- Marvel
- Avengers
When buying a new processor, what’s the first thing to look for? Price? Performance? Frames per Second? The Box? Intel’s new brand tie-in with Marvel’s Avengers now seems official, according to the @IntelGraphics twitter handle. With the new special edition processors, users can look forward to a brightly painted box. Yes, that’s pretty much it. Oooh, shiny shiny.
Leaks have suggested that these new boxed processors will carry new versions of Intel’s overclockable Comet Lake processors, such as the Core i9-10900K which will become new Core i9-10900KA models in Intel's database, however we are waiting on confirmation from Intel.
If this ends up being a success for Intel, no doubt it will set a precedent for future processor tie-ins. It is unclear if this arrangement involves Intel licensing the Marvel brand, or Marvel is paying Intel for co-branding ahead of Marvel's new videogame, the Marvel Avengers, set to launch on September 4th for Xbox, Playstation, and PC. There have also been suggestions that these processors may also carry codes to download extras for the game, perhaps skins or such, but again this has not been confirmed, nor is it clear that the game has any special Intel-specific acceleration for better gameplay. Imagine if the game detects the CPU string as '10900KA' and offers different abilites or modes - that would certainly interesting as to the mods that would appear to get around that restriction.
Pricing and availability are currently unknown, although we're expecting more details come September 4th.
Source: Intel Gaming on Twitter
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neogodless - Saturday, August 15, 2020 - link
Start your Saturday mornings right with cartoons and a delicious bowl of Penti-yums!Koenig168 - Saturday, August 15, 2020 - link
Makes a nice change from the usual blue packaging. Maybe there is a code for MA inside. :)willis936 - Saturday, August 15, 2020 - link
Aren't they required to list how many grams of added sugar is in each serving?GiantPandaMan - Saturday, August 15, 2020 - link
The sadness when you need the Avengers to protect you from all the exploits your cpu is vulnerable to. :(name99 - Saturday, August 15, 2020 - link
You guys are all MISSING THE POINT!The more interesting side of this is what happens to the TV & movies...
"I can't get into the Hydra server."
"Look carefully, it's an AMD chip and doesn't have trusted execution! Use this workaround. Good thing they didn't use an Intel chip."
Or
"There's no way we can scan the database for that face in just 20 minutes!"
"Don't worry, I upgraded the storage to Intel Optane last week. Don't worry, it'll be fast enough."
And so on and so on...
BlakeCz - Saturday, August 15, 2020 - link
I can only hope this branding does not stop with Marvel stuff. One day there may be Spinal Tap CPU version that can be overclocked up to 11.Agent Smith - Sunday, August 16, 2020 - link
Intel to CPU engineers:Please ASSEMBLE something that’s 21st century!!
Agent Smith - Sunday, August 16, 2020 - link
Intel engineers:Okay who’s gonna tell marketing we need their help?
Agent Smith - Sunday, August 16, 2020 - link
Drops in targets forces desperate marketing crap.Intel heads must of had a lecture from accounts dept.
khanikun - Monday, August 17, 2020 - link
I could understand this if it was some special made Intel NUC with some kind of Marvel design. Just a box for a processor, dumb. Hell, I would design a water block for the processor with a plexiglass cube top with LEDs that makes it look like a tesseract would be better than just a box.