AMD's Booth: A lot of Alchemy and Flash

We mentioned that AMD was curiously quiet throughout the show, but their reasonably large booth was tucked away in the South Hall of the Las Vegas Convention Center. Expecting to see a dual core demo or a lot of Athlon 64 MCE machines, we were quite surprised when all we saw were a lot of Spansion flash and Alchemy based devices overshadowing a handful of Athlon 64 systems and notebooks.

FIC has been steadily retreating from the retail channel and will continue to focus exclusively on the OEM market. The future direction of FIC is a bit of a shame considering that FIC produced some of the first, strongest and most unique solutions for AMD or non-Intel customers. We were surprised to see a lot of FIC products at the AMD booth, an interesting attempt to compete with the digital home devices shown off at the Intel booth but definitely not executed as well.

FIC's Alchemy based media player

We did get a bit of information about AMD's dual core - the first Socket-939 dual core Athlon 64 processors will be priced at $700 when they are released later this year, so start saving up.

Games Transmeta Demos 90nm Efficeon at 2.0GHz


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  • dderidex - Monday, January 10, 2005 - link

    About that SN25P....nice Envy24 chip on it - but do we know anything about the DAC used?

    24/192 internal precision is useless if they pair it with a 16/48 DAC. If their was a Wolfson chip on that motherboard by the Envy24 chip...I would be *drooling*.
  • Reflex - Monday, January 10, 2005 - link

    #36: I am not debating that. I am saying that you need to pay attention to his statement about 'a way that you won't expect'. For one, it won't be a nVidia developed solution. That I can guarantee you since there is NO DESIGN TEAM anymore. But you can choose to believe what you wish I suppose.... Reply
  • shinotenshi - Monday, January 10, 2005 - link

    SAN JOSE — Here at NVIDIA's Editor's Day event today, NVIDIA CEO Jen-Hsun Huang addressed questions about the company's plans for a possible second spin of its popular but ill-fated SoundStorm audio solution. Apparently, a reprise of SoundStorm will happen. Huang told the assembled press types, "We're gonna build SoundStorm 2. It's gonna be awesome." He was less clear on what form the next SoundStorm would take, saying that NVIDIA was still trying to figure out how to deliver SoundStorm as a product. Huang said, cryptically, that the new SoundStorm "will come in a way that you won't expect Reply
  • shabby - Monday, January 10, 2005 - link

    14: the way our living room is arranged we needed a display that allowed viewing from an angle and needed to be thin, and this is where the dlp fell flat on its face. It was too dark and too thick, at least compared to a plasma.

    While plasma's do wear out over time, thraxes just proved that it takes a long long time.
  • Reflex - Monday, January 10, 2005 - link

    SoundStorm is completely dead. The group is disbanded and its members have found jobs in other parts of the company. This is a fact.

    Sound in nVidia's chipset solutions is not dead, however. From what I have heard though its just a license of Intel's Azalia spec. In other words: No different than the integrated sound that you get on any Intel chipset board nowadays.

    The SoundStorm solution that you all know from the NF/NF2 days is completely gone however, and it will NOT be making a comeback.
  • shinotenshi - Monday, January 10, 2005 - link

    Well As i said, as being part of chipset its dead. but nvidia knows it can make a killing makeing add in sound boards. creative makes weak products let get real. The orginal soundstorm needed too much bandwidth to be done on pci. with PCI-E they have enough bandwidth to produce the card. Nvidia will be able to fund SS2 development becuase of its deal with the Ps3. The PS3 will need a high end sound chip because im sure sony is going to use it as means of spreading blu-ray introduction.
  • bob661 - Monday, January 10, 2005 - link

    I think the CEO of Nvidia is just trying to keep customers. He would lose a few by announcing that SS is totally dead. I would string you guys along until it didn't make a difference whether you bailed or not. Reply
  • bob661 - Monday, January 10, 2005 - link

    The Inq isn't lying. They are reporting what's been told to them. That's they're job. Sometimes it's bum info. Reply
  • knitecrow - Monday, January 10, 2005 - link

    On the soundstorm issue, I personally wouldn't believe AMD, Intel, Nvidia, or ATI... they have been known to lie when it suits their interests.

    **cough** 6800GT/ultra hardware mpeg2/WMV decoding **cough**

    There are conflicting reports to be sure, but I am more likey to believe those from close partners. I am sure the next soundstorm is going to be an intel azilla rehash to appease the masses.
  • shinotenshi - Monday, January 10, 2005 - link

    Soundstorm is not dead, the chairman of nvidia confirm this himself. however i think its dead as far as being apart of a chipset. the chairman remarked that it would return in a suprising form.
    this has to the belief that either it will return as a seperate chip sutitable for add in sound boards, or interagrated in graphics cards. my bet is that it will return as a PCI-e card capable of encoding some the advance audio codecs that are apart of the blu-ray spec. I don't think it was a coincidence that the chairman of nvidia made the announcement shortly after it was revealed that nvidia would be doing the PS3's GPU.

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