Final Words

As we wrap up, it’s clear that judging the RTX 2070 involves the same themes that surfaced in the RTX 2080 Ti and 2080 review. First is for the forward-looking featuresets that have yet to publicly launch. Another, and closely intertwined, is the premium pricing that is based on those features, as opposed to being based on conventional gaming performance. And lastly is the existing competition in the form of Pascal, especially where the RTX cards fall in the same performance tier.

For the RTX 2070 Founders Edition, those themes are more relevant and harder to dismiss. By its nature, the card is an entry-level model for consumers interested in real time raytracing and other RTX platform features, as well as the traditional high-end card for prospective enthusiasts and upgraders on a budget. In the past couple generations, these ‘enthusiast value’ parts have essentially provided last-gen flagship performance (or better), at non-flagship prices. For example:

  • GTX 1070 for GTX 980 Ti
  • GTX 970 for GTX 780 Ti
  • GTX 770 refresh of GTX 680
  • RX 580/480 for R9 390
  • R9 390 refresh of R9 290
  • R9 280X refresh of HD 7970

Going back to the numbers, the RTX 2070 Founders Edition TDP and boost clock tweaks only amount to around a 4% gain over the reference 2070 at 4K. The difference is not much in the grand scheme of things, but the setup makes more sense when looking at the GTX 1080 competition. The reference RTX 2070 is faster than the GTX 1080 at 4K and 1440p by only around 10%, a gap that is easily closed by factory-overclocked custom cards.

By hardware resources, the RTX 2070 was expected to be around 75% of the 2080. But Founders-to-Founders and reference-to-reference, the RTX 2070 is bringing around 83% of the RTX 2080’s 1440p performance (and 82% of 4K performance). So the performance gap is comparable to previous generations, where the GTX 1070 brought 81% of the performance of the GTX 1080, and the GTX 970 brought 87% of the GTX 980. Except here the RTX 2080 is only managing GTX 1080 Ti level performance for traditional gaming.

Looking back at the Pascal launch, the GTX 1070 brought a 57% 1440p performance gain over GTX 970, which was substantive but with its $450 Founders Edition pricing, not necessarily a must-buy for GTX 970 owners. On the other hand, GTX 770/670 owners had a lot to gain from that upgrade.

Here with Turing, the RTX 2070 is ahead of the GTX 1070 reference-to-reference around 35% and 36% at 1440p and 4K, respectively. In its Founders Edition guise, the difference is around 41% for both resolutions. Either way, the performance lies somewhere between the GTX 1080 and 1080 Ti, except with a $600 Founders Edition price. In that sense, it offers less than last generation but at a higher price, the premium being tied to real time raytracing and other hardware-accelerated features. And when those features finally release, there's no clear sense of the quality or resolution compromises necessary to run those features.

For current GTX 10 series owners, the RTX 2070 is largely a side-grade, offering known performance for possibily worse power efficiency. For those with low-end cards, or 900 series and older products, the $500/$600 budget pulls in a number of other alternatives: the GTX 1080, RX Vega 64, or even the GTX 1070 Ti. As far as standard $500 MSRP pricing goes, for which some cards are priced so currently, it helps the RTX 2070 stay in the price/performance race, where at $600 that might be a $100+ premium over a competing product. In particular, the sub $500 GTX 1080 cards are a major spoiler for the RTX 2070, offering equivalent performance at lower price. A prospective RTX 2070 buyer will have to be honest with themselves on utilizing RTX features when the time comes, and any intentions they might have on upgrading monitors for HDR, higher resolution and/or refresh rate, and variable refresh rate technology.



View All Comments

  • TheinsanegamerN - Tuesday, October 16, 2018 - link

    Because the 2070 is a 1070 replacement? Why do you people get hung up on "WELL IT COST A BUNCH SO ITS A HIGH TIER CARD"

    No, it isnt, its a mid tier card with a high tier pricetag. It doesnt make sense to compare the 2070 to a 1080ti because of the pricetag, anymore then comparing a vega 64 to a 1070 because they both cost $400 at some point.
  • ioni - Tuesday, October 16, 2018 - link

    2070's die size is closer to the 1080 ti than it is to the 1080. It should be, at minimum, being compared to a 1080. Reply
  • Nioktefe - Tuesday, October 16, 2018 - link

    Exactly, it could be called RTX 2050 and still use the same chip, don't compare marketing with die specifications, RTX chips are huge, and they are priced accordingly to that, we will never see 2080Ti come close to 1080ti prices Reply
  • PeachNCream - Tuesday, October 16, 2018 - link

    ^^ So much of this right here! Name it what whatever, but the retail price is ultimately what dictates what it must compete with from prior generations or from the nearest competitor. As far as pricing is concerned, the RTX 2070 must contend with the GTX 1080Ti and 1080 when a present day buyer is looking at options in that price range. Reply
  • tamalero - Wednesday, October 17, 2018 - link

    die size is irrelevant, price points is what is important in price brackets.. if the 2070 is on 1080gtx prices for a tiny improvement, its not worth it.. Reply
  • Vayra - Monday, October 22, 2018 - link

    Die size is not irrelevant. Cause & Effect: larger die = lower yield per wafer = higher price. Reply
  • CheapSushi - Thursday, October 18, 2018 - link

    Do you make your choice based on die size OR price? Reply
  • dguy6789 - Tuesday, October 16, 2018 - link

    What an absolutely ridiculous statement. People don't cross shop products that have radically different pricing- they pick a budget and look for what is best in that price segment. Hmmm I'm torn between a Kia and a BMW. Yeah right. Reply
  • evilspoons - Wednesday, October 17, 2018 - link

    That's reasonable, the Kia Stinger is a pretty decent RWD/AWD luxury sedan. For like $45k CAD you get roughly what you'd have to pay $65k CAD to get in a BMW, so a $45k BMW by contrast is a much less interesting vehicle. (Although personally, I'd go with the Genesis G70 instead of the Kia, you can get it with a 6-speed manual.) Reply
  • khanikun - Friday, October 19, 2018 - link

    Car analogies do and don't work here. Some might start with size, while other start with price. Some will start with looks, some will start with power, some will start with drivetrain, etc. Some will cross shop products that have different prices, some won't.

    Some might be torn between a Kia and a BMW, if both made rwd sports cars that compete against each other, even with a price tag difference. Look at all the comparisons between something like a Subaru WRX STI vs a BMW M3, even though the M3 is easily $20k over the STI.

    The only time I see someone set a budget first, is those looking at the used car market. Not the looking at the new car market.

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