Samsung's Future Strategy & Conclusion

Lastly, Samsung talks more about the project’s timelines and how things got put into motion. As we discussed in the introduction, the M3’s planning was kicked off in 2Q14 with RTL start in 1Q15, following the completion of the M1. During this time, Samsung had a change of cadence and planning, forking a subset of features originally planned for the M3 and putting them in into the M2 in 3Q15. Here the original M3’s plans were revised for a bigger microarchitecture push for performance in the first quarter of 2016.

The RTL was handed off to the SoC team in 1Q2017 for the first EVT0 tapeout of the Exynos 9810. It’s to be noted that actual production silicon is EVT1, whose tape-out happened sometime in the middle of 2017. Finally the Exynos 9810 saw commercial availability in March 2018.

The M3 is said to have been quite a sweat-breaking effort for the design team, having to have gone through what seems to have been a major replanning of the project, and having to deal with extreme time-pressure in terms of hitting a hard deadline in order to make it into the next generation product.

Here it seems Samsung still left a lot of improvements on the table that didn’t make it into the M3 due to time constraints. The cache hierarchy in particular what seems to be one of the weaker parts of the microarchitecture, which is something Samsung admits they aren’t quite happy with. It was one of the features that pushed the design team hard in order to make out the door in time.

One aspect that Samsung didn’t, and wasn’t willing to talk about, is any kind of physical implementation details. As HotChips is a microarchitecture forum, the disclosures were kept to the µarch of the M3. As we’ve seen in the past, a single microarchitecture can end up quite differently in its performance and power characteristics when implemented differently by vendors. Taking this into account, when measuring the end-product, it’s hard to separate these intertwined aspects of a piece of silicon.

The M3 seems like an overall solid microarchitecture which feels a lot more like what we see in desktop grade products. It also feels like Samsung took a more straightforward approach in terms of leveraging performance out of the µarch – in many aspects it’s just a much bigger beast than what we see from Arm – and thus also explains the M3’s quite large silicon size.

When evaluating efficiency of a piece of IP, looking at the higher-level microarchitecture is not enough, and here aspects of the actual electrical engineering of the transistor structures and details in their design choices can easily outweigh any apparent higher level characteristics. Here we’re largely out of our depth and no vendors will really ever make disclosures of such detail, not to mention it would be vastly out of scope for public readerships.

Here the final slide contains probably the most revealing disclosure that gives us a glimpse of Samsung’s future strategy: the SARC design team is said to now be on a strong annual release cadence with continued improvements every year. Indeed when I was making comparisons between the M3 and A76 in asking about some different design choices and specifications, Samsung didn’t shy in reminding me that the real competition for Arm’s new core will be next year’s new Exynos M4, not the M3.

We’ve only had two generational improvements released to date, but with 20% and 59% in IPC gains for the M2 and M3, Samsung does post an albeit short, but very robust track-record. Only just days ago Arm publicly announced its performance core roadmap through to 2020, revealing A76 successors Deimos and Hercules, promising ~15% and 10% generational gains. Here the M3 already seems to match or exceed the A76 in projected performance (at least in SPEC2006), so depending on the power efficiency of the M4, we might finally see a competitive advantage pay-off for Samsung’s custom designs.

Overall, we do thank Samsung for doing microarchitectural disclosures such as seen today, as beyond Arm’s own products, they are a quite a rare event in the ever so secretive industry. Here’s to hoping S.LSI and SARC resolve the Exynos 9810 and M3’s weaknesses and are pushing hard to make next year’s SoC a larger success. We’ll definitely looking forward to get our hands on it!

Physical Layout & Performance Figures


View All Comments

  • eastcoast_pete - Tuesday, August 21, 2018 - link

    Knowing that this might rub some here the wrong way: While I agree that the style and grammar of Andrei's article could have been improved by an editor or proofreader, I mainly read articles here at Anandtech for their content, not style or grammar. As far as I can tell, Andrei's article was not littered with wrong or confusing statements or facts; conversely, it was an (obviously) quickly written, yet accurate summary of a very recent presentation at Hot Chips with some helpful background added.
    So, while I agree that a quick proofreading, preferably by another pair of eyes, would have
    likely avoided some issues, I for one prefer high quality, accurate breaking news in occasionally imperfect English over perfect prose with missing or wrong facts and weeks late.
    So, can we get back to the technology, which is what brings us here?
  • Speedfriend - Wednesday, August 22, 2018 - link

    Exactly, if you don't like the grammar or style, go somewhere else...and stop being pedantic Reply
  • jospoortvliet - Wednesday, August 29, 2018 - link

    Agreed. His articles are among the very best in terms of technical detail yet clarity and that is all I care for. Reply
  • abufrejoval - Friday, August 24, 2018 - link

    As you hint, the power consumption disadvantages might not be as significant in a bigger form factor, such as an Slimbook (can't say Ultrabook, right?) or a tablet. Even the Kirin 950 (or was it 960?) which burned way too much in a phone seems to be adequate enough in tablets, where the larger displays tend to offset what the SoC eats in batteries.

  • abufrejoval - Friday, August 24, 2018 - link

    wonder if they'd sell suprplus chips cheap :-)

    want edit!

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