HTC has begun to ramp up their marketing campaign for their next major smartphone release, teasing that they will be making a proper announcement on May 23rd.

In an email sent to the press this morning and posted on their website, HTC posted a photo of neatly laid out phone components, with the text “Coming Soon... A phone that is more than the sum of its specs.” The photo and the announcement give a May 23rd date for more details.

This announcement is about HTC’s next flagship smartphone, which would presumably be the HTC U12. HTC launched the current U11 almost exactly a year ago in 2017, so the time is ripe for HTC to bring out its successor.

It’s an interesting choice for HTC to opt to show the components of the phone, but show nothing about the body itself. The components include a number of camera modules, so like other flagship vendors it would seem that HTC is looking at going the dual camera route. Meanwhile any markings on the primary SoC have been edited out, though as a long-time Qualcomm customer it’s practically a foregone conclusion at this point that HTC will be tapping Qualcomm’s Snapdragon 845.

Otherwise, we’ll have to see just what HTC has in store in a few weeks.

Update: As pointed out by Caetronianus, these aren't new components. Or even components of an HTC phone. Rather they're a disassembled iPhone 6...

Update 2, 05/04: It turns out things get even odder. While the main logic board is clearly from an iPhone 6, according to a report from CNET, the less distinguishable parts come from more than one phone, possibly including other, non-Apple phones. CNET also poked HTC about the parts and received the following reply:

We're glad people are studying our teaser so closely. The fact people have noticed parts from different phone models is exactly right – they represent the jumble of parts (specs) that our competitors inelegantly cram into their phones, while the space in the middle outlining HTC's next phone represents 'a phone that is more than the sum of its specs.

To be clear, none of the parts illustrated in the teaser came from the phone we're announcing May 23rd; people will have to tune in to htc.com that day to find out more…

Source: HTC

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  • Caetronianus - Thursday, May 03, 2018 - link

    "It’s an interesting choice for HTC to opt to show the components of the phone, but show nothing about the body itself"

    That's an iPhone 6.
    Reply
  • Ryan Smith - Thursday, May 03, 2018 - link

    Oh for the love of Pete...

    Thanks, Caetronianus!
    Reply
  • Caetronianus - Thursday, May 03, 2018 - link

    No worries. :)

    I repair phones for a living, so iPhone components are very familiar to me.
    Reply
  • Speedfriend - Friday, May 04, 2018 - link

    Now the obvious question is did they intend to use an iPhone 6 or did someone use a stock photo without thinking!

    Knowing my marketing team....it is the latter!
    Reply
  • ToTTenTranz - Friday, May 04, 2018 - link

    I'm taking out my popcorn as this spreads to mainstream tech news outlets. Reply
  • repoman27 - Friday, May 04, 2018 - link

    The SIM tray looks like it's from the HTC U11 though, so maybe that's where the innovation comes in. That and including 7 of the components twice. Looks like no Touch ID this year though. Reply
  • piroroadkill - Friday, May 04, 2018 - link

    Let me guess - it'll be enormous, just like every other modern phone. Be slippery and unwieldy, like every other modern phone, it might even lack a few useful features that all phones had until the last couple of years, like a headphone jack. It'll be priced so high that you'll end up buying a Huawei, and overall will just be another forgotten device in a couple of years, with no software updates. Reply
  • Peskarik - Friday, May 04, 2018 - link

    Probability is high with that one. Reply
  • Tams80 - Friday, May 04, 2018 - link

    Sounds about right.

    I miss the time just before the first iPhone came out. Sure the phones maybe had a bit of feature glut at the time, and the UIs were not very slick; but damn were there innovations and designs for everyone. Companies actually dared to be different and make some interesting stuff (even if some of it flopped).

    Now we have 'innovative' new companies such as Essential that... at best started a slightly useful trend (or something really stupid depending on how you view it). And they wonder why they don't sell...
    Reply
  • vanilla_gorilla - Friday, May 04, 2018 - link

    Everything except buying Hauwei.

    Although honestly who cares if a phone is slippery? I think most people just want it as thin as possible so when they put it in their preferred case it goes in/out easily and gives them the grip they want.
    Reply

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