AMD Ryzen Price Drops, New Wraith Prism

One of the elements we reported on almost immediately was AMD’s decision to drop the suggested retail pricing of its current Ryzen desktop processors. Since the launch last year, Ryzen processors have varied quite dramatically from then to now: the processors started off at the launch pricing, but through the summer and into the winter, many retailers were offering discounts, without any catches. Throughout this time, AMD maintained that their launch-day pricing structure was still in place, and it was up to distributors and retailers to dictate the exact pricing, and as far as AMD was concerned, the price at which these processors were sold to distributors had not changed. This did not stop some of the media from speculating wildly in spite of AMD’s official line.

So fast forward to CES 2018, and the first official price list change for Ryzen really does shake up the landscape. For the top mainstream processors, there are deep discounts to be had, with up to $150 coming off the price of the Ryzen 7 1800X. The full list is as follows:

AMD Ryzen New Pricing
Processor Socket Type Cores/Threads Old SEP New SEP
Ryzen TR 1950X TR4 HEDT 16 / 32 $999 No Change
Ryzen TR 1920X TR4 HEDT 12 / 24 $799 No Change
Ryzen TR 1900X TR4 HEDT 8 / 16 $549 $449
 
Ryzen 7 1800X AM4 CPU 8 / 16 $499 $349
Ryzen 7 1700X AM4 CPU 8 / 16 $399 $309
Ryzen 7 1700 AM4 CPU 8 / 16 $329 $299
 
Ryzen 5 1600X AM4 CPU 6 / 12 $249 $219
Ryzen 5 1600 AM4 CPU 6 / 12 $219 $189
Ryzen 5 1500X AM4 CPU 4 / 8 $189 $174
Ryzen 5 1400 AM4 CPU 4 / 8 $169 No Change
Ryzen 5 2400G AM4 APU 4 / 8 N/A $169
 
Ryzen 3 1300X AM4 CPU 4 / 4 $129 No Change
Ryzen 3 1200 AM4 CPU 4 / 4 $109 No Change
Ryzen 3 2200G AM4 APU 4 / 4 N/A $99

If we line up a direct AMD vs. Intel with this new pricing, it is clear that there are a couple of battle grounds. The Ryzen 7 1800X, now at $349, squares up with the Core i7-7700K at $350, the previous generation high-end overclockable processor. The Ryzen 7 1700, our suggested mainstream AMD processor in 2017 is now $299, undercutting the Core i7-8700 while still having more cores. The Ryzen 5 1600 at $190 is now aligned with the Core i5-8400 at $187, and for this price the Ryzen 5 1600 offers simultaneous multi-threading whereas the Intel processor does not.

Down at the low end are the new processors with Vega graphics, the Ryzen 5 2400G at $169 and the Ryzen 3 2200U at $99, which are priced against the Core i5-8400 at $187 and Core i3-8100 at $117 respectively.

To put this into perspective, Intel used to publish its price list weekly, but after accidentally leaking the details of processors before launch, have migrated it to monthly (though they seem to have missed January?). Nonetheless, Intel rarely changes the suggested retail pricing of its mainstream processors.

What is not mentioned in this table is which processors come with which coolers. AMD’s best-selling products come with variants of the Wraith cooler provided in box, which would be considered a separate cost on the Intel lineup.

Wraith PRISM Launched, Wraith Max Reduced

As part of the price drop announcement, AMD is introducing a new variant of their Wraith cooler family to system integrators. The Wraith PRISM will sit above the Wraith Max and Wraith Spire in the family, going above the Max with a rainbow LED ring instead of just a red one, and illuminated fan blades. AMD is citing enhanced motherboard compatibility for the LEDs, and it still uses the same mounting mechanism since AM2. There will be an overclockable fan profile, or a silent operation mode capable of 39 decibels.

The only ‘downside’ to the cooler is that it will not be on general sale, or be bundled with any processors. In order to get one, it will be up to system integrators to use it and for users to buy a pre-built system. As a result, the cost will be up to the system integrator.

Edit Feb 2nd: Apologies on my part, this paragraph is wrong. I had erroneously remembered what AMD had told us. It has since been clarified: AMD will be communicating its Wraith PRISM strategy later through Q1.

The other element on cooler updates is a price drop for the Wraith Max. This is the one Wraith cooler that AMD does actually sell at retail, representing a 125W near-silent cooler with a shroud and a red LED ring around the fan. When AMD launched the cooler for $60 last year, a few of us baulked at the price: it’s a nice cooler to have, but it is not a $60 value. AMD is now going to have a suggested retail price of $45, which is more nearer the mark, but the cooler market is a competitive place for this sort of thing.

Ryzen APU Overclocking: A Focus on Memory Support Zen Cores and Vega: Ryzen PRO Mobile
Comments Locked

131 Comments

View All Comments

  • A5 - Monday, January 8, 2018 - link

    Anything that is forbes.com/sites/* is not credible. You can literally go sign up for one right now if you want.

    And Forbes proper isn't credible on anything outside the financial industry.
  • iwod - Monday, January 8, 2018 - link

    I mean Christ, you have financial industry reporter reporting on tech they barely understand and having reader that credit a non technical Journal pieces as creditable source and then attacking a journalist on a technical information site labelling him or her and the site as not creditable and when the journalist has a bloody Oxford PhD in the ElecChem Field.
  • LurkingSince97 - Thursday, January 18, 2018 - link

    LOL.

    GloFo announced LONG AGO that they were skipping the 10nm node and going straight from 14nm to 7nm. They mentioned that there would be some 14nm tweaks.

    Other competitors started tweaking their 14nm / 16nm nodes and in some cases re-branded them (tsmc, IIRC rebranded a 16nm improvement as 12nm).

    There is more than one feature size measurement in a process, being able to shrink a small subset of these by a little bit will allow for some increased density. Add on some other tweaks and you can lower power too. What do you call a heavily tweaked node that only shrinks a few of the feature sizes but not all? What number is half way between 14 and 10?

    It doesn't really matter what they call it. Its ~ 10% faster or 10% lower power, with ~10% to 15% higher density.

    The 12nm process is essentially a 14nm+, or ++. Its not a wholly new node. Fact 1: it will be incrementally deployed as a revision to the 14nm process where you start over nearly from scratch and almost the entire manufacturing pipeline is new. Fact 2: Unlike most minor tweaks, it does increase density. There is some justification in giving it a new size due to fact 2, but it is not a brand new process due to fact 1.

    A truly new node takes _years_ to develop, not months. This appeared on their roadmap suddenly. Everyone and their brother (other than you) knew that they had a 14nm+ in the works -- AMD's roadmaps had "Zen+" on a GloFo "14nm+" node. Suddenly there was no more "14nm+" on AMD's roadmaps, and it was replaced with "12nm".

    Significant tweaks to an existing node however,
  • LurkingSince97 - Thursday, January 18, 2018 - link

    Ugh, I should proof-read:
    Fact 1: it will be incrementally deployed as a revision to the 14nm process where you start over nearly from scratch and almost the entire manufacturing pipeline is new.

    Should say:
    Fact 1: it will be incrementally deployed as an upgrade to the 14nm process (many of the manufacturing steps remain identical), while an entirely new node typically implies replacing almost the entire manufacturing pipeline.
  • Sane Indian - Monday, January 8, 2018 - link

    "Acer will use the pre-announced higher-end APUs, the Ryzen 7 2700U and Ryzen 5 2500U, but will also be pairing this with a Radeon RX 560 graphics chip."

    Does iGPU and dGPU can crossfire or they just independently (switch from iGPU to dGPU and vice versa) depending upon power situation.
  • Ian Cutress - Monday, January 8, 2018 - link

    Literally the rest of the paragraph answers the question.

    We were told by AMD that the integrated graphics and discrete graphics will be used in a switching context: for video playback, the lower power integrated graphics is used and the discrete is disabled, however the discrete graphics is fired up for gaming work. For compute, or for games that support multi-adaptor DirectX 12 technologies, both the integrated graphics and the discrete graphics should be available, however this is up to the game/software to implement.
  • Kevin G - Monday, January 8, 2018 - link

    AMD executing right now and while there is argument that they've played it safe with Zen so far, they are in a very favorable position in the market. -"While most of the roadmap could have been predicted by those of us embedded in this industry, it was good to see AMD volunteering a lot of information. This can be a bit of a double-edged sword, if a competitor knows what you have planned". AMD knows that Intel's roadmap is in chaos as right now and pushing existing Zen designs to lower power envelopes and/or increasing clock speeds will close the performance gap. If Zen 2 advances in terms of IPC by any significant margin, they could actually pull ahead in 2019 but that entirely depends on Intel's response, in particular Ice Lake.

    Intel's missteps with 10 nm has left them open as the first Cannon Lake parts were due in late 2016! Meltdown and Spectre meltdown could have been the death blow to Cannon Lake as the incoming lawsuits make it unwise to release products with such significant flaws. Intel's server line up is also in chaos due to Meltdown/Spectre as Cascade Lake was pinned in as a stop-gap 14 nm solution before Cannon Lake-SP in 2019. Cascade lake for release this year should already be sampling but Meltdown/Spectre could force a delay. In particular is that Cascade Lake is supposed to support Optane DIMMs. The 10 nm Knight's Hill HPC processor has been cancelled roughly a month ago and replaced by Knight's Mill as a stop-gap for partners looking into AI. We'll probably find out later today when Intel's CEO takes the stage at CES.
  • wumpus - Monday, January 8, 2018 - link

    "Death blow"? You seem to vastly overestimate the amount of silicon GoFlo can produce. Even if everything goes right for AMD, Intel will be shipping Cannon Lake chips left and right to consumers (the chips in the article appeared mostly for consumers) as GoFlo furiously produces Zepplin (or whatever its followup is called) and AMD ships them as hyperprofitable EPYC chips.

    That said, Intel certainly takes AMD competition seriously enough to throw together competing products such as the X299, even if such products make the rest of Intel look like they have no idea what they are doing. But still, massive gains for AMD will look like a tiny blip in Intel's revenue.
  • Orenj - Monday, January 8, 2018 - link

    With Zen 2 already complete, I'm wondering if it contains any hardware assists for mitigation of Spectre-type attacks a la Intel's proposed IBRS/STIBP/IBPB?
  • PixyMisa - Monday, January 8, 2018 - link

    Unlikely; they've only known about this for a couple of months.

Log in

Don't have an account? Sign up now