With the spring finally upon us, Apple this morning is going about some spring cleaning of the iPad family. The iPad Air 2 and the iPad Mini 2 have been discontinued, making way for a new entry-level iPad: the simply named iPad 9.7-Inch. This latest iPad is a bit of an unusual twist on the usual Apple fare; it’s not really a successor to the iPad Air 2, and from a features perspective it’s essentially a kitbash of a few different Apple products. None the less, at $329 it’s also the lowest Apple has ever priced a 9.7” iPad, as retailer sales aside, Apple hasn’t offered this size below $399 before. As a result the new 9.7” iPad is likely to make an impact, even in the softening market for tablets.

Apple 9.7-Inch iPad Family

 

Apple iPad 9.7" (2017) Apple iPad Air 2
(Discontinued)
Apple iPad Pro 9.7"
SoC Apple A9
2 x Apple Twister @ 1.85GHz?
Apple A8X
3 x Apple Typhoon @ 1.5GHz
Apple A9X
2 x Apple Twister @ ~2.2GHz
GPU PowerVR GT7600 PowerVR 8 Cluster Series6XT PowerVR 12 Cluster Series7XT
RAM 2GB LPDDR4? 2GB LPDDR3 2GB LPDDR4
NAND 32 / 128 GB 16 / 64 / 128 GB WiFi: 32 / 128 / 256 GB
WiFi + Cellular:
32 / 128 / 256 GB
Display 9.7" 2048x1536 IPS LCD
Gamut sRGB DCI-P3
Size and Mass 240 x 169.5 x 7.5mm
469g WiFi, 478g LTE
240 x 169.5 x 6.1mm
437g WiFi, 444g LTE
Camera 8MP Rear-facing
f/2.4, 1.1 micron
12MP Rear-facing
f/2.2, 1.22 micron
1.2MP Front-facing f/2.2 5MP Front-facing f/2.2
Battery 32.4 Wh 27.3 Wh 27.5 Wh
Launch OS iOS 10 iOS 8 iOS 9
Cellular Category 4 LTE + GPS/GNSS in Cellular SKU
Other Connectivity 2x2 802.11a/b/g/n/ac + BT 4.2, Apple Lightning, Headphone Jack 2x2 802.11a/b/g/n/ac + BT 4.2, Apple Lightning, Headphone Jack,
Smart Connector on iPad Pro
SIM Optional NanoSIM
Launch Price 32GB: $329
128GB: $429

16GB: $499

32 GB: $599
128 GB: $749
256 GB: $899

From a high-level perspective, the iPad 9.7” (2017) is an interesting kitbash between the iPhone 6s, the iPad Air 2, and the iPad Air 1. It’s obvious that Apple was aiming to make a more budget-friendly iPad from the start, so you won’t find any new, cutting edge technology in here. Rather everything is essentially cobbled together from the aforementioned Apple products. This, consequently, is also why the 2017 iPad is not a true successor to the iPad Air 2, as it makes some necessary compromises to hit the $329 price tag.

The shell itself is taken from the iPad Air 1, offering the same dimensions and weight as Apple’s 2013 flagship tablet. This means that at 7.5mm, the new iPad is actually thicker than the iPad Air 2 by 1.4mm (~23%), though as we’ll see, Apple appears to be putting some of the additional volume to good use. Apple also seems to have lifted the display assembly from the iPad Air 1; while all of the modern Retina 9.7” iPads have offered a 2048x1536 IPS display, this one in particular lacks the fully laminated display that was introduced in the iPad Air 2 and is part of the reason that the aforementioned tablet was made thinner.

Meanwhile inside the tablet itself, Apple has lifted the bulk of the guts from the iPhone 6s. At the heart of the new iPad is an Apple A9 SoC, which incorporates a pair of Apple’s “Cyclone” CPU cores and a 6 cluster PowerVR Series7XT GPU. Based on Apple’s performance estimates, it looks like this is clocked at or very near the 1.85GHz clockspeed of the iPhone 6s, so burst performance should be very close to the iPhone’s. Meanwhile Apple hasn’t confirmed the memory capacity, but since the A9 is a PoP design (and all other 9.7” iPads have 2GB of RAM), 2GB is almost certain for the new iPad as well.

Finally, from the iPad Air 2 comes the tablet’s camera modules. The rear camera is an 8 Megapixel f/2.4 camera that we’ve seen in the iPad Air 2 and a number of other Apple tablets, while the front camera is Apple’s similarly common 1.2MP f/2.2 camera. Apple doesn’t publish the exact sensor configuration, but I would be surprised if this wasn’t lifted wholesale from Apple’s existing camera module stockpile.

Getting back to size for a moment, the 2017 iPad 9.7” will also have the highest capacity battery of a 9.7” iPad in the last few years. Along with the iPad Air 1 shell, Apple has also brought back that tablet’s 32.4 Watt-hour battery, giving it a 19% battery capacity boost over the iPad Air 2. Coupled with the use of a smartphone SoC, and I’m very curious to see what real-world battery life is at. While Apple officially advertises the iPad as having the same 10 hour (Wi-Fi) battery life as the other iPads, there’s definitely some room to pick up another hour or two of runtime. Though ultimately it’s going to be the display that’s the deciding factor, as it’s already the biggest power consumer on an iPad.

Apple will be offering the 2017 iPad 9.7” in two capacities, 32GB and 128GB, with the latter capacity carrying a $100 premium. Somewhat surprisingly, the company is also offering a version of the tablet with a cellular modem despite the budget-focused nature of the tablet. Unfortunately Apple is still charging a $130 premium for this functionality, which feels especially steep given the tablet’s low base price.

Finally, Apple will begin taking pre-orders for the tablet this Friday the 24th. The tablet is set to ship to next week to both pre-order customers and retail stores.

Overall it will be interesting to see how Apple’s new entry-level iPad does in the market. The company’s tablet business continues to chug along, but sales as well off from their heyday as tablet replacement cycles are closer to laptops than phones. At the same time the iPad 2 was one of Apple’s most popular tablets due to its relatively low price for its size, so Apple may be looking to recapture some of that energy. Though it’s interesting to note that in this process, Apple has actually increased the price of an entry-level iPad some; whereas the discontinued iPad Mini 2 was $269, the new iPad bumps that up by $70.

Speaking of which, the new iPad does put the remaining iPad Mini 4 configurations in a bit of an odd spot. The tiniest tablet actually did get an update of its own: the $399 32GB model was discontinued, and the sole 128GB model has been dropped to $399 in its place. Despite the price shuffle though, it is an older design and remains the only iPad not using an A9-generation processor. While Apple’s spring cleaning makes it clear which tablet Apple wants to be their entry-level iPad, the Mini remains as the odd man out in this new lineup.

Source: Apple

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  • Notmyusualid - Tuesday, March 21, 2017 - link

    @ osx....

    I've suggested they switch to disquss years ago, but they do not seem interested.

    And we scratch our heads in disbelief.
    Reply
  • Meteor2 - Wednesday, March 22, 2017 - link

    I much prefer this system. Fast and clean to read, and the lack of an edit button makes you think before posting. Well, it should do ;) Reply
  • Samus - Tuesday, March 21, 2017 - link

    I upgraded to a pro 9.7 from an air 2 9.7 last year. The air 2 was hands down a better tablet then the pro.

    First of all. The air 2 felt faster. I'm pretty sure the 3rd oddball core went to good use in a variety of apps. Also, the battery life was better on the air 2. I don't quite understand that but I used them for the same things, mostly pornhub, and although the pro has stereo sound in landscape it definitely needs to be changed more often and my habits haven't changed over the years.

    Somehow that A8X was definitely more power efficient, and presumably the air 2 screen used less power than the DCI calibrated pro screen.
    Reply
  • Samus - Tuesday, March 21, 2017 - link

    Charged* more often. Reply
  • Byte - Tuesday, March 21, 2017 - link

    I use air 2 and pro back and and forth and honestly can't tell the difference other than the stereo speakers and the pro does seem to drain battery like nobodys business. Reply
  • Wolfpup - Wednesday, March 22, 2017 - link

    The battery part is scary as my Air 2 I feel like rips through the battery.

    My 5.5 year old iPad 2 felt like it STILL got better battery life than my brand new Air 2 gets. In the scheme of things it's not bad, but then almost all mobile devices need MASSIVELY more battery.
    Reply
  • Wolfpup - Wednesday, March 22, 2017 - link

    Wow, that's weird...the 9.7 Pro does have only a 64-bit memory interface, but I assume also much faster RAM. Other than that the Pro's CPU and GPU have been upgraded. I mean it's "only" 2 cores but for most stuff the faster cores should make it faster or at least no worse.

    I use an Air 2 and a 13" Pro with the full 128-bit memory interface and 4GB, and it's faster, although the Air 2 is currently totally fine.
    Reply
  • mdw9604 - Wednesday, March 22, 2017 - link

    You bought an iPad Pro to surf porn? We need to make prostitution legal again. Not enough single women. Reply
  • fanofanand - Tuesday, March 28, 2017 - link

    +1 Reply
  • Cygni - Tuesday, March 21, 2017 - link

    Look at the price. It is not a replacement for the Air 2. Reply

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