With the spring finally upon us, Apple this morning is going about some spring cleaning of the iPad family. The iPad Air 2 and the iPad Mini 2 have been discontinued, making way for a new entry-level iPad: the simply named iPad 9.7-Inch. This latest iPad is a bit of an unusual twist on the usual Apple fare; it’s not really a successor to the iPad Air 2, and from a features perspective it’s essentially a kitbash of a few different Apple products. None the less, at $329 it’s also the lowest Apple has ever priced a 9.7” iPad, as retailer sales aside, Apple hasn’t offered this size below $399 before. As a result the new 9.7” iPad is likely to make an impact, even in the softening market for tablets.

Apple 9.7-Inch iPad Family

 

Apple iPad 9.7" (2017) Apple iPad Air 2
(Discontinued)
Apple iPad Pro 9.7"
SoC Apple A9
2 x Apple Twister @ 1.85GHz?
Apple A8X
3 x Apple Typhoon @ 1.5GHz
Apple A9X
2 x Apple Twister @ ~2.2GHz
GPU PowerVR GT7600 PowerVR 8 Cluster Series6XT PowerVR 12 Cluster Series7XT
RAM 2GB LPDDR4? 2GB LPDDR3 2GB LPDDR4
NAND 32 / 128 GB 16 / 64 / 128 GB WiFi: 32 / 128 / 256 GB
WiFi + Cellular:
32 / 128 / 256 GB
Display 9.7" 2048x1536 IPS LCD
Gamut sRGB DCI-P3
Size and Mass 240 x 169.5 x 7.5mm
469g WiFi, 478g LTE
240 x 169.5 x 6.1mm
437g WiFi, 444g LTE
Camera 8MP Rear-facing
f/2.4, 1.1 micron
12MP Rear-facing
f/2.2, 1.22 micron
1.2MP Front-facing f/2.2 5MP Front-facing f/2.2
Battery 32.4 Wh 27.3 Wh 27.5 Wh
Launch OS iOS 10 iOS 8 iOS 9
Cellular Category 4 LTE + GPS/GNSS in Cellular SKU
Other Connectivity 2x2 802.11a/b/g/n/ac + BT 4.2, Apple Lightning, Headphone Jack 2x2 802.11a/b/g/n/ac + BT 4.2, Apple Lightning, Headphone Jack,
Smart Connector on iPad Pro
SIM Optional NanoSIM
Launch Price 32GB: $329
128GB: $429

16GB: $499

32 GB: $599
128 GB: $749
256 GB: $899

From a high-level perspective, the iPad 9.7” (2017) is an interesting kitbash between the iPhone 6s, the iPad Air 2, and the iPad Air 1. It’s obvious that Apple was aiming to make a more budget-friendly iPad from the start, so you won’t find any new, cutting edge technology in here. Rather everything is essentially cobbled together from the aforementioned Apple products. This, consequently, is also why the 2017 iPad is not a true successor to the iPad Air 2, as it makes some necessary compromises to hit the $329 price tag.

The shell itself is taken from the iPad Air 1, offering the same dimensions and weight as Apple’s 2013 flagship tablet. This means that at 7.5mm, the new iPad is actually thicker than the iPad Air 2 by 1.4mm (~23%), though as we’ll see, Apple appears to be putting some of the additional volume to good use. Apple also seems to have lifted the display assembly from the iPad Air 1; while all of the modern Retina 9.7” iPads have offered a 2048x1536 IPS display, this one in particular lacks the fully laminated display that was introduced in the iPad Air 2 and is part of the reason that the aforementioned tablet was made thinner.

Meanwhile inside the tablet itself, Apple has lifted the bulk of the guts from the iPhone 6s. At the heart of the new iPad is an Apple A9 SoC, which incorporates a pair of Apple’s “Cyclone” CPU cores and a 6 cluster PowerVR Series7XT GPU. Based on Apple’s performance estimates, it looks like this is clocked at or very near the 1.85GHz clockspeed of the iPhone 6s, so burst performance should be very close to the iPhone’s. Meanwhile Apple hasn’t confirmed the memory capacity, but since the A9 is a PoP design (and all other 9.7” iPads have 2GB of RAM), 2GB is almost certain for the new iPad as well.

Finally, from the iPad Air 2 comes the tablet’s camera modules. The rear camera is an 8 Megapixel f/2.4 camera that we’ve seen in the iPad Air 2 and a number of other Apple tablets, while the front camera is Apple’s similarly common 1.2MP f/2.2 camera. Apple doesn’t publish the exact sensor configuration, but I would be surprised if this wasn’t lifted wholesale from Apple’s existing camera module stockpile.

Getting back to size for a moment, the 2017 iPad 9.7” will also have the highest capacity battery of a 9.7” iPad in the last few years. Along with the iPad Air 1 shell, Apple has also brought back that tablet’s 32.4 Watt-hour battery, giving it a 19% battery capacity boost over the iPad Air 2. Coupled with the use of a smartphone SoC, and I’m very curious to see what real-world battery life is at. While Apple officially advertises the iPad as having the same 10 hour (Wi-Fi) battery life as the other iPads, there’s definitely some room to pick up another hour or two of runtime. Though ultimately it’s going to be the display that’s the deciding factor, as it’s already the biggest power consumer on an iPad.

Apple will be offering the 2017 iPad 9.7” in two capacities, 32GB and 128GB, with the latter capacity carrying a $100 premium. Somewhat surprisingly, the company is also offering a version of the tablet with a cellular modem despite the budget-focused nature of the tablet. Unfortunately Apple is still charging a $130 premium for this functionality, which feels especially steep given the tablet’s low base price.

Finally, Apple will begin taking pre-orders for the tablet this Friday the 24th. The tablet is set to ship to next week to both pre-order customers and retail stores.

Overall it will be interesting to see how Apple’s new entry-level iPad does in the market. The company’s tablet business continues to chug along, but sales as well off from their heyday as tablet replacement cycles are closer to laptops than phones. At the same time the iPad 2 was one of Apple’s most popular tablets due to its relatively low price for its size, so Apple may be looking to recapture some of that energy. Though it’s interesting to note that in this process, Apple has actually increased the price of an entry-level iPad some; whereas the discontinued iPad Mini 2 was $269, the new iPad bumps that up by $70.

Speaking of which, the new iPad does put the remaining iPad Mini 4 configurations in a bit of an odd spot. The tiniest tablet actually did get an update of its own: the $399 32GB model was discontinued, and the sole 128GB model has been dropped to $399 in its place. Despite the price shuffle though, it is an older design and remains the only iPad not using an A9-generation processor. While Apple’s spring cleaning makes it clear which tablet Apple wants to be their entry-level iPad, the Mini remains as the odd man out in this new lineup.

Source: Apple

POST A COMMENT

135 Comments

View All Comments

  • damianrobertjones - Thursday, March 30, 2017 - link

    Wow! Apple now have a 13" iPad? When was that released!? Reply
  • UglyFrank - Wednesday, March 22, 2017 - link

    I had to log in for this one.
    I had an iPad air 1 for 30months and that 1GB ram couldn't handle more than 3 tabs in Safari. It was so stressful. Apple were so smug with their software design that they wouldn't dare let you know an error happened so you'd get force closes without an notification about it.
    Reply
  • Wolfpup - Wednesday, March 22, 2017 - link

    You mean programs in the background closing? That's not really an error, it just unloads stuff when it needs more RAM.

    I've not spent a ton of time with 1GB iOS devices. 512MB was really bad from iOS 7-9, though my iPad 2 got the job done. I've really liked my 2GB Air 2 though, and my 13" Pro.

    The Air 2 with 2GB keeps a LOT more open before it reloads, and it's storage is a lot faster TO reload stuff. The "Pro" models basically use real SSDs-Apple took their "it's basically an SSD controller although *technically* not because it's missing a few commands or whatever" SSD controller from the Macintosh, chopped it in half and stuck it in the 6s/iPad Pro and newer, which really helps too. (Slow by desktop standards I suppose, but crazy fast by ultra mobile standards!)
    Reply
  • turbocomppro - Thursday, March 23, 2017 - link

    I used to think this but ever since I upgraded from a 6+ to a 6S+ with twice the ram, it's been a much better experience. Web pages won't reload as often, switching between apps doesn't force the apps to reload. I understand this may not be important for some but once you experience it, it's quite wonderful. Sure the OS and apps still will work but just not as "smooth." Reply
  • PixyMisa - Thursday, March 23, 2017 - link

    The miracle of shutting down apps while you're still using them. Reply
  • StevoLincolnite - Thursday, March 23, 2017 - link

    Nah. 1GB of Ram is crap.

    Load up a browser with a heap of tabs... And it will unload tabs to save on memory.

    Or if you are multi-tasking it will unload apps to save on memory... So when you switch back it has to load the app again.

    You are paying hundreds for these devices, spending a couple extra bucks bolstering the DRAM count is the least we could ask for. Don't be apologetic.
    Reply
  • Wolfpup - Wednesday, March 22, 2017 - link

    It's fine. 4GB would be nicer, but only the 13" iPad has that so far. 2GB definitely works fine so far, 1.5 years in to the 6s hardware's lifecycle. Reply
  • WinterCharm - Wednesday, March 29, 2017 - link

    Well, iOS is very efficient with 2GB of ram. Reply
  • fred666 - Tuesday, March 21, 2017 - link

    The Apple Tax is very high on the iPad Pro and iPad mini, both too expensive compared to the new $329 iPad.

    2 GB RAM on the $1030 iPad Pro 9.7 256GB cellular is the prime example of this.
    Reply
  • Wolfpup - Wednesday, March 22, 2017 - link

    Well, the Pro is $270 more. Gets you a better screen (though I'm sure this is excellent..that's just more excellent). Faster CPU, 2x the GPU, and some other stuff like better camera (oh, and probably better audio too, though I don't remember if the 10" Pro retains the better speakers of the 13" model).

    Depends on what you're using it for and other factors. I feel like the Pro models are overpriced, but that's why this new thing is awesome for me, and I have spent a lot more than $270 for a CPU and GPU upgrade, so...
    Reply

Log in

Don't have an account? Sign up now