Market Share: AMD Is Increasing Units, Not Share

Last year AMD addressed the high-end of the market with unique products like the Radeon R9 Fury series with HBM memory, as well as the Radeon R9 Nano aimed at small form factor systems. This year the company decided to focus on mainstream video cards with its Radeon RX series (previously known as Polaris). So far, this tactic has been paying off: over the past 12 months, AMD regained over 10% of the market and increased quarterly shipments of desktop discrete GPUs by over 1.5 million units.

AMD shipped approximately 3.8 million standalone graphics chips for desktop computers in the third quarter of 2016, which is a two-year high, according to Jon Peddie Research. The company’s desktop discrete GPU sales were up nearly one million units from the previous quarter (an increase of 34%) and grew by over 1.5 million units from the same period last year (an increase of 68.8%). Meanwhile, AMD’s market share declined 0.8% from the previous quarter (Q2 2016) due to strong NVIDIA performance but surged 10% from Q3 2015.

NVIDIA also managed to increase its discrete desktop GPU shipments in the third quarter significantly. The company sold 9.25 million GPUs, up from 6.61 million in Q2 2016 (an increase of about 40%), and up from 8.97 million in Q3 2015 (an increase of 3.1%). NVIDIA typically clears out its inventory in the second quarter, hence, its sequential growth of chip sales in the third quarter is not particularly surprising. Meanwhile, the company has managed to bring its sales back to recent historical levels, which is not bad on a market that has been on a decline for years.

NVIDIA: Record Sales of Gaming GPUs Wrap Up and Notices


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  • T1beriu - Tuesday, November 29, 2016 - link

    I guess you missed the AMD memo a month ago for lowering the prices of 460 and 470. The MSRP for the 460 2GB is $99 and for 470 4GB is $179. Reply
  • vladx - Wednesday, December 07, 2016 - link

    Too bad real actual prices don't reflect MSRP ones. Reply
  • mikelanding - Tuesday, November 29, 2016 - link

    This article and study failed to mention that AMD sale are up might be due to RX series card are most efficient for Cryptocurrencies mining like Ethereum, Zcash and Monero. Miners are buying RX series card in large quantity. I myself had many rigs (1 rigs = 6 RX series cards) doing just mining. Reply
  • BrokenCrayons - Tuesday, November 29, 2016 - link

    I'm not into the crypto currency thing at all, but I've heard from multiple sources that CPU and GPU mining is too inefficient. Much of the mining workload has shifted to custom ASICs that offer better performance for lower prices and less power consumption. Reply
  • TheinsanegamerN - Tuesday, November 29, 2016 - link

    For bitcoin, yes. For many other alt-coins, GPU is still king o the hill. Reply
  • colonelclaw - Thursday, December 01, 2016 - link

    Well done to Nvidia and AMD etc. etc.
    Now, is there any chance you drop your bloody prices?
  • oranos - Sunday, December 04, 2016 - link

    gtx 1080 is to thank for this Reply
  • Apollo999 - Wednesday, December 07, 2016 - link

    Well the numbers you have shown tell us that only one person in 1000 :))) changes his or her video card in 6 months...500 years :))) must pass before the whole population of 7 billion humans living on this planet,not counting the dragons and other intelligent species should change their computers and/or the graphics cards
    and please dont tell me about the integrated graphics by Intel and how really good they are...
  • jaden24 - Wednesday, December 07, 2016 - link

    But, but, PC gaming is dying... Reply

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