Discrete Desktop GPU Market Trends Q3 2016: GPU Shipments Hit Two-Year High
by Anton Shilov on November 28, 2016 9:00 AM ESTMarket Share: AMD Is Increasing Units, Not Share
Last year AMD addressed the high-end of the market with unique products like the Radeon R9 Fury series with HBM memory, as well as the Radeon R9 Nano aimed at small form factor systems. This year the company decided to focus on mainstream video cards with its Radeon RX series (previously known as Polaris). So far, this tactic has been paying off: over the past 12 months, AMD regained over 10% of the market and increased quarterly shipments of desktop discrete GPUs by over 1.5 million units.
AMD shipped approximately 3.8 million standalone graphics chips for desktop computers in the third quarter of 2016, which is a two-year high, according to Jon Peddie Research. The company’s desktop discrete GPU sales were up nearly one million units from the previous quarter (an increase of 34%) and grew by over 1.5 million units from the same period last year (an increase of 68.8%). Meanwhile, AMD’s market share declined 0.8% from the previous quarter (Q2 2016) due to strong NVIDIA performance but surged 10% from Q3 2015.
NVIDIA also managed to increase its discrete desktop GPU shipments in the third quarter significantly. The company sold 9.25 million GPUs, up from 6.61 million in Q2 2016 (an increase of about 40%), and up from 8.97 million in Q3 2015 (an increase of 3.1%). NVIDIA typically clears out its inventory in the second quarter, hence, its sequential growth of chip sales in the third quarter is not particularly surprising. Meanwhile, the company has managed to bring its sales back to recent historical levels, which is not bad on a market that has been on a decline for years.
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timbotim - Monday, November 28, 2016 - link
“Everybody that is effectively born in the last 10-15 years [is] likely to be a gamer.”Gotta be up there with "640k" and "there is a world market for maybe 5 computers".
TristanSDX - Monday, November 28, 2016 - link
Great articlebeginner99 - Tuesday, November 29, 2016 - link
And another couple of graphs clearly showing naive gamers getting ripped of by NV selling mid-range at flagship prices.just4U - Friday, December 2, 2016 - link
I recall paying 400 for a Creative Geforce2 and (cough..) 870 for a Asus Geforce3 so... Prices have remained steady thru the years. Every once in awhile AMD/ATI throws a monkey wrench into Nvidia's pricing by releasing really great cards at the high Mid range price though.. and that temporarily changes things. Nvidia did it once with their 460s as well.T1beriu - Tuesday, November 29, 2016 - link
I guess you missed the AMD memo a month ago for lowering the prices of 460 and 470. The MSRP for the 460 2GB is $99 and for 470 4GB is $179.vladx - Wednesday, December 7, 2016 - link
Too bad real actual prices don't reflect MSRP ones.mikelanding - Tuesday, November 29, 2016 - link
This article and study failed to mention that AMD sale are up might be due to RX series card are most efficient for Cryptocurrencies mining like Ethereum, Zcash and Monero. Miners are buying RX series card in large quantity. I myself had many rigs (1 rigs = 6 RX series cards) doing just mining.BrokenCrayons - Tuesday, November 29, 2016 - link
I'm not into the crypto currency thing at all, but I've heard from multiple sources that CPU and GPU mining is too inefficient. Much of the mining workload has shifted to custom ASICs that offer better performance for lower prices and less power consumption.TheinsanegamerN - Tuesday, November 29, 2016 - link
For bitcoin, yes. For many other alt-coins, GPU is still king o the hill.colonelclaw - Thursday, December 1, 2016 - link
Well done to Nvidia and AMD etc. etc.Now, is there any chance you drop your bloody prices?