Conclusion

While the evolution of consumer HDDs in the recent years was not fast, things are about to change. Use of SMR will help to increase capacities of hard drives in the coming quarters and then TDMR will help to drive capacities again in the coming years. One thing that should be clear at this point is that the evolution of HDDs in the future will be slightly different from their development in the past. The reason for that is segmentation of the HDD market and the need for optimized configurations based on the application. Makers of hard drives tend to tailor their models for particular applications and one size does not fit all even in a segment of the market.

For example, archive, nearline, NAS, DAS and secondary HDDs for desktop PCs benefit from high capacities. However, performance barely matters for archive or DAS hard drives, whereas nearline and NAS have to be offer both storage space and relatively high performance. As a result, some HDDs just offer vast capacities and performance with the help of PMR, helium and 7200 rpm motors, whereas other rely on SMR and come with a lower spindle speed.

Things will not get any less complicated in the coming years because the technology to build HDDs that satisfy demands of end-users and cost reasonable amounts of money is not easy. As a result, some technologies, or a combination of technologies, will not be used to build all types of HDDs. Some things will remain mostly in the data center for Seagate (such as helium), other will be strictly aimed at the consumer (hybrid drives).

Moreover, Seagate and its rivals understand that HDDs cannot compete against SSDs when it comes to performance, especially random read/write performance. Therefore, while hard drives will get faster in the coming years, do not expect manufacturers to make performance their primary concern. At least, not when it comes to competition against SSDs. Density and power are primary concerns with a base level of performance.

Seagate's roadmap includes SMR, TDMR, HAMR as well as multiple other technologies. The company has been developing a set of technologies that should enable capacity, performance, reliability, and endurance of future HDDs featuring the aforementioned recording methods. What the company cannot be sure about is exact demand from various market segments, for example, demand for data center HDDs does not seem to be growing rapidly, but yet this is a segment that Seagate pins a lot of hopes on. Client storage is changing in general and while it is possible to predict what future client HDDs should offer, demand for client hard drives are still up for debate.

The situation with some of the upcoming technologies is pretty clear and exact products will be developed based on market performance, keeping in mind financial viability. Recently Seagate announced plans to adjust its manufacturing capacities in a bid to maintain financial stability, which will inevitably have an impact on its future products. 

We would like to thank Mark Re for his time in discussing Seagate's future.

Sources and Recommended Reading:

Seagate: Hard Disk Drives Set to Stay Relevant for 20 Years
Hard Disk Drives with HAMR Technology Set to Arrive in 2018
Market Views: HDD Shipments Down 20% in Q1 2016, Hit Multi-Year Low

HAMR: Over 2 Tb per Square Inch, and Onwards
Comments Locked

91 Comments

View All Comments

  • nandnandnand - Wednesday, July 6, 2016 - link

    They explained how to mitigate SMR performance issues in the article.
  • romrunning - Wednesday, July 6, 2016 - link

    Sure, you can try to mitigate the performance, but I feel the initial performance design should have been aiming higher than existing PMR performance. That's why SMR is disappointing to me. I feel like they were dumping R&D into HAMR, and they weren't getting results as fast as they wanted. So they go the SMR route to get the desired results (more storage density) in the interim.

    It's not like SSDs. While SSDs were lower in capacity initially, the speed increase was dramatically better. SMR-based drives are only slightly better in capacity, but they are more noticeably worse in performance. Thus it didn't have the same impact - it doesn't have enough of the "wow" speed factor to help overlook its performance shortcomings.

    It's like when Honda introduced the new Insight hybrid. It wasn't better or even at the same level of "MPG" as the Prius; that's why it didn't fare well.
  • JimmiG - Thursday, July 7, 2016 - link

    Well, SMR is a stopgap solution, but it's here now and it works. HAMR sounds great on paper, but show me where I can buy an 8 TB HAMR drive today, for under $250?

    My 8TB Seagate Archive has the lowest cost/GB of any drive at the time, and it works fine as a secondary storage/backup drive. Just manually dumping files to it or running scheduled backups work great, with performance that doesn't really "feel" any different than my 5900 RPM 4 TB PMR drive.
  • romrunning - Wednesday, July 6, 2016 - link

    I also say this coming from someone who liked the Seagate 600 Pro SSD. They could have done a lot more years ago to compete for the market lead in consumer SSDs; basically Samsung dominates right now.
  • StormyParis - Wednesday, July 6, 2016 - link

    Even as an individuaI, I mostly don't care about storage performance. OS and apps and "live" data files get an SSD. That <5% of my storage. Media, archives and backups get an HDD. That's >95% of my storage. I don't care about performance for SSD nor HDD, both are OK for the uses I dedicate them too even in their cheapest crappiest incarnations.
    I'm more interested in cost, space, reliability, and durability.
  • serendip - Friday, July 8, 2016 - link

    Amen to that, beyond the tiny but vocal enthusiast community there are loads of users who want cheap, huge and reliable storage. I hope the SSD and HDD manufacturers don't forget this market and just concentrate on enthusiasts or enterprise customers.
  • paulemannsen - Saturday, July 9, 2016 - link

    +1. I could even live with 10/10 mb read/write speeds, just give me more reliability and space.
  • Nozuka - Wednesday, July 6, 2016 - link

    There are already 13TB SSDs... currently extremely expensive, but it's only a matter of time...
  • XZerg - Wednesday, July 6, 2016 - link

    you mean 16TB - from Samsung - http://gizmodo.com/samsungs-16tb-ssd-is-now-an-act...
  • Lolimaster - Friday, July 8, 2016 - link

    The 13TB was from fixstars (japan based). They were the 1st in multiterabyte SSDs 3-6-10-13TB.

Log in

Don't have an account? Sign up now