Conclusion

While the evolution of consumer HDDs in the recent years was not fast, things are about to change. Use of SMR will help to increase capacities of hard drives in the coming quarters and then TDMR will help to drive capacities again in the coming years. One thing that should be clear at this point is that the evolution of HDDs in the future will be slightly different from their development in the past. The reason for that is segmentation of the HDD market and the need for optimized configurations based on the application. Makers of hard drives tend to tailor their models for particular applications and one size does not fit all even in a segment of the market.

For example, archive, nearline, NAS, DAS and secondary HDDs for desktop PCs benefit from high capacities. However, performance barely matters for archive or DAS hard drives, whereas nearline and NAS have to be offer both storage space and relatively high performance. As a result, some HDDs just offer vast capacities and performance with the help of PMR, helium and 7200 rpm motors, whereas other rely on SMR and come with a lower spindle speed.

Things will not get any less complicated in the coming years because the technology to build HDDs that satisfy demands of end-users and cost reasonable amounts of money is not easy. As a result, some technologies, or a combination of technologies, will not be used to build all types of HDDs. Some things will remain mostly in the data center for Seagate (such as helium), other will be strictly aimed at the consumer (hybrid drives).

Moreover, Seagate and its rivals understand that HDDs cannot compete against SSDs when it comes to performance, especially random read/write performance. Therefore, while hard drives will get faster in the coming years, do not expect manufacturers to make performance their primary concern. At least, not when it comes to competition against SSDs. Density and power are primary concerns with a base level of performance.

Seagate's roadmap includes SMR, TDMR, HAMR as well as multiple other technologies. The company has been developing a set of technologies that should enable capacity, performance, reliability, and endurance of future HDDs featuring the aforementioned recording methods. What the company cannot be sure about is exact demand from various market segments, for example, demand for data center HDDs does not seem to be growing rapidly, but yet this is a segment that Seagate pins a lot of hopes on. Client storage is changing in general and while it is possible to predict what future client HDDs should offer, demand for client hard drives are still up for debate.

The situation with some of the upcoming technologies is pretty clear and exact products will be developed based on market performance, keeping in mind financial viability. Recently Seagate announced plans to adjust its manufacturing capacities in a bid to maintain financial stability, which will inevitably have an impact on its future products. 

We would like to thank Mark Re for his time in discussing Seagate's future.

Sources and Recommended Reading:

Seagate: Hard Disk Drives Set to Stay Relevant for 20 Years
Hard Disk Drives with HAMR Technology Set to Arrive in 2018
Market Views: HDD Shipments Down 20% in Q1 2016, Hit Multi-Year Low

HAMR: Over 2 Tb per Square Inch, and Onwards
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  • Zak - Wednesday, July 6, 2016 - link

    Forget enterprise. I use 4GB drives as local backups and planning to go up to 6 or 8. Show me affordable 8TB SSD I can use for backup.
  • inighthawki - Wednesday, July 6, 2016 - link

    8TB no, but I'm sure I can find you a few good 4GB drives :)
  • cm2187 - Wednesday, July 6, 2016 - link

    WD Reds?
  • cm2187 - Wednesday, July 6, 2016 - link

    Actually even cheaper if it is for backups: seagate 8tb archive drives.
  • Samus - Wednesday, July 6, 2016 - link

    First off, GREAT article Anton. This is what AT is all about.

    I don't have a single HDD in my house anymore. Between 11TB on AWS and 800GB in OneDrive, it all comes down to the data centers which will all be using this technology.

    Meanwhile the 480GB SSD's that cost $100 running my PC's and laptop have made magnetic storage irrelevant for my consumer use, so who can blame Seagate for not targeting me?
  • trivor - Thursday, July 7, 2016 - link

    What everyone seems to be missing it NASes for the home with LARGE MEDIA collections. When you're looking at 2 GB for DVD rips and 4-5 GB for Blu Ray rips you need Terabytes of storage for $30/terabyte (or less hopefully) that SSDs can't touch. Even for full Blu Ray rips (some people want this) you're still looking at only needing 50 Mbps without any compression and even a lossless rip with Makemkv will take it down to 20 GB and will easily stream from a NAS with any decent spinning drive. When SSDs which are currently around $200/GB (for a consumer commercially available drive) to compete with spinning drives (say 3 TB @ $94 for a Toshiba or 3 TB for WD Red @ $109) then we won't see much in the consumer space. Not to even talk about 8 TB drives for around $200-$250. We are a long way from the demise of consumer spinning drives.
  • CaedenV - Thursday, July 7, 2016 - link

    No kidding! I love my SSDs, but they are not going in my Nas any time soon. I have 5 3tb drives in a raid 6...that would cost a mint in SSDs still. Maybe I'll get there eventually, but it is going to be a long time.

    Still, it is a sin to sell a pc with a hdd as a system drive these days. Really wish manufacturers would stop that
  • JlHADJOE - Wednesday, July 6, 2016 - link

    IBM showed us that magnetic storage can store a bit using as few as 12 atoms. That's far denser than any type of memory developed so far.

    http://www.wired.com/2012/01/ibm-scientists/

    SSDs will replace HDDs for most of the consumer market, but HDDs will stay around for bulk data.
  • Cygni - Wednesday, July 6, 2016 - link

    It's 'ogre'? Is shrek around or something?

    Also if you read the article, you will see that this isn't exactly focused at the same market as enthusiast SSDs.
  • Michael Bay - Wednesday, July 6, 2016 - link

    Tell that to 8Tb of media I have copying to the new HDD now.

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