First Thoughts

Bringing our first look at AMD’s new architecture to a close, it’s exciting to see the field shape up for the FinFET generation. After over four years since the last great node transition, we once again are making a very welcome jump to a new manufacturing process, bringing us AMD’s Polaris.

AMD learned a lot from the 28nm generation – and more often than not the hard way – and they have put those lessons to good use in Polaris. Polaris’s power efficiency has been greatly increased thanks to a combination of GlobalFoundries 14nm FinFET process and AMD’s own design choices, and as a result, compared to AMD’s last-generation parts, Polaris makes significant strides where it needs to. And this goes not just for energy efficiency, but overall performance/resource efficiency as well.

Because AMD is launching with a mainstream part first they don’t get to claim to be charting any new territory on absolute performance. But by being the first vendor to address the mainstream market with a FinFET-based GPU, AMD gets the honor of redefining the price, performance, and power expectations of this market. And the end result is better performance – sometimes remarkably so – for this high volume market.

Relative to last-generation mainstream cards like the GTX 960 or the Radeon R9 380, with the Radeon RX 480 we’re looking at performance gains anywhere between 45% and 70%, depending on the card, the games, and the memory configuration. As the mainstream market was last refreshed less than 18 months ago, the RX 480 generally isn’t enough to justify an upgrade. However if we extend the window out to cards 2+ years old to things like the Radeon R9 280 and GeForce GTX 760, then we have a generational update and then-some. AMD Pitcairn users (Radeon HD 7800, R9 270) should be especially pleased with the progress AMD has made from one mainstream GPU to the next.

Looking at the overall performance picture, averaged across all of our games, the RX 480 lands a couple of percent ahead of NVIDIA’s popular GTX 970, and similarly ahead of AMD’s own Radeon R9 390, which is consistent with our performance expectations based on AMD’s earlier hints. RX 480 can't touch GTX 1070, which is some 50% faster, but then it's 67% more expensive as well.

Given the 970/390 similarities, from a price perspective this means that 970/390 performance has come down by around $90 since these cards were launched, from $329 to $239 for the more powerful RX 480 8GB, or $199 when it comes to 4GB cards. In the case of the AMD card power consumption is also down immensely as well, in essence offering Hawaii-like performance at around half of the power. However against the GTX 970 power consumption is a bit more of a mixed bag – power consumption is closer than I would have expected under Crysis 3 –  and this is something to further address in our full review.

Finally, when it comes to the two different memory capacities of the RX 480, for the moment I’m leaning strongly towards the 8GB card. Though the $40 price increase represents a 20% price premium, history has shown that when mainstream cards launch at multiple capacities, the smaller capacity cards tend to struggle far sooner than their larger counterparts. In that respect the 8GB RX 480 is far more likely to remain useful a couple of years down the road, making it a better long-term investment.

Wrapping things up then, today’s launch of the Radeon RX 480 puts AMD in a good position. They have the mainstream market to themselves, and RX 480 is a strong showing for their new Polaris architecture. AMD will have to fend off NVIDIA at some point, but for now they can sit back and enjoy another successful launch.

Meanwhile we’ll be back in a few days with our full review of the RX 480, so be sure to stay tuned.

Power, Temperature, & Noise
Comments Locked

449 Comments

View All Comments

  • D1v1n3D - Friday, July 1, 2016 - link

    I think it is funny did all these Nvidia people forget what 970 landed on cost wise and then the limped along 3.5gb ram. AMD has many more models to come for instance the GDDR5X models and the hbm2 models AMD is just bringing in cash flow off a very capable mid-range card i will be buying one for my mini itx that currently is running 1gb 6950hd talk about an upgrade and at such an amazing value and allowing me to not stress my 450w PSU you guys and your unrealistic crossfire the latency alone would drive me up the wall to much fluctuation from so many sources gpu x 2 and cpu. maybe when it's two hbm2 cards crossed maybe the latency will be nonexistent.

    currently waiting for fm2+ refresh I sure hope they have one more before fm3/+ boards come out.
  • monohouse - Sunday, July 3, 2016 - link

    it's a prayr-view, pray for AMD !
  • monohouse - Sunday, July 3, 2016 - link

    "Wise gamers" ? is such a thing even exists ?, do you know I play Doom 2 on a GTX 780 Ti ? so what ? more graphic resources are never a bad thing, I also play many DX9 games on windows XP so what ? a technologically fast video card benefits not only the bloat-filled spyware-infested windows 10, it's also good for accelerating old software (that is, if you can make it work / are given drivers to make it work)
  • monohouse - Sunday, July 3, 2016 - link

    but now that you mention smart gamers ? this is how I see it: there are 2 types of gamers:
    the first type are the ones that don't know what they are going to run on the system, their load is variable and they jump from one game to another, never knowing which game they will run next because they wait it's release

    and the second are the ones that do know what they will run ahead of time and will not run anything but what they know

    I classify them as static and dynamic types of gamers, so the RX 480 is it good or not good ? the question in my opinion is more complex than it seems, because I believe that there is more to video cards than just performance watts heat noise and price, you have to look at the bigger picture, at things like OpenCL (and you know that AMD are pretty good at that), at things like hardware quality (how precise is the graphic calculation) (which is also a department where AMD is better (usually, excluding the brilinear filtering of the 9600XT) and also have to look at image quality produced by the card(s), also look into stuttering (if there is any, and how much) all these aspects are just hardware related, but hardware does not exist on it's own, it exists together with driver, so not less important than looking at hardware quality is also software quality (a department which is usually pretty bad with AMD) how stable is the driver ? is there any BSOD ? is there any rendering bugs ? and of corse the performance of the driver.

    how does this relate to type of gamers ? consider it: you know what you are going to run in the card, it could be a OpenCL program or some very specific games - then all you need is to find out how the card (with it's driver) is handling this specific load - and based on that decide if you want to buy/use it

    but for the dynamic gamer this is much more complex because there is no way to predict what the software/load is going to be, so the decision is more difficult whether or not to buy, so here is my way:

    static gamer buy what suits your load, if RX 480 can run your OpenCL/games well enough, stable and fast enough looking good then you have no problem to buy it

    but for dynamic gamer I have to disagree on all the posts mentioned here, and all the estimationing cliche "1080p gaming", there is no line you can draw and all games having an equal load at a given resolution, there is no such thing as "this card will last me 2 years at 1080p", for the dynamic gamer this strategy is flawed, because nobody knows the future (that being said, console generations do have an impact because modern games are console games) and in addition some games are pre-built for a specific FPS target, and game engines are differently designed. so for the dynamic gamer I would not recommend RX 480, because it's performance already struggles with games that exist in the present, so for the dynamic gamer the best bet is the highest performing card (only under the condition that it runs every already released game at higher than the required FPS for you)
  • K_Space - Saturday, July 9, 2016 - link

    Apologies for reading your comment so late, however it is was not posted under the parent thread:
    1) why wouldn't wise gamers exists? :) "the gamer self" does not exist in vacuum, a wise human who plays games is a wise gamer.
    2) your analysis of the static vs dynamic gamer is really well put, though your use cases are broader, so user is more apt than gamer (and really fit with the gamer does not exist in a vaccum statement earlier). You have put plenty of caveats that we almost essentially agree: whilst no one can predict the future precisely, one can certainly develop some foresight by looking at trends/as well as typical use scenarios to predict future use cases. It's what IT departments do all the time anyway, "wise" gamers are no different :) Just as you'd predict after DX11 was released that most if not all AAA games will feature the buzz word tessellation, you would rightly predict that with the current gen of consoles future AAA games will be more VRAM heavy than current ones. multi core CPUs will be utalised more than they would in current DX11 games, etc. Ditto with the 1080p statement, if im planning a future GFX purchase I'd factor in if I'm considering to stick to native 1080p display or a denser display and act accordingly. By your definition a dynamic gamer does not know what their future games will demand, but their interests are typically static even if the games change; thus if hypothetically speaking i likes MOBA or indie games I'd hazard a good guess that a 480 and not a 1070 card is what I need for future indie/MOBA games. Remember, these "predictions" don't need to be pin point accurate, just something that will get me to my next upgrade cycle.
    3) RTG has been quite spectular with their driver support releases. previous GCN cards have been reaping these benefits to this day. I've the additional benefit of retroscopy in considering how they promptly dealt with the 480 powergate fiasco.
  • dmark07 - Sunday, July 3, 2016 - link

    I'm a little confused as to when benchmarks were performed for the NVIDIA 1070FE card. The only articles on Anandtech for this generation of NVIDIA cards only has benchmarks for the 1080. I wish your team would have written an article about the 1070 first before adding numbers for them to this article. As it appears, this either indicates someone used the 1080 numbers and labeled them as 1070FE or this was a biased move with unpublished numbers that could have been pulled out of thin air... This is very uncharacteristic of Anandtech. Don't get me wrong, I've been looking forward to a full breakdown of the 1070 but the Anandtech team use to stick to the standard of performing a write up on a card prior to using benchmarks for that card in comparisons.
  • Ranger1065 - Tuesday, July 5, 2016 - link

    Speaking as someone who has happily visited this site for many years, it's clear the Anandtech "team" is not what it used to be. I'm tired of visiting here only to NOT find the reviews I'm interested in and so I visit Anandtech less and less frequently. It's a shame because I know the staff are capable of writing really good reviews but my patience and faith in Anandtech is just about exhausted. Other sites may not have the detail that Anandtech does (if and when they actually post a review) but the difference is not huge and at least they do actually post reviews that people care about.
  • Murloc - Tuesday, July 5, 2016 - link

    this is not a scientific publication, they can put whatever "unpublished" numbers they want in there.
    But yes, the issue is that they've become slow at posting and are unable to solve the issue.
  • Keinz - Tuesday, July 5, 2016 - link

    Each and every time I bother reading the comments I'm reminded why free speech for the dumb is a very, very, VERY bad thing.
  • beast6228 - Wednesday, July 6, 2016 - link

    Too bad you didn't add the r9 295x2 to the benchmarks it would have destroyed most of the cards.

Log in

Don't have an account? Sign up now