Final Words

Update: With OnePlus's addition of an sRGB mode my verdict on the phone has changed. Click here to read my more recent conclusions, which complement those in this section.

As I think about the OnePlus 3 and all of its aspects, I'm left with both some good and bad surprises, but mostly good ones. When I reviewed the OnePlus 2 I didn't really understand how OnePlus could regress from the OnePlus One in so many ways. Part of it was probably due to the end of the partnership with the Cyanogen team, which seemed to have input on matters such as the display calibration. Another part was due to the state of Qualcomm's SoCs at the time, and OnePlus's less than optimal choices for managing the thermals in circumstances like web browsing. Beyond all of that, I'm reminded of a statement that a friend and colleague of mine made regarding the OnePlus 2 the day my review went live. What he essentially said was that it's no longer sufficient to do minimal engineering and just sell a phone on the basis of a low price and good specs on paper. I think there's a lot of truth to that, and I think moving beyond that kind of design process is something that OnePlus succeeded in with the OnePlus 3. Before I come to a conclusion on the phone, I'd like to go over its core aspects and how they measure up in this increasing competitive market.

The design of the OnePlus 3 really is a level above that of the OnePlus 2. The move to an aluminum unibody combined with reduced thickness and mass makes the device feel of a might higher quality than the OnePlus 2, and it sits more comfortably in the hand. The entire design also feels much more thought out. When you look at the OnePlus 2 the little island with the camera, flash, and IR module looks like it was just slapped on without any thought, while on the OnePlus 3 the camera is met by the antenna bands and has the LED flash set right underneath it. There's just a greater cohesiveness to the entire device, and really my only complaint comes back to the slightly misaligned 3.5mm jack, but that's quite a nitpick. If you were a fan of the OnePlus 2's sandstone back, you can get a case for the OnePlus 3 made of the same material, which addresses that section of the OnePlus fanbase.

While Snapdragon 810's throttling issues certainly presented problems, the OnePlus 2 made the situation even worse with its ridiculous throttling mechanism for Google Chrome that would shut off the A57 cores instantly. This provided web performance that was in the same range as the Moto E and the Moto G, which were available for only $100-200 at the time. Even outside of Chrome, performance in CPU-bound tasks was often worse than the OnePlus One. This could be felt in apps, and throughout the entire UI which made the phone feel painfully slow and sluggish. The OnePlus 3 addresses all of these problems, and it provides class-leading performance among Android devices at this price, while also being one of the fastest devices among all smartphones.

The OnePlus 3 takes some great photos. Whether you're shooting in the day or at night, the sharpness and detail retention is quite good. Like all manufacturers, OnePlus still has some room for improvement. My first photo test exposed a case where a scene with a great deal of foliage could skew the white balance toward green when it shouldn't, but these kinds of issues can be improved over time. Images taken in the dark also demonstrate a good balance between noise reduction, sharpening, and exposure, and of the devices I tested they were clearly the best. Video quality isn't at the same level, and despite the relatively high bitrate there are very visible macroblock artifacts when moving the camera, and the OIS stabilization just doesn't work very well.

Unfortunately, the display really kills the phone for me. Based on every other aspect I think it would be a no-brainer to replace the Nexus 5X with the OnePlus 3 as my daily driver, even if it is bigger than I'd like. I simply can't though, because I just feel unpleasant whenever I look at the OnePlus 3's display. I don't think it's a stretch to say it's the worst display I've examined during my time at AnandTech, as despite the Nexus 6's faults it didn't have the ghastly blue appearance of the OnePlus 3.

Of course, many people may not care about the display accuracy to the extent that I do. If you're part of that group then I think the OnePlus 3 should be high up on your list of phones to consider, because beyond the display, and to an extent, the camera, the OnePlus 3 is a great smartphone. For someone like me the inaccuracy is just far too severe to be tolerable. I've used many smartphones where the display calibration is anything but perfect, like the Moto E, the Honor 5X, and the Zenfone 2, and they were usable because the extent of the errors wasn't that severe even if the display wasn't something you'd want to edit professional photos on. The OnePlus 3 just pushes things way too far, and at least in my opinion the decisions made regarding the display's color characteristics demonstrates that OnePlus needs to bring people into the company who really understand the complexities regarding displays and color management.

What gives me hope is the quick response from OnePlus on the issue. While it's concerning that OnePlus didn't understand that an sRGB mode is needed and that NTSC is completely irrelevant, their quick response and plans to implement an sRGB mode show great initiative and how a smaller company is able to react quicker to these situations than a large company can. It remains unclear as to when an update with an sRGB setting will come, and I'm skeptical about how much the display can be fixed after shipping as the unconstrained gamut is hardly the only issue, but there's still hope that things can be improved. I will definitely be revisiting the OnePlus 3 when this update ships, and I hope that my conditional recommendation can become an unconditional one. 

As it stands, my recommendation on the OnePlus 3 is exactly that, a conditional one. If the problems with the display don't bother you then there's a lot to like here. Despite the small problems it has besides the screen, the OnePlus 3 represents a really great device at a more than fair price. If OnePlus can actually fix the display with an OTA update it will be the obvious recommendation for an Android phone at $400.

Right now my best advice to potential buyers is to think about whether or not the inaccurate display colors will bother you. If it won't, and if you're looking for an Android phone priced at around $400, then the OnePlus 3 should be on your list of considerations, if not at the top. It's obviously important to also consider whether or not you can comfortably use a 5.5" smartphone, but I assume that by this point smartphone buyers have figured out what sort of device size they enjoy using. I can't yet replace the Nexus 5X as my daily Android phone, but I hope that I'll be able to soon after OnePlus resolves this problem. I'll be keeping my eye out for updates to OxygenOS, and I hope you'll keep an eye out for my second look at the OnePlus 3's display, which I hope I'll be able to do soon.

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  • Buk Lau - Wednesday, June 22, 2016 - link

    You are missing one important factor, Samsung gave out an sRGB option out of the box in their settings. They didn't tell you, and they don't necessarily have to tell you just like how they don't have to tell you that you can uninstall/disable 80% of the junk that came with TouchWiz. However, it is an option that came by default, while I agree it is bs for not actively notifying the user of it, you can still turn it on. More importantly, if you are reading AT's review, then you know what they are using right? So if you read their review and learned that they claim the display is good, you should have already known what settings they are using to get those metrics. So no, AT doesn't have to test the default option if AT tells you that they are using sRGB mode. You as the reader should have known after reading the review, just like when you look at any data you have to first understand how the test is setup. If they don't tell you that, then that's their problem. 1+ straight up had no other options, and the problem itself may not be even fixable with a software update, that's the difference
  • Kepe - Monday, June 20, 2016 - link

    The difference between other reviews and this one is that the others just look at some pictures on the screen and then write that the colors are very vivid and bright and they "pop". Anandtech measures the picture quality using proper tools instead of just looking at the screen with the naked eye and then saying something vague and subjective. And I'm glad they do, because I don't want a phone that skews colors on the screen. I do more image editing on my phone than on my computer. If the screen is inaccurate, the pictures will look very wrong to others when they look at them on their phones.
  • zodiacfml - Tuesday, June 21, 2016 - link

    Right. I have a Nexus 5 and the grays just pop out because of quality.
    Now though, I'm itching for Samsung's displays as it will give the best contrast and best late night viewing.
  • ssiu - Monday, June 20, 2016 - link

    Nobody here interested in Daydream VR? I may not want to shell out hundreds for "is it just a gimmick" VR but I want my next phone upgrade to be Daydream VR compatible, I'll pay ~$100 incremental cost for a VR headset.

    I believe ZTE Axon 7 is a "flagship spec at midrange price" phone that is Daydream compatible and "coming soon".
  • tipoo - Monday, June 20, 2016 - link

    I wonder if Daydream solves positional drift though. Since smartphones have no fixed reference points for VR, they were just approximating movement with the accelerometer and gyro, leading it to "drift" from your heads actual position. I hoped Daydream would solve that, but it seems the headset adds no extra sensors and is still a fancier "dumb" headset like Cardboard.
  • dezonio2 - Monday, June 20, 2016 - link

    I don't really care about Daydream, but ZTE Axon 7 seems to address all the shortcomings of the One+ 3.

    5.5" 1440p AMOLED (hopefully more accurate) and SD card slot seem like benefits worth paying the extra $50 for. And personally I'd rather see the review for the Axon 7 than the HTC 10 or the part 2 for the S7. Or even the GTX 1080. (runs away from the angry mob)
  • Eden-K121D - Monday, June 20, 2016 - link

    Galaxy S7 review not out yet sometimes Anandtech is too lethargic
  • coder111 - Monday, June 20, 2016 - link

    Just for a record- OnePlus has TERRIBLE CUSTOMER SUPPORT.

    DO NOT BUY if you want to receive decent warranty service.

    I have a broken OnePlus2 which I have sent to service center twice. First time they sent it back without any repairs. Second time it took 10 days just to get the shipping label to send it to a different repair center. It has been there for 2 weeks now without any notice of what's going on or if I'll get my phone back in working order or when.

    In between all this it takes a long time to get response from the customer support team. They often copy-paste canned responses without even reading what I have said in my ticket. There is now way to call someone and talk in person or at least have an on-line chat- everything is a ticket system where getting a response takes a day or several.

    In short, my phone has been broken for 2 months, OnePlus is still to repair it or to send a replacement. I want my money back for experience like this.
  • fanofanand - Monday, June 20, 2016 - link

    This post reflects reasons #1, 2 and 3 why I will not consider a OnePlus device. The cost savings aren't worth it when the customer service is similar to what you would experience with an eBay purchase. This isn't an isolated experience, forums are filled with angry customers who have non-functioning phones and OnePlus ignores the situation.
  • zodiacfml - Monday, June 20, 2016 - link

    Not interested. Waste of $400. I Can't wait for the Nexus.

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