A Few Thoughts On True Tone

Back when I received the 9.7" iPad Pro I published some of my thoughts regarding the True Tone display technology. And while I won't really be going over the topic in great detail again, I do have some additional thoughts on the technology after having using the new iPad Pro for quite some time.

Something I wanted to clarify from my original article is the purpose of my greyscale measurements. Some readers interpreted it as evidence that True Tone didn't work as intended. In actuality True Tone works exactly as intended by providing good relative accuracy. As you move to different environments the color temperature of the display shifts to match how your eye adjusts its perception of white depending on the temperature and brightness of the light around you. This obviously leads to inaccuracy relative to the sRGB standard, but that's missing the point of True Tone entirely. My tests were simply meant to demonstrate how much shifting occurs in different environments, along with a clarification on some misunderstandings I had heard regarding the relationship between True Tone and the DCI-P3 gamut, which are really unrelated technologies.

True Tone works very well, and in a way Apple has proven me wrong here because I was initially skeptical. I've seen this attempted before, particularly by Samsung, and the implementations have not been good at all. When I first got the 9.7" Pro I felt like the True Tone mode shifted too far toward the red. However, after using it for some time I began to realize that this was the product of me using other devices that all shift toward blue, which ruined my perception of the display. When using the iPad Pro on its own for reading or doing work, pulling out another device with a blue shifted display is absolutely jarring, as the iPad has adjusted to match how my eyes perceive things in different lighting, while all my other displays are forever blue. In a way, the biggest problem with True Tone is that it's not in everything, and I think this is something Apple should be bringing to all of their portable devices. 


Apple's Simulated True Tone Image

It's difficult to photograph True Tone, as depending on where your camera's white balance lands the iPad Pro will look too red, or the other display will look too blue. I really recommend checking out True Tone for yourself, although if you decide to do it in an Apple Store you probably won't see the benefits because Apple's other products are designed to look neutral under the same sort of fluorescent lighting as those stores. If you have a chance to try the 9.7" iPad Pro outdoors or somewhere with warmer lighting I think you'll see why this tech is one of the small things that nobody really asks for, but everyone appreciates once they have it.

Display Analysis: Uniformity Camera Performance
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  • The Garden Variety - Wednesday, June 1, 2016 - link

    For the love of god: Stop it. Stop putting spaces between the end of your sentence or clause and your punctuation. I realize the French in particular insist on doing this because, well, they're French, but that doesn't change the fact that for written English it is completely and entirely wrong. If you want to be taken seriously, be serious. Write like you care, not like a third grader. English not your first language? Fair enough, but then consider this your first step toward being taken more seriously in your communication.
  • Brandon Chester - Wednesday, June 1, 2016 - link

    The question mark with spaces on both sides reminds me of the conditional operator in C :)
  • kurahk7 - Wednesday, June 1, 2016 - link

    Keep in mind that each of these publications only have a sample size of one, and that there are variances between the same products. Because of that, Displaymate might have received an iPad with a slightly worse calibration/panel than Anandtech and vice versa for the Surface.
  • BadSimian - Wednesday, June 1, 2016 - link

    Displaymate on the iPad Pro's screen - "It is by far the best performing mobile LCD display that we have ever tested, and it breaks many display performance records." http://www.displaymate.com/iPad_Pro9_ShootOut_1.ht...
  • Deelron - Wednesday, June 1, 2016 - link

    "Since departure of Anand, Apple product reviews look like PR marketing speech, although the tests and content itself of the review do not match the speech"

    Amusing since so many reviews by Anand on Apple products had the exact same refrain in the comments.
  • Wolfpup - Wednesday, June 1, 2016 - link

    Huh? Apple's CPUs have been years ahead of the ARM stuff available for Android for...years. Swift was a nice A9+ just like Krait, but since the year after (2012) their CPUs have just been massively far ahead...and yet I STILL hear comments like this that seem completely unaware of that.
  • zepi - Wednesday, June 1, 2016 - link

    Amoled doesn't mean infinite contrast in practice, only in pitch black test environment. In real life blackest signal is (reflectance) x (ambient light), not zero. Due to this, in high ambient light new iPad has better blacks than any amoled display on the market.

    And actually, if we go to signal processing maths and measurements, we could start drawing comparisons from them. No one in their right mind would try to argue that 16-bit CD quality audio has infinite dynamic range, even though it is very easy to sample total silence in form of zero signal value to a musical track.

    Also music volume is not considered to be infinite, but the value is compared to arbitrarily defined human hearing threshold and converted to logarithmic decibels with 0 meaning non-zero value at the lowest level human ear can measure.

    One pretty reasonable comparison point for amoled contrast might be using the quantization error at lower end of the brightness. Ie: something along the lines of set brightness of display to max, display uniform pictures of gray at RGB(1,1,1), measure this brightness in lumens, divide by two (this is quantization error for lowest measurable signal) and then use this as a divisor for the highest recorded value for RGB(255,255,255). Depending on gamma, dividing by two gives wrong results, but for linear display this would be ok.

    Infinitely linear displays are available ACME shop just next to frictionless bearings and other such very handy things...
  • UtilityMax - Monday, June 6, 2016 - link

    I suspect iPad Pro is compared with the flagship android smartphones because Android tablet hardware sucks. Just have a look at the Galaxy Tab S2 or the Pixel C.
  • tecsi - Wednesday, June 1, 2016 - link

    Any chance of including iPad Air benchmark numbers as many of we iPad Air owners want to understand the performance gains we can expect.

    I assumed I could just look at your iPad Air 2/iPad Air reviews to get those numbers there, but apparently your benchmarks are different as the iPad Air 2 Kraken 1.1 numbers were different in the two reviews.

    Please let us know if you can do this.
  • Ryan Smith - Wednesday, June 1, 2016 - link

    Unfortunately we do not have the original Air, so we are unable to generate any new numbers for it.

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