Final Words

And there you have it: 40nm has arrived, and it looks pretty good. The Radeon HD 4770 always outperforms the older 4830 and sometimes gives the 4850 a run for its money.

As for the competition, the 4770 comes out on top in the games we tested. The more expensive GTS 250 leads in Call of Duty World at War, while the 4770 blows the doors off everything in Age of Conan. As for the other benchmarks, they come out pretty close with the 4770 generally ahead. But the clincher is Far Cry 2 performance which shows the Radeon HD 4770 leading the GTS 250 fairly well in a heavy hitting graphics engine.

Our expectations for the hardware were a little higher while our idea of price was also a little lower, but from our perspective, the extra $10 isn't out in left field as this card generally leads a competitive part that costs even more and sometimes pushes up toward the Radeon HD 4850. At the same time, you can spend a little bit less and get some very good performance if you are into the value option.

We still don't like the fact that the AMD decided to name this the 4770 despite the fact that it consistently outperforms the 4830. Unfortunately, we can't do any more about it than we are already doing. So we'll have to make do in the meantime.

NVIDIA should have 40nm parts out this year as well, and both camps have their own way of rolling out new process technology. AMD continues to be a little bit more aggressive on that front, seemingly making the move on the earliest viable hardware whether it's low or high end. NVIDIA looks to play it a little more cautiously. It's all about cost benefit. Certainly it's a benefit to have smaller GPUs as they cost less to make. But early on in the life of a manufacturing process, yields can suffer driving price up. Timing the move well can have its advantages, and NVIDIA is counting on that this time around.

It isn't clear when NVIDIA will have a part in this generation of their architecture that competes in the near $100 market. For now, the best option is clear: the Radeon HD 4770 is the way to go.