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AMD Radeon HD 4830: Affordable Performance And Heavy Competition
AMD Radeon HD 4830: Affordable Performance And Heavy Competition
Date: October 23rd, 2008
Topic: Video Card
Manufacturer: ATI
Author: Derek Wilson
Buy the XFX HD-483X-YDFC Radeon 4830 Graphics
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Update: AMD has confirmed to us that there were some issues with the BIOS on our sample board. Rather than 2 disabled SIMD units, our review sample 4830 had 3 disabled SIMD units. AMD has assured us that no retail boards will be affected and this is only a problem that affected reference boards built as review samples. We are working on resolving the issue with our review sample and will complete updated tests as soon as we can. This will affect our performance results, but until we run the tests we can't be sure how much more performance we will get out of retail 4830 hardware.


Update 2: We have updated all the performance graphs in the article with data re-run on a card that actually has all the SIMD's available. There was a difference, but it hasn't changed the overall conclusion of the article. For more information, see our update article with details on the problem, the situation, and performance differences.

Since the launch of the RV7xx GPU, AMD has been steadily filling out a top to bottom Radeon HD 4000 series lineup. The first markets addressed were gamer centric with the 4850 and 4870. Next in line was the hardcore enthusiast class with the dual-GPU 4870 X2. Since then we've seen the 4670, the 4550 and the 4350 filling out the bottom end value and mainstream segments. But there was a bit of a performance and price gap between the 4670 and the 4850. This gap has now been filled.

Today we see the introduction of the Radeon HD 4830 which is to be priced at or below $130. This part is poised to split the difference between the 4670 and 4850, and filling in this market segment should finish rounding out AMD's line up of RV7xx based cards for now. At least we hope.

In the past both ATI and NVIDIA have flooded the market with way too many different models that overlap in price and performance in ways that just confuse their customers. While AMD has been releasing cards at a fairly steady pace, all these parts have been well positioned and have served to disseminate their new architecture. We have been really happy to see how quickly AMD has gotten their new GPU out into the world.

By now, we've covered the architecture and other versions of the hardware quite a bit. The really interesting bit about this launch is the price and the prices of competitive hardware.

All About Price and Rebates   Next Page

 
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56 Comments - Last by crimson117, 406 days ago
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RE: Rebates? by JarredWalton, 474 days ago
That doesn't nullify your *warranty*; it only prevents you from returning the product for a refund. Big difference. Other than that, you are correct: rebates are a way to make a customer stick with a purchase. They are also a marketing tool to gain sales, and it's amazing how many people forget to actually send in the rebate, thus paying the higher price and buying a product they might not have purchased in the first place. I find them pretty irritating, but that's about as far as I'd go.

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RE: Rebates? by 7Enigma, 474 days ago
I find them fantastic. They are a great way to piece meal build a system over the holiday season and save quite a bit of money.

Rebates *only* work as a sales tactic because:

1. People in general are marketing stupid and look at the $99.00* without realizing that's after an $X rebate. The company with the bigger rebate tends to win out due to #2.

2. Many people fail to get the rebate. Causes include laziness, forgetfullness, failure to fill out a form properly, failure to send in the rebate timely, to the rebate companies' issues of "lost mail", improper submission (ie you are told a copy will suffice while they reject all but the real thing).

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RE: Rebates? by Davelo, 474 days ago
Yep. I was thinking of the RMA process. It says on Newegg's faq an item missing a upc cannot receive an RMA. So once you send in for a rebate your return privileges disappear. So what it the rebate requires you to send in within one month but the return policy is two months?

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RE: Rebates? by aj28, 474 days ago
Then you're either out of luck or you don't get your rebate check. But again, that's an RMA policy, not a warranty... Most manufacturers aren't going to care about the UPC or original box and base their operations off of your product number, serial number, and date of purchase. A receipt may or may not be required, which is why it's always good to print your order (they recommend it for a reason) and make a copy of the packing slip if a rebate requires it.

I may not like mail-in rebates, but they're a good way to get great deals, assuming you go about redeeming them smartly...

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Rebates by jasonnovak, 474 days ago
Newegg has a lot of 4850's for $135-$140 after rebate, so I suspect the 4830 will be at least $100 or less to be competitive very soon, comparable to the 9800gt. Right now they're at $120, you'd be better off spending the extra $15 to get a 4850, and when you take into account the 4830's all have $8 shipping and some 4850's have free shipping it's a no brainer.

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Overclocking the 4830 by 3DoubleD, 474 days ago
How would the performance difference look if you overclocked the 4830 to 4850 speeds? It is only a 50 Mhz bump, I'm sure almost all of the 4830s should manage that. If you subtract ~10% performance from the 4850 there isn't a big difference, it seems the extra stream processors/texture units aren't in high demand. Of course when discussing overclocking, you could always overclock the 4850 and I'd imagine the performance gap would remain about equal. The prices are so close to, it is really hard to say. I see a 4850 for $145 after mail in rebate.

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Power Numbers by DerekWilson, 474 days ago
Hi guys --

I thought I had tested the 4870 on the 790i board, but it was apparently tested on the intel x48 board instead.

I reran the test because of what you guys were pointing out and I have updated the numbers in the charts. Power draw for the 4870 is higher in idle and load.

...

I've also been following the issue where AMD samples have 3 SIMDs disabled instead of 2 ... We are talking to AMD about the problem and will update you when we know what's going on.

Thanks,
Derek Wilson

Reply
Good article, but drop the rebate talk.. by Tiredoldfart, 473 days ago
Very long time lurker, first time poster.

As always the article is well detailed and plenty juicy on content.
However this growing trend on the articles here at anandtech is truly annoying.

Do we really need 2+ pages tellings that a possible rebate on the competition's card might make it a better deal by a few percentile points?

Rebate talking has no place on tech articles, the people that come here are perfectly capable of recognizing a good deal when they see one.

I came here to read about a part that fits perfectly into the video card niche i want, and end up slightly annoyed that a review of the 4830 ends up with a ton of "how a slightly better deal the 9800 series is if you get a rebate" references. Rebates are marketing doodah, its not a direct reduction in base price, your money is still tied in, dog knows for how many months.

I initially came here to read anand's articles, a good deal years back, and they had a purity and razor edge objectivity to what was being reviewed that i find increasingly lacking anywhere i look these days. I'd really really like to see more reviews that focus more on the merits of the hardware, than on the fogginess of the "final price after xyz marketing tricks".

I hope this doesnt sound too harsh, but this has been a pet peeve of mine for a long time now.


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RE: Good article, but drop the rebate talk.. by DerekWilson, 472 days ago
i actually agree with you.

it's frustrating for me though because to fight the battle better nvidia decided to employ a whole lot of massive rebates. i'm still not going to say one piece of hardware is better than another because of a rebate, but with the size of some rebates out there it is hard to ignore them as a factor.

i tried to paint the picture but it's a tough situation.

i agree that rebates are marketing tools and i've said as much in previous articles. but the if both AMD and NVIDIA are going to get into it, it benefits no one but the consumer.

for practical reasons though, i really don't want to compare prices with rebates -- it changes and there are multiple different offers and way too many combinations to make a practical comparison.

honestly, i wish these guys would all just stop offering rebates and lower prices. but they aren't going to do that cause that cuts into their bottom line rather than their marketing budget.

it's just as frustrating on this side of it as it is for you guys to have to read about it ... but we do want to tell the whole story and the rebate battle seems like something of interest. maybe i was wrong.

::shrug::

Reply
RE: Good article, but drop the rebate talk.. by Tiredoldfart, 471 days ago
Derek, i'd like to thank you for taking the time to reply.
I like your work quite a bit, and am only replying to better clarify what i mean.

My biggest concern is that the inclusion of the rebate system into the reviews of hardware has really been on the rise, on all the major sites.
It is slowly becoming "set in stone" as something as valid as a base price drop, when its far far shadier.

I understand that, as a reviewer, you cannot overlook something that affects the value of what you are reviewing.
But major exposure on a major tech site like this ends up re-enforcing the rebate system as acceptable and valid.

As far as reviews go, rebates can have the insidious effect of being there for the launch of an item, prompting the side with the larger marketing budget to get off more positive reviews. And once those initial reviews are out, nothing stops the company from changing the rules.

Rebates are by definition something outside of base price, often outside the company itself, efficiently outsourced to other companies. No reputation harm to the big brands, fire and forget. Everyone's had bad experiences with them, they are not good for the consumer in the medium and long run, in my opinion.

If there was a more stern position towards rebates by the consumers and those that inform/represent them, eventually alternatives to rebates would have to be found by the companies.

In the end, i ask a difficult thing, i know this.
For the people responsible to bringing us the news to mediate exposure of topics based on what serves the reader best.

But that has always been the juggling of the media, how to deal with the part that wants to sell without compromising its position towards the part that is willing to buy.

The amount of sway a review at anandtech has over both the consumers and the major tech companies these days is gigantic.

So to sum up what i mean, and use a far too worn out quote to boot..

"With great power there must also come — great responsibility!"



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