Nearly a year ago I wrote about something I called "sensible naming" with respect to GPUs. It was at the time of the Radeon HD 3800 series launch where AMD unveiled a much cleaner, simpler way of naming its cards. Gone were the suffixes (for the most part) and instead what we were left with was this:

A family name, Radeon HD, followed by a four digit number. With the exception of the X2s, AMD has stuck to its naming system without fault. In fact, AMD has done such a good job with keeping the names clean that things are the way they should be: the internal codenames are more difficult to remember than the actual names of the cards (e.g. RV770 vs. Radeon HD 4870).

NVIDIA however, just hasn't gotten the hint. The GT200 launch gave us two simply named cards: the GeForce GTX 280 and GTX 260, but it didn't take long for NVIDIA to confuse the marketplace with the launch of the GeForce 9800 GTX+. I hoped that the naming silliness was limited to the older GeForce 9 GPUs, but today it extended into the GTX lineup.

It's called the GeForce GTX 260 Core 216.

Holy nomenclature Batman

The GeForce GTX 260 Core 216's name is actually quite descriptive, albeit absurdly long. The GeForce GTX 260 part we already know from the GT200 launch, the Core 216 suffix just indicates that the GPU has 216 "cores" (also playing on Intel's new Core i7 naming for Nehalem, due out later this year). Why NVIDIA didn't just call it a GeForce GTX 265 or 270 is beyond me. To make matters worse, we'll see companies adding their own suffixes to the already extended name. For example, EVGA sent us their Core 216 called the EVGA GeForce GTX 260 Core 216 Superclocked Edition. Perhaps it's some conspiracy to increase the salary of writers who get paid by the word.

If you remember the diagram below from our GT200 review you'll see that a GeForce GTX 280 has ten clusters of 24 stream processors (the little blue blocks), for a total of 240 SPs or "cores". The GeForce GTX 260 has eight of those clusters (called Texture/Processor Clusters or TPCs), bringing its total up to 192 SPs. The Core 216, as you can guess, has nine clusters or 216 SPs. NVIDIA just enabled another TPC on the Core 216 (or alternatively, disabled a TPC on a GTX 280).

The GeForce GTX 280, 10 TPCs, 240 SPs

The GeForce GTX 260 Core 216, 9 TPCs, 216 SPs

The GeForce GTX 260, 8 TPCs, 192 SPs

The extra TPC also gives the Core 216 another 8 texture address and filtering units, but the rest of the chip's makeup remains the same, even down to the clock speeds. The Core 216 runs its core, shader and memory clocks at the same frequencies as the vanilla GTX 260.

Priced at $279, the Core 216 is a direct competitor to AMD's Radeon HD 4870 - selling at a similar price. The GTX 260 will continue to exist although selling at a cheaper price point and naturally with more processing power, the GTX 280 remains unaffected.