Smartphones

HMD Global and Zeiss on Thursday announced that they had signed an agreement under which upcoming Nokia-branded smartphones will use Zeiss-branded optics exclusively. The companies said that they would co-develop imaging capabilities of future handsets, but did not elaborate when to expect actual devices on the market. The collaboration announcement between HMD and Zeiss has a number of layers, all of which seem to be significant. First off, Nokia’s future phones will use optics co-developed with a renowned designer of lenses. The important upshot here is that HMD is actually investing in the development of custom capabilities for its Nokia phones. Second, the two companies are talking about “advancing the quality of the total imaging experience”, involving optics, display quality, software, and services, but do...

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