Marketing is a very powerful tool.  A successful marketing campaign or product segmentation can increase sales more than ten-fold.  It is not something we hear or talk about much in the motherboard arena – while a manufacturer will try and promote all the features they have on a product, advertising is usually limited to web advertisements, gaming shows, or an attempt to get as many positive reviews in the media as possible.  But certain manufacturers do enjoy branding their products – Republic of Gamers, Sniper, Big Bang, and Fatal1ty.  Today we are looking at just that – a Fatal1ty branded product, the ASRock Fatal1ty Z77 Professional. 

So we have survived one of the biggest days of the year for all things computer performance related - the release of Intel's new Ivy Bridge processor.  It replaces Sandy Bridge in the landscape of all things processor related, with Ivy Bridge boasting better single threaded performance at lower power usage when at stock speeds.  Despite Ivy Bridge being in the same socket as Sandy Bridge, we have a new trio of chipsets to tackle.  As in my previous chipset and motherboard preview, AnandTech has a series of boards ready to put through their paces with the glory of Ivy Bridge.

Today our first set of reviews begin with the ASRock Z77 Extreme4, the ASUS P8Z77-V Pro, the Gigabyte GA-Z77X-UD3H, and the MSI Z77A-GD65.  Read on for the full reviews.

Well, today is a day that everyone was expecting, but perhaps not the most exciting day of the month. Today, Intel officially releases the spate of 7-series chipsets for their 3^rd generation Core microarchitecture processors (read—Ivy Bridge), despite the actual release of the processors being another three weeks away. This means that today we can actually look at, test, or purchase the range of motherboards that natively support Ivy Bridge. However, we can’t officially publish all the benchmarks for these products using Ivy Bridge until that date three weeks away (to be honest, we are still testing!). So today we are going to have a good in depth look into the Z77 chipset itself, and the review products we have received to let you know what we think looks good. All these boards today will be fully reviewed, warts and all, with Ivy Bridge, as close to official release as possible.

The boards today are from ASRock, ASUS, Gigabyte, MSI, ECS and Biostar. All these boards will natively support Sandy Bridge processors, and be fully upgradeable to Ivy Bridge silicon when the processors are released. Read on for the preview.

Late last year, we took a look at the ASRock CoreHT 252B, a Sandy Bridge-based midrange HTPC. We liked the CoreHT quite a bit, noting that the small form factor HTPC was a solid choice for most users in this segment. It hit all the key points, though it didn’t do anything in particular to set itself apart from the rest of the SFF crowd. Our main complaints centered around the hard drive performance, and to that end comes the ASRock CoreHT Server.

It’s very similar to the CoreHT we reviewed before, even sharing nearly the same specs. The one major difference: there’s two 500GB HDDs in the place of one, configured in RAID 0. Other than that, there’s the same mobile Sandy Bridge internals, headlined by the HM67 chipset and Core i5-2410M processor. Read on to find out if this update addresses our earlier concerns of if we're still left wanting more.

When you pay more for a product, you expect a better level of everything - performance, features, support.  In a motherboard, I'd want all the upgrades - top line audio, overclockability, superior software, better USB 3.0 / SATA 6 Gbps controllers, and so on.  The ASRock X79 Extreme9's party piece is the bundled 'Game Blaster' - a PCIe x1 card with Creative Sound Core3D Audio powered by a quad core audio processor and an additional Broadcom Gigabit LAN port.  All in at $360 MSRP, today we review the Extreme9 to see if it fits into the enthusiast of enthusiast price segments.  Read on for the full review.

In our series of X79 reviews, the next boards to face scrutiny are a pair of ASRock boards – the X79 Extreme4-M, one of the first mATX solutions to X79, and the X79 Extreme4, a full size ATX model.  The main interesting point to consider starts with whether the power consumption and heat generation are applicable to the Sandy Bridge-E platform.  With the socket and quad channel memory taking up serious PCB real estate, it is interesting to see how ASRock have tackled heat dissipation issues.  We also compare the Extreme4-M to the Extreme4, its bigger brother.  Both boards offer amazing value in X79 land, coming in at a recommended retail of $224.99 and $234.99 respectively.  Read on for the full review!

The proliferation of mobile devices, multi-computer homes, broadband internet access, inexpensive mass storage, and the replacement of many other home electronics by the PC (such as media devices like DVD, BRD, and CD players by HTPCs) has resulted in ever-increasing interest in specialized file server computers.  Whether you're a typical home user with a desktop and a laptop or a power user with multiple desktops, laptops, netbooks, and tablets who also has remote access to home systems from work or on the road, your computing experience could likely be enriched by shared data access.  Whether your budget and storage needs are modest or extensive, we have you covered in the latest builder's guide to file server systems.

Approximately a year back, we reviewed the ASRock Core 100 HTPC which was a pioneer of sorts in the small form factor (SFF) HTPC space. Till that point, the pre-built SFF market was restricted to the anaemic Atom / ION based nettops. Core 100 was powerful enough to impress us and recommend it as a HTPC for buyers in the mid-range market.

Fast forward a year, and Intel has now moved forward from the Arrandales to the mobile Sandy Bridge CPUs for the notebook segment. ASRock has followed up their Arrandale based Core 100 with the mobile SNB based CoreHT series. In addition to the improvements that have been brought by the mobile SNB, we will also look at what ASRock has brought to the table in this review.

Our initial tests with the ASRock A75 Extreme6 were based on a pre-release model, and shown in our preview.  At that point, the board design was not finalized and the BIOS was still quite raw, but the performance was essentially complete.  However, now in my grasp is the full release version of the Extreme6.  Alongside this standard motherboard review, and testing to see whether it's worth the $150 asking price, we're also going to take a good look at the overclocking features of the Desktop Llano chipset.

It's been a while since we've discussed AMD motherboards at AnandTech—over the next few months, I am hoping to bring them back. To start, we have our first Desktop Llano product on the test bed—the ASRock A75 Extreme6. Unfortunately, what I've been testing is still 'a work in progress'—so there are issues with the BIOS and design still to be decided. For now I'll let you know what I've found, in terms of performance and design. But when the full board comes my way with release information, I'll post a full review. Read more for a sneak peak!

Along with ECS, ASRock invited me to tour their HQ as well.  ECS and ASRock are two distinctly different companies from the inside, compared to what people may think from the outside – there are plenty of comparisons to be made.  For a start, where ECS has a 20 floor building all to itself in the middle of Taipei, ASRock have two floors of a relatively smaller building on the outskirts.

Our first look at $190 P67 boards started with ASUS and Gigabyte. Within hours of posting the review, I was commandeered by several other companies to look at their $190 motherboards. This is still one of the best selling P67 price points, even with Z68 around the corner. Here, we look at the MSI P67A-GD65, the ASRock P67 Extreme6 and the ECS P67H2-A2, and come up with some interesting results. Read on…

ASRock has yet another Mini PC in its lineup, this one makes use of an Atom dual-core processor and NVIDIA ION Graphics. In this review we will attempt to see if the ION 3D is capable of keeping up with its bigger brothers the Vision 3D and the 100HT-BD in the role of Home Theatre PC.

The launch of the Sandy Bridge platform today brings Intel’s newest socket, the new LGA-1155 platform, into the hands of the consumer. Pre-release information across the internet has heralded this new platform for its per-clock performance, and the reduction in complexity when it comes to overclocking. Through the ASRock P67 Extreme4 motherboard, let us examine some of the new features Sandy Bridge has to offer, and see whether this board is worth the $150 projected price point.

ASRock is one of the companies held in high esteem by everyone here at AnandTech. We have been reviewing their HTPC offerings since they first came out their Ion based HTPC last year. After starting out at the low end, they soon moved up to place mid-range products aimed at the mainstream consumer with the Core 100 series. The Core 100 HT-BD received a very good review from us, and when ASRock informed us about their high-end offering in the Vision 3D, we were quite excited.

When a company is confident enough to send across an engineering sample prior to sending across the production review unit, it is quite clear that they are extremely proud of their product and its features. We have been playing with the Vision 3D for close to a month now (first with the engineering sample, and then with the review unit). Read on to find out more about the Vision 3D and how it performs.

We kick off our long overdue focus on AMD with an in-depth review of ASRock's 890FX Deluxe 4. Landing with an MSRP of $180, the Deluxe 4 slots in between the very best 890GX motherboards and the enthusiast 890FX based offerings. Have ASRock done enough to draw our attention away from the cheaper 890GX based ASUS M4A89GTD Pro/USB3 (circa $150)? It's a close call; the M4A89GTD Pro is the better clocker, while the Deluxe 4 proves to be the more versatile workhorse...

Anandtech has evaluated many systems in search of the utopian HTPC. However, every one of them has ended up with some issue or the other. When ASRock offered to send us their flagship HTPC introduced at the 2010 CeBIT show, we jumped at the opportunity to evaluate it and determine whether it was the HTPC of our dreams.
 

Instead of going with a second generation ION chipset that many had expected them to (after the ION 330-HT from last year), they sprang a surprise by opting for an Arrandale based platform. Having realized that the Atom in the nettop was the main reason for enthusiasts to avoid using them as full-fledged HTPCs, they have corrected their approach now. We had earlier mentioned that Clarkdale / Arrandale was quite up to the task as a HTPC platform. In the last few months, we have seen the introduction of many H55 / H57 based mini-ITX motherboards supporting the Clarkdales. The strong demand for such motherboards indicates that there is a definite market for pre-built HTPCs based on the Clarkdales and Arrandales in that form factor. The Core 100 series from ASRock seems to fit that bill.

How does ASRock's flagship product fare? Is it the destination in our search for the utopian HTPC? Read on for Anandtech's review of the ASRock Core 100HT-BD.

Today, we take a look at an X58 motherboard from ASRock, the Extreme3.  The Extreme3 is the next iteration up from the ASRock X58 Extreme, with the notable additions being USB3 and SATA 6Gb/s functionality. The good news is that ASRock have managed to provide the extra features whilst retaining a sub $200 price point, making it a difficult board to ignore...