T-Mobile Announces Test Drive, A Free Trial for a Weekby Joshua Ho on June 18, 2014 9:15 PM EST
Today, T-Mobile announced that they have already rolled out wideband LTE to 16 markets and VoLTE to 15 markets, with 100 million people currently covered by the 15 VoLTE markets and plans to expand this coverage nationwide by the end of the year. However, the real news this is their Test Drive program. This means that people can sign up to get an iPhone 5s with unlimited voice, text, and data. This trial period will last a week, with no money down or obligation to stay with T-Mobile once the week is over. In short, it’s possible to try T-Mobile with no strings attached for a week now. The real reason for this is to avoid buyer's rermorse, with the hope of also attracting more customers to T-Mobile by reducing the inherent risk currently present in the contract system when one switches from one carrier to another. CEO John Legere stated during the presentation that the remorse rate for those purchasing service from a wireless operator is worse than those that purchase a used car. According to T-Mobile, 46% experience regret over their choice of network operator, which is one of the main reasons for this program.
The program starts on June 23rd and the website to sign up for this program is www.t-mobile.com/testdrive/.