Microsoft's Mobile World Congress 2014 Event Live Blogby Brian Klug & Ian Cutress on February 23, 2014 6:49 AM EST
08:12AM EST - And we are done :) Thanks for reading!
08:02AM EST - A: It depends on our partners as to where the Windows Phone fits in the ecosystem. We want to help OEMs in picking the parts that hit their price points, especially in the fast growing markets.
08:01AM EST - Q: In Africa a $50 android phone has been released from a reference design. Do you have a target like this?
08:00AM EST - A: The update mentioned will be available for Windows RT and Windows 8.1
08:00AM EST - Q: What is the status of Windows RT?
07:59AM EST - A: We aim to work with developers to reduce their hardware development costs. Of course we like to aim to make them all Windows Phones, but partners will announce phones when they are ready. We are building that ecosystem for Windows Phone.
07:58AM EST - Q: Do you expect many OEMs to offer the same hardware offering both Android versions and Windows Phone?
07:56AM EST - A: We work well with multiple OEMS who have multiple platforms and we look forward to an increasing relationship with Nokia in the future
07:56AM EST - Q: What if Nokia made an Android Phone?
07:55AM EST - Answer from Joe (paraphrased): Our common experience on multiple platforms should help users decided that there is a common interface and user experience across many devices: tablets, smartphones, PCs and consoles. While user investment in apps and a device is important, the Windows ecosystem is designed to tackle all segments and is always improving, such that an update at one end of the system can filter down to everything else.
07:54AM EST - Question from Ian: A lot of individuals are invested into the iPhone and Android ecosystems including money in apps and so forth. What are Microsoft doing to draw people over?
07:50AM EST - "Enabling more partners to build Windows Phone via the QRD"
07:50AM EST - "Windows 8.1 Spring Update, Facebook Messenger on Windows Phone, expanding hardware range for both tablet and phone"
07:49AM EST - Summary then Q&A
07:48AM EST - "One experience across all the devices in our lives"
07:48AM EST - Windows Phone in many devices - including in-car entertainment
07:47AM EST - These companies represent 56% of the world smartphone shipments
07:46AM EST - Also Foxconn
07:46AM EST - Scaling to Lenovo, ZTE, Xolo, Karbonn, LG
07:46AM EST - Windows Phone on HTC, Nokia, Samsung and Huawei
07:45AM EST - Lot of talk about the Qualcomm Reference Design
07:45AM EST - Enabling local partners to build economies on Windows Phone as well as services and app monetisation
07:44AM EST - "Emergence of white-label phones"
07:44AM EST - New operators - partnering with devices as well as local brands
07:42AM EST - ODMs, OEMs or even retailers
07:42AM EST - New Windows Hardware Partner Portal, to help build Windows Phones
07:42AM EST - Leverageing the Qualcomm Reference Design Programme
07:41AM EST - MS has an offer: any OEM can easily build Windows Phones on Qualcomm reference designs
07:40AM EST - On stage is now Nick Parker, Corporate VP Worldwide OEM
07:39AM EST - Reference platform, up to OEMs to do their own design
07:39AM EST - Qualcomm 8x26 part
07:39AM EST - Home AT&T SIM and local SIM being used
07:39AM EST - It's a dual SIM
07:39AM EST - Joe is using a Qualcomm reference device
07:38AM EST - Dual Phone Live Tiles
07:38AM EST - Dual-SIM coming to Windows Phone
07:38AM EST - "Support devices at the low end to drive volume to increase app reach"
07:37AM EST - Process improvements, including simple tools and licencing
07:36AM EST - Communications: add full support for TD-LTE and SGLTE
07:36AM EST - Software will support softkeys, camera button optional
07:35AM EST - High volume focus: 4GB storage/512MB RAM + increase SD card usage to come (apps on SD)
07:34AM EST - Snapdragon 200/400/400LTE support
07:34AM EST - Supporting new hardware
07:33AM EST - More info about the update now
07:33AM EST - Enterprise features will be part of the next Windows 8 update in the Spring
07:32AM EST - Checking boxes for enterprise features, such as S/MIME and VPN
07:32AM EST - Enterprise is also a focus
07:31AM EST - "More apps coming from partners over the next few weeks"
07:31AM EST - FB Messenger coming to Windows Phone
07:31AM EST - 440% increase in monthly paid app revenue since launch
07:30AM EST - App numbers: 12 million store transactions per day
07:29AM EST - Windows Phone gets more updates the better it sells - looping ecosystem where sales encourage development (apps/OS) which encourages sales
07:27AM EST - Nokia Lumia 520 was the 3rd best selling smartphone in the UK for December
07:26AM EST - Nokia Lumia 520 does well in cost sensitive markets
07:26AM EST - USA, +9% YoY. Middle East and Africa, +758% YoY
07:25AM EST - "Western Europe", such as Italy. Grown in the UK over 7 consecutive periods
07:24AM EST - 10%+ market share in 6 markets
07:24AM EST - In 2013, 91% year on year growth for Windows Phone
07:23AM EST - Building a 'vertical' experience
07:23AM EST - Volume helps encourage developers
07:22AM EST - Focus on making Windows Phone personal
07:22AM EST - "Windows phone is always evolving"
07:21AM EST - Nokia phones on screen
07:21AM EST - Windows OS now 3rd most popular smartphone OS
07:20AM EST - here's a video with some facts
07:20AM EST - Now, Windows Phone
07:20AM EST - coming with the Spring update
07:19AM EST - IE8 compatibility mode for IE11
07:18AM EST - Enabling more devices: tuned the system for devices that have 1GB RAM, 16GB storage
07:18AM EST - "Our intent is to continue working with our hardware partners to improve user experience"
07:17AM EST - "We love touch - none of this update will degrade the touch experience"
07:17AM EST - Taskbar will appear by scrolling to the bottom
07:16AM EST - Apologies on the photographs, connection isn't the best. Lots of people uploading a lot of photographs on the main WiFi
07:16AM EST - Easy app launching via the taskbar. Regression a bit to Windows 7?
07:15AM EST - Easy app launching via the taskbar. Regression a bit to Windows 7?
07:14AM EST - Power button coming to front of Windows UI
07:14AM EST - Increased flexibility in hardware requirements for Windows
07:13AM EST - Aim is to produce a better UX for non-touch devices
07:13AM EST - New update in Spring for Windows 8.1
07:12AM EST - Users of touch devices that use Windows 8 tend to give higher UX satisfaction scores
07:11AM EST - Windows 8/8.1 has larger market share than all versions of OSX
07:11AM EST - 4 million app downloads per day from Windows Store
07:10AM EST - 40% of Win 8 devices are touch enabled (in the US)
07:10AM EST - 200 million Windows 8 licences sold
07:09AM EST - Now Windows 8.1 ecosystem
07:08AM EST - "Use the knowledge from one device on another"
07:08AM EST - Microsoft is organising the company to build an ecosystem regarding apps and user experience on any form factor
07:08AM EST - Joe manages the Smartphone/Tablet/Laptop area
07:07AM EST - The design approach is to acknowledge places where there is commonality or device specific focus
07:06AM EST - Another connecting element between devices is the cloud
07:06AM EST - "Many parts of Windows need device specific needs"
07:04AM EST - When updates apply to the kernel, all devices benefit
07:04AM EST - from smartphone through PC and Xbox One
07:04AM EST - All the devices share a common Windows kernel
07:03AM EST - Spectrum of devices for the OS - smartphone through TV/Gaming
07:03AM EST - First, orientation on evolving Windows, then Windows 8.1 and devices, and Windows phone
07:02AM EST - Joe Belfiore on stage, VP Operating Systems
07:02AM EST - Joe Belfiore on stage, VP Operating Systems
07:00AM EST - Ian is on the text, Brian is on the camera.
06:59AM EST - "Programme will start in 5 minutes". Event is pretty much full, many cameras
06:54AM EST - Welcome to our Microsoft Press Event Live Blog! We're all seated and ready to go on the hour.