Final Words

Bringing this review to a close, it’s admittedly not very often that we write a negative video card review, especially for a major SKU launch from NVIDIA or AMD. Both companies have competitive analysis teams to do benchmarking and performance comparisons, and as a result know roughly where they stand long before we get their cards. Consequently they have plenty of time to tweak their cards and/or their pricing (the latter of which is typically announced only a day or two in advance) in order to make a place in the market for their cards. So it’s with a great deal of confusion and a tinge of sadness that we’re seeing AMD miss their mark and their market, and not by a small degree.

To get the positive aspects covered first, with the Radeon R9 290 AMD has completely blown the roof off of the high-end video card market. The 290 is so fast and so cheap that on a pure price/performance basis you won’t find anything quite like it. At $400 AMD is delivering 106% of the $500 GeForce GTX 780’s performance, or 97% of the $550 Radeon R9 290X’s performance. The high-end market has never been for value seekers – the fastest cards have always commanded high premiums – but the 290 completely blows that model apart. On a pure price/performance basis the GTX 780 and even the 290X are rendered completely redundant by the 290, which delivers similar-to-better performance for $100 less if not more.

The problem is that while the 290 is a fantastic card and a fantastic story on a price/performance basis, in chasing that victory AMD has thrown caution into the wind and thrown out any kind of balance between performance and noise. At 57.2dB the 290 is a loud card. A very loud card. An unreasonably loud card. AMD has quite simply prioritized performance over noise, and these high noise levels are the price of doing so.

To get right to the point then, this is one of a handful of cards we’ve ever had to recommend against. The performance for the price is stunning, but we cannot in good faith recommend a card this loud when any other card is going to be significantly quieter. There comes a point where a video card is simply too loud for what it does, and with the 290 AMD has reached it.

Ultimately there will be scenarios where this is acceptable – namely, anything where you don’t have to hear the 290, such as putting it in another room or putting it under water – but on a grand scale those are few and far between. For most buyers who will simply purchase the card and drop it into their computers as-is, this represents an unreasonable level of noise.

As a result for most buyers the competitive landscape in the video card market will remain unchanged, even with today’s launch of the 290. With the reference 290 untenable as a purchase, this leaves the GTX 780 at $500, the 290X at $550, or the GTX 770 and 280X at the $300-$330 range, leaving a large hole in the market in the short term. In the long term it will be up to AMD’s partners to try to salvage the 290 with custom designs, enhanced coolers, and other modifications. The 290 still has quite a bit of potential both as a product and as a competitor in the larger video card marketplace, but that potential is wasted so long as it’s paired with AMD’s reference cooler and the need to run it so loudly.

On a final note, with the launch of the 290 and AMD’s promotional efforts we can’t help but feel that AMD is trying to play both sides of the performance/noise argument by shipping the card a high performance configuration, and using its adjustability to simultaneously justify its noise as something that can be mitigated. This is technically correct (ed: the best kind of correct), but it misses the point that most users are going to install a video card and use it as it's configured out of the box. To that end adjustability is a great feature and we’re happy to see such great efforts made to offer it, but adjustability cannot preclude shipping a more reasonable product in the first place.

Had the 290 shipped in its original 40% fan configuration, it wouldn’t be knocking on the GTX 780’s door any longer, but it would have been in a spot where its balance of price, performance, and noise would have made for an attractive product. Instead AMD has shipped the 290 with the equivalent of uber mode as the default, and in the process has failed to meet the needs of the majority of their customers.

Update

Originally published here.

In this week’s article I flat out avoided recommending the 290 because of its acoustic profile. When faced with the tradeoff of noise vs. performance, AMD clearly chose the latter and ended up with a card that delivers a ridiculous amount of performance for $399 but exceeds our ideas of comfortable noise levels in doing so.

I personally value acoustics very highly and stand by my original position that the reference R9 290 is too loud. When I game I use open back headphones so I can listen for phone calls or the door for shipments, and as a result acoustics do matter to me. In the review I assumed everyone else valued acoustics at least similarly to me, but based on your reaction it looks like I was mistaken. While a good number of AnandTech readers agreed the R9 290 was too loud, an equally important section of the audience felt that the performance delivered was more than enough to offset the loud cooling solution. We want our conclusions to not only be reflective of our own data, but also be useful to all segments of our audience. In the case of the 290 review, I believe we accomplished the former but let some of you down with the latter.

Part of my motivation here is to make sure that we send the right message to AMD that we don’t want louder cards. I believe that message has been received loud and clear from what I understand. It’s very important to me that we don’t send the message to AMD or NVIDIA that it’s ok to engage in a loudness war in the pursuit of performance; we have seen a lot of progress in acoustics and cooler quality since the mid-to-late 2000’s, and we’d hate to see that progress regressed on. A good solution delivers both performance and great user experience, and I do believe it’s important that we argue for both (which is why we include performance, power and noise level data in our reviews).

The Radeon R9 290 does offer a tremendous value, and if you’re a gamer that can isolate yourself from the card’s acoustics (or otherwise don’t care) it’s easily the best buy at $399. If acoustics are important to you, then you’re in a tougher position today. There really isn’t an alternative if you want R9 290 performance at the same price. The best recommendation I have there is to either pony up more cash for a quieter card, accept the noise as is or wait and see what some of the customized partner 290 cards look like once those do arrive. I suspect we’ll have an answer to that problem in the not too distant future as well.

Note that this isn't going to be the last time performance vs. acoustics are going to be a tradeoff. AMD pointed out to us that the 290/290X update is the first time its fan speed has been determined by targeting RPMs vs. PWM manipulation. In the past, it didn't really matter since performance didn't scale all that much with fan speed. Given the current realities of semiconductor design and manufacturing, the 290/290X situation where fan speed significantly impacts performance is going to continue to be the case going forward. We've already made the case to AMD for better reference cooling designs and it sounds like everyone is on the same page there. 

Overclocking
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  • Pierreso - Tuesday, November 05, 2013 - link

    Amazing indeed! $400 for a card up there with Titan often and leaving behind the 780. This is really great! Reply
  • Jimminycricket - Tuesday, November 05, 2013 - link

    Was waiting patiently for 290 reviews all night and read several. What a read this is.

    This here is THE card to get. The value and performance is off the charts. AMD 290 performs better than nvidia Gtx780 in almost every case and you can overclock it for even more coming up towards 290X numbers. The new review AMD drivers made performance through the roof. AMD 290 also is right there with $1000 wallet-buster Titan.

    And $400! Finally we get amazing value and beastly performance at a good pricepoint.I was considering the Gtx780 but with this beast from AMD nvidia needs another $150 pricecut on GTX780 down to $350 otherwise it is $400 AMD 290 in my rig allday. $400 Beast!
    Reply
  • jerkchickens - Tuesday, November 05, 2013 - link

    no doubt, nvidia, time for another price cut GTX780=$350 value now. R9 290 $400 and kicks its butt Reply
  • Samus - Tuesday, November 05, 2013 - link

    I'm surprised AMD isn't selling a first-party solution for this if the cooling benefit is so substantial with GCN 1.1

    Water cooling kit = volume solved.
    Reply
  • holdingitdown - Tuesday, November 05, 2013 - link

    Custom cards will be here in no time. Per reviewers comments elsewhere AMD is waiting for 780ti to release then they drop the custom 290x and 290 cards and crush that card too.

    So much for nvidia trying to charge $699 fir 780ti. Propaply that card will be $599 oi instead.
    Reply
  • crispyitchy - Tuesday, November 05, 2013 - link

    290 is the best card to release on 28nm.

    Wicked fast and priced right $400.

    With these new AMD cards and their aggressive pricing and top tier performance, nvidia's entire lineup is irrelevant until they do some serious price drops.

    290 is indeed a beast!
    Reply
  • crispyitchy - Tuesday, November 05, 2013 - link

    Take a look at this review

    It really paints how amazing the card is.

    http://www.hardocp.com/article/2013/11/04/amd_rade...
    Reply
  • Notmyusualid - Tuesday, November 05, 2013 - link

    440W. Reply
  • designerfx - Tuesday, November 05, 2013 - link

    It's definitely refreshing to know AMD is definitely going for direct competition with Nvidia with the 290. Reply
  • Sabresiberian - Friday, November 08, 2013 - link

    And, water cooling bumps the price up at least $75 for the block, assuming you have an existing pump and radiator that will take the added load.

    It is the only card to get IF you don't care about noise or are willing to spend a significant amount of money to get rid of the noise, don't care about G-sync, don't care about PhysX, and don't care about Shield compatibility. Me, I'd rather spend $500 on a card that doesn't give up those things and doesn't force me to change the cooling solution.
    Reply

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