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With AMD’s existing Never Settle Reloaded bundle set to wind-down this summer, AMD is announcing this morning that they are once again refreshing their popular Never Settle bundle program. The latest iteration of the program, being dubbed Never Settle Forever, is going live today and will immediately be replacing Level Up with Never Settle Reloaded across most products. And like previous iterations of the Never Settle program, Never Settle Forever will be coming with its own set of changes for the program.

The most significant news here, beyond the fact that AMD is renewing Never Settle, is how the redemption program works. With Never Settle Reloaded and previous editions of the bundle, AMD has been bundling offers for specific games with specific products. The most recent edition, for example, would offer Bioshock Infinite, Tomb Raider, and Far Cry 3: Blood Dragon with a Radeon HD 7790, while a Radeon HD 7770 would come with Blood Dragon, but drop the other two titles for Far Cry 3. However with Never Settle Forever, AMD is moving away from a fixed game model to a pick-your-game model that lets buyers redeem games off of a revolving list of several games.

Alongside the pick-your-game model, with Never Settle Forever AMD is moving redemption into 3 “Radeon Rewards” tiers: Bronze, Silver, and Gold, with the tiers tied to video cards of increasing value. Each tier in turn has its own list of games – these lists currently being supersets of each other as you go up in tiers – with buyers getting 1, 2, or 3 games off of each list respectively. Meanwhile this tier system will also serve to slightly simplify AMD’s redemption system, as this will see AMD contracting the number of card/game configurations from 5 to 3 (7990 excluded).

AMD Never Settle Forever: Radeon Rewards Tiers
Card Tier Number of Free Games Cur. Number of Games on Tier
7990 N/A 8 8
7900 Series Gold 3 9
7800 Series Silver 2 8
7790/7770 Bronze 1 7

Next to the pick-your-game model and the use of tiers, the final change in the program is that AMD is now going to allow buyers to “bank” their redemption credit, in anticipation of future titles. As previously mentioned AMD will be using a revolving list of games, so games will be periodically added or dropped as AMD signs up new games, loses old games, or exhausts their key allocations. Buyers in turn may choose to use their redemption coupon now or in the future, with those choosing to bank their coupon betting on being able to redeem those coupons for newer/better games in the future.

However there will be a trio of catches to banking redemption credit that need to be pointed out. First and foremost, AMD will not be announcing new games ahead of time. So whatever games they add in the future – and they have made it clear they will be adding games – are anyone’s guess, as will what tiers get those games (only gold tier is a given). The second catch is that silver and gold tier coupons, good for 2 and 3 games respectively, must have all of their games redeemed all at once; the credits can’t be split. So for example on a gold tier coupon it’s not possible to get Tomb Raider now, and then save just 2 of the credits for future use. It’s all or nothing, as it were. AMD didn’t go into great detail on why they’re handling the program in this manner, but judging from their current game lists it’s a reasonable assumption that they don’t want coupon holders “sniping” the most valuable (read: expensive to AMD) games. Finally, redemption coupons/credits are only valid until the end of 2013, so while buyers can bank their credits they can't bank them for too long, as they'll need to spend them by the end of the year.

With all of that in mind, given AMD’s current game list the banking system is a reasonable compromise considering what games are currently available on each tier. Compared to Never Settle Reloaded, Never Settle Forever is at least initially a weaker bundle; AMD has lost two of their most recent titles, Crysis 3 and Bioshock Infinite. The only 2013 AAA games that remain are Tomb Raider and DMC, the rest of the games being from 2012 or earlier, or in the case of Blood Dragon a budget game from the start. So despite the additional flexibility the pick-your-game model offers, buyers at the highest tier in particular (7900 series/gold) are getting a less valuable bundle at this moment. We can’t guess what titles will be introduced in the future, but banking may not be a bad idea for those looking to get the most bang for their buck.

Finally, Never Settle Forever will for the time being only cover AMD’s single GPU parts, as noted in the product chart above. The Radeon HD 7990 retains its existing 8 game (i.e. everything) bundle, in part a consequence of the fact that the coupons for those cards are bundled in the product box itself rather than added by the retailer, and as such cannot be changed by AMD. This also means that the 7990 will continue to have by far the most lucrative bundle, even after the recent AMD price cuts that saw the 7990 drop to as low as $649 after rebate.

Ultimately from a marketing perspective the fact that AMD is renewing the Never Settle program comes as no great surprise, as the game bundle program has been undeniably popular among Radeon buyers. It has been obvious that AMD was going to continue the program in some form considering all the good will and good press it has earned them, so we're glad to see it renewed. At the same time while the pick-your-game model is not groundbreaking (we’ve seen MSI do it before) this is the first time we’ve seen such a program done at the highest levels, and in AMD’s case it’s a simple yet effective change that will reduce buyer concern over duplicate games. Finally with the Forever iteration of the program running until the end of the year, it will be interesting to see what games AMD adds to the program. There are a number of AAA games from AMD’s typical partners due over the next couple of months, so hopefully in light of the loss of Bioshock and Crysis AMD can land some new anchor titles to further augment the program.

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  • haihuynh - Wednesday, August 14, 2013 - link

    Next to the pick-your-game model and the use of tiers, the final change in the program is that AMD is now going to allow buyers to “bank” their redemption credit, in anticipation of future titles. As previously mentioned AMD will be using a revolving list of games, so games will be periodically added or dropped as AMD signs up new games, loses old games, or exhausts their key allocations. Buyers in turn may choose to use their redemption coupon now or in the future, with those choosing to bank their coupon betting on being able to redeem those coupons for newer/better games in the future.

    However there will be a trio of catches to banking redemption credit that need to be pointed out. First and foremost, AMD will not be announcing new games ahead of time. So whatever games they add in the future – and they have made it clear they will be adding games – are anyone’s guess, as will what tiers get those games (only gold tier is a given). The second catch is that silver and gold tier coupons, good for 2 and 3 games respectively, must have all of their games redeemed all at once; the credits can’t be split. So for example on a gold tier coupon it’s not possible to get Tomb Raider now, and then save just 2 of the credits for future use. It’s all or nothing, as it were. AMD didn’t go into great detail on why they’re handling the program in this manner, but judging from their current game lists it’s a reasonable assumption that they don’t want coupon holders “sniping” the most valuable (read: expensive to AMD) games. Finally, redemption coupons/credits are only valid until the end of 2013, so while buyers can bank their credits they can't bank them for too long, as they'll need to spend them by the end of the year.
    Reply
  • RussianSensation - Wednesday, August 14, 2013 - link

    At least there are now game option choices and 4.5 months to redeem your coupon for future games. It's a win-win for the consumer. Not sure how you managed to spin it into a negative. Before you had to take it or leave it. Now you have a choice of what you want to do with the coupon. Reply
  • Theremings759 - Thursday, August 29, 2013 - link

    upto I looked at the draft that said $5197, I didnt believe ...that...my mom in-law was like they say actually earning money parttime from there labtop.. there friends cousin started doing this for only about 7 months and a short time ago repayed the morgage on their condo and got a gorgeous BMW. view publisher site http://jobs63.com Reply
  • mr_tawan - Wednesday, August 14, 2013 - link

    I think it's not available here in Thailand (just like NSR). Too bad AMD choose not to do as aggressive promotion here. Reply
  • blackoctagon - Wednesday, August 14, 2013 - link

    It's only available in the US for now. Worldwide availability is 'coming soon' - http://sites.amd.com/us/promo/never-settle/Pages/n... Reply
  • mr_tawan - Wednesday, August 14, 2013 - link

    Worldwide would be just for selected countries. Here we got a different, inferior, promotion with shorter duration.

    I've been fooled by the word before I realized that it's for selected countries, after I bought a new 7790.

    AMD is not to be blame though, promotions here usually inferior comparing to US and some other countries.
    Reply
  • Mondozai - Wednesday, August 14, 2013 - link

    You don't buy an AMD card right now unless you're totally not into gaming.
    BF4 will come to the Never Settle bundle this october, with the new product launch, the 9000-series.

    I'd also wager Total War: Rome, GTA V and others will be added to the list.

    This is a lull.
    Reply
  • RussianSensation - Wednesday, August 14, 2013 - link

    Depends. Right now you can snag cards like Sapphire 1Ghz 7970 with 3 free games for $290. Even if HD9970 is 35% faster, it's still far worse value at $550. You say new games will be added to the list, but you can just save all 3 redeemable choices for them by end of December 31, 2013. Getting a 1Ghz 7970 now for sub-$300 and then waiting for 20nm GPUs is actually more preferable because 20nm flagship GPUs will squash 780/9970 like a bug in 12 months from now. Also, this idea that unless you buy the best (780/9970/Titan), you are not into gaming makes no sense. Many people buy mid-range cards and upgrade them very often allowing them to keep up with graphical advancements of future games without having to drop $550+ every GPU upgrade. Reply
  • Sabresiberian - Wednesday, August 14, 2013 - link

    Except AMD is likely to be announcing their new graphics cards very soon, and the prices of the cards you mentioned could well drop further after that. And, new graphics solutions can easily have cards that give more bang for the proverbial buck, so saving money on a last-gen model has to be considered carefully.

    And, there's this whole "Performance/dollar" thing. The whole "this card has a better performance/dollar" concept grates on me. I mean, you either have a need for more performance in your build or you don't, and if buying a card with a better performance/dollar statistic won't meet your standards then it is a waste of your money and so the actual perf/$ is "fails to meet needs". The same goes the other way - if you are happy with 15fps in games and have a 1600x900 monitor you are likely wasting money by buying a 7970, so its effective perf/$ goes way up in that regard as well, because you are paying for capabilities that you'll never need.

    Perf/$ just isn't the simple statistic that review sites tend to lead people to believe. As in everything, your usage should guide your purchasing decisions so that you don't waste your money either way.
    Reply
  • Flunk - Wednesday, August 14, 2013 - link

    Historically the prices of out cards fall before the new generation is available and retailers attempt to sell off stock before the new cards arrive. If you want a deal on current (soon to be last) gen cards now is when you have to buy.

    Performance/dollar makes sense because they're always releasing new software with higher requirements so it doesn't matter you "don't need" the performance today because there is always something right around the corner.
    Reply

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