As our regular readers are well aware, NVIDIA’s 28nm supply constraints have proven to be a constant thorn in the side of the company. Since Q2 the message in financial statements has been clear: NVIDIA could be selling more GPUs if they had access to more 28nm capacity. As a result of this capacity constraint they have had to prioritize the high-profit mainstream mobile and high-end desktop markets above other consumer markets, leaving holes in their product lineups. In the intervening time they have launched products like the GK104-based GeForce GTX 660 Ti to help bridge that gap, but even that still left a hole between $100 and $300.

Now nearly 6 months after the launch of the first Kepler GPUs – and 9 months after the launch of the first 28nm GPUs – NVIDIA’s situation has finally improved to the point where they can finish filling out the first iteration of the Kepler GPU family. With GK104 at the high-end and GK107 at the low-end, the task of filling out the middle falls to NVIDIA’s latest GPU: GK106.

As given away by the model number, GK106 is designed to fit in between GK104 and GK107. GK106 offers a more modest collection of functional blocks in exchange for a smaller die size and lower power consumption, making it a perfect fit for NVIDIA’s mainstream desktop products. Even so, we have to admit that until a month ago we weren’t quite sure whether there would even be a GK106 since NVIDIA has covered so much of their typical product lineup with GK104 and GK107, leaving open the possibility of using those GPUs to also cover the rest. So the arrival of GK106 comes as a pleasant surprise amidst what for the last 6 months has been a very small GPU family.

GK106’s launch vehicle will be the GeForce GTX 660, the central member of NVIDIA’s mainstream video card lineup. GTX 660 is designed to come in between GTX 660 Ti and GTX 650 (also launching today), bringing Kepler and its improved performance down to the same $230 price range that the GTX 460 launched at nearly two years ago. NVIDIA has had a tremendous amount of success with the GTX 560 and GTX 460 families, so they’re looking to maintain this momentum with the GTX 660.

  GTX 660 Ti GTX 660 GTX 650 GT 640
Stream Processors 1344 960 384 384
Texture Units 112 80 32 32
ROPs 24 24 16 16
Core Clock 915MHz 980MHz 1058MHz 900MHz
Shader Clock N/A N/A N/A N/A
Boost Clock 980MHz 1033MHz N/A N/A
Memory Clock 6.008GHz GDDR5 6.008GHz GDDR5 5GHz GDDR5 1.782GHz DDR3
Memory Bus Width 192-bit 192-bit 128-bit 128-bit
VRAM 2GB 2GB 1GB/2GB 2GB
FP64 1/24 FP32 1/24 FP32 1/24 FP32 1/24 FP32
TDP 150W 140W 64W 65W
GPU GK104 GK106 GK107 GK107
Transistor Count 3.5B 2.54B 1.3B 1.3B
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 28nm TSMC 28nm
Launch Price $299 $229 $109 $99

Diving right into the guts of things, the GeForce GTX 660 will be utilizing a fully enabled GK106 GPU. A fully enabled GK106 in turn is composed of 5 SMXes – arranged in an asymmetric 3 GPC configuration – along with 24 ROPs, 3 64bit memory controllers, and 384KB of L2 cache. Design-wise this basically splits the difference between the 8 SMX + 32 ROP GK104 and the 2 SMX + 16 ROP GK107. This also means that GTX 660 ends up looking a great deal like a GTX 660 Ti with fewer SMXes.

Meanwhile the reduction in functional units has had the expected impact on die size and transistor count, with GK106 packing 2.54B transistors into 214mm2. This also means that GK106 is only 2mm2 larger than AMD’s Pitcairn GPU, which sets up a very obvious product showdown.

In breaking down GK106, it’s interesting to note that this is the first time since 2008’s G9x family of GPUs that NVIDIA’s consumer GPU has had this level of consistency. The 200 series was split between 3 different architectures (G9x, GT200, and GT21x), and the 400/500 series was split between Big Fermi (GF1x0) and Little Fermi (GF1x4/1x6/1x8). The 600 series on the other hand is architecturally consistent from top to bottom in all respects, which is why NVIDIA’s split of the GTX 660 series between GK104 and GK106 makes no practical difference. As a result GK104, GK106, and GK107 all offer the same Kepler family features – such as the NVENC hardware H.264 encoder, VP5 video decoder, FastHDMI support, TXAA anti-aliasing, and PCIe 3.0 connectivity – with only the number of functional units differing.

As GK106’s launch vehicle, GTX 660 will be the highest performing implementation of GK106 that we expect to see. NVIDIA is setting the reference clocks for the GTX 660 at 980MHz for the core and 6GHz for the memory, the second to only the GTX 680 in core clockspeed and still the same common 6GHz memory clockspeed we’ve seen across all of NVIDIA’s GDDR5 desktop Kepler parts this far. Compared to GTX 660 Ti this means that on paper GTX 660 has around 76% of the shading and texturing performance of the GTX 660 Ti, 80% of the rasterization performance, 100% of the memory bandwidth, and a full 107% of the ROP performance.

These figures mean that the performance of the GTX 660 relative to the GTX 660 Ti is going to be heavily dependent on shading and rasterization. Shader-heavy games will suffer the most while memory bandwidth-bound and ROP-bound games are likely to perform very similarly between the two video cards. Interestingly enough this is effectively opposite the difference between the GTX 670 and GTX 660 Ti, where the differences between the two of those cards were all in memory bandwidth and ROPs. So in scenarios where GTX 660 Ti’s configuration exacerbated GK104’s memory bandwidth limitations GTX 660 should emerge relatively unscathed.

On the power front, GTX 660 has power target of 115W with a TDP of 140W. Once again drawing a GTX 660 Ti comparison, this puts the TDP of the GTX 660 at only 10W lower than its larger sibling, but the power target is a full 19W lower. In practice power consumption on the GTX 600 series has been much more closely tracking the power target than it has the TDP, so as we’ll see the GTX 660 is often pulling 20W+ less than the GTX 660 Ti. This lower level of power consumption also means that the GTX 660 is the first GTX 600 product to only require 1 supplementary PCIe power connection.

Moving on, for today’s launch NVIDIA is once again going all virtual, with partners being left to their own designs. However given that this is the first GK106 part and that partners have had relatively little time with the GPU, in practice partners are using NVIDIA’s PCB designs with their own coolers – many of which have been lifted from their GTX 660 Ti designs – meaning that all of the cards being launched today are merely semi-custom as opposed to some fully custom designs like we saw with the GTX 660 Ti. This means that though there’s going to be a wide range designs with respect to cooling, all of today’s launch cards will be extremely consistent with regard to clockspeeds and power delivery.

Like the GTX 660 Ti launch, partners have the option of going with either 2GB or 3GB of RAM, with the former once more taking advantage of NVIDIA’s asymmetrical memory controller functionality. For partners that do offer cards in both memory capacities we’re expecting most partners to charge $30-$40 more for the extra 1GB of RAM.

NVIDIA has set the MSRP on the GTX 660 at $229, which NVIDIA’s partners will be adhering to almost to a fault. Of the 3 cards we’re looking at in our upcoming companion GTX 660 launch roundup article, every last card is going for $229 despite the fact that every last card is also factory overclocked. Because NVIDIA does not provide an exhaustive list of cards and prices it’s not possible to say for sure just what the retail market will look like ahead of time, but at this point it looks like most $229 cards will be shipping with some kind of factory overclock. This is very similar to how the GTX 560 launch played out, though if it parallels the GTX 560 launch close enough then reference-clocked cards will still be plentiful in time.

At $229 the GTX 660 is going to be coming in just under AMD’s Radeon HD 7870. AMD’s official MSRP on the 7870 is $249, but at this point in time the 7870 is commonly available for $10 cheaper at $239 after rebate. Meanwhile the 2GB 7850 will be boxing in the GTX 660 in from the other side, with the 7850 regularly found at $199. Like we saw with the GTX 660 Ti launch, these prices are no mistake by AMD, with AMD once again having preemptively cut prices so that NVIDIA doesn’t undercut them at launch. It’s also worth noting that NVIDIA will not be extending their Borderlands 2 promotion to the GTX 660, so this is $229 without any bundled games, whereas AMD’s Sleeping Dogs promotion is still active for the 7870.

Finally, along with the GTX 660 the GK107-based GTX 650 is also launching today at $109. For the full details of that launch please see our GTX 650 companion article. Supplies of both cards are expected to be plentiful.

Summer 2012 GPU Pricing Comparison
AMD Price NVIDIA
Radeon HD 7950 $329  
  $299 GeForce GTX 660 Ti
Radeon HD 7870 $239  
  $229 GeForce GTX 660
Radeon HD 7850 $199  
Radeon HD 7770 $109 GeForce GTX 650
Radeon HD 7750 $99 GeForce GT 640

 

Meet The GeForce GTX 660
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  • TemjinGold - Thursday, September 13, 2012 - link

    "For today’s launch we were able to get a reference clocked card, but in order to do so we had to agree not to show the card or name the partner who supplied the card."

    "Breaking open a GTX 660 (specifically, our EVGA 660 SC using the NV reference PCB),"

    So... didn't you just break your promise as soon as you made it AND show a pic of the card right underneath?
    Reply
  • Sufo - Thursday, September 13, 2012 - link

    Haha, shhhh! Reply
  • Homeles - Thursday, September 13, 2012 - link

    Reading comprehension is such an endangered resource...

    If it's the super clocked edition, it's obviously not a reference clocked card.
    Reply
  • jonup - Thursday, September 13, 2012 - link

    Exactly my thoughts. Reply
  • Ryan Smith - Thursday, September 13, 2012 - link

    Homeles is correct. That's one of the cards from the launch roundup we're publishing later today.. The reference-clocked GTX 660 we tested is not in any way pictured (I'm not quite that daft). Reply
  • knutjb - Saturday, September 15, 2012 - link

    No matter what you try to say it still reads poorly. It should be blatantly obvious about which card was which up front, which the article wasn't. I should have to dig when scanning through.

    Also, your picking it as the better choice over a card that has been out how long, over slight differences... If nvivda really wanted to me to say wow I'll buy it now, the card would have been no more than 199 at launch. 10 bucks under is the best they can do for being late to the party? And you bought the strategy. I have been equally disappointed with AMD when they have done the same thing.
    Reply
  • MrSpadge - Sunday, September 16, 2012 - link

    When reading Anadtech articles it's almost always safe to assume "he actually means what he's saying". Helps a lot with understanding. Reply
  • thomp237 - Sunday, September 23, 2012 - link

    So where is this roundup? We are now 10 days on from your comment and still no signs of a roundup. Reply
  • CeriseCogburn - Friday, October 12, 2012 - link

    I have been wondering where all the eyefinity amd fragglers have gone to, and now I know what has occurred.

    Eyefinity is Dead.

    These Kepler GPU's from nVidia all can do 4 monitors out of the box. Sure you might find a cheap version with 3 ports, whatever - that's the minority.

    So all the amd fanboys have shut their fat traps about eyefinity, since nVidia surpassed them with A+ 4 easy monitors out of the box on all the Kelpers.

    Thank you nVidia dearly for shutting the idiot pieholes of the amd fanboys.

    It took me this long to comment on this matter because nVidia fanboys don't all go yelling in unison sheep fashion about stuff like the little angry losing amd fans do.

    I have also noticed all the reviewers who are so used to being amd fan rave boys themselves almost never bring up multimonitor and abhor pointing out nVidia does 4 while amd only does 3 except in very expensive special cases.

    Yeah that's notable too. As soon as amd got utterly and totally crushed, it was no longer a central topic and central theme for all the review sites like this place.

    That 2 week Island vacation every year amd puts hundreds of these reporters on must be absolutely wonderful.
    I do hope they are treated very well and have a great time.
    Reply
  • EchoOne - Wednesday, November 21, 2012 - link

    LOL dude,the 660ti vs the 7950 in eyefinity would get destroyed.I know this because my friend has a comp build with a phenom 965be 4.2ghz and 660ti with 16gb of ram (i built this for him) and i have a fx 6100 4.7ghz,16gb ram and a 7950 i run a triple monitor setup

    https://www.youtube.com/watch?v=ZRXGveviruw&fe...

    And his 660ti DIED trying to play the games at that res and at the same settings as i do.He had to take down his graphics settings from say gta4 from max settings down to about medium and high (i run very high)

    So yeah sure it can run a couple monitors out of the box but same with eyefinity.And trust me their nvidia surround is not as polished as eyefinity..But they get props for trying.
    Reply

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