Siri

Apple can credit much of its success to not only delivering good hardware, but using the hardware to develop new software experiences. With the 4S and iOS 5, most of the software experiences are available on older hardware - the sole exception being Siri.

The expectation that Apple will always deliver more than just a hardware upgrade is likely what made Siri a 4S exclusive (that and controlling the rollout as to not overly burden Apple's servers). The work carried out on the phone itself is minimal compared to what’s done server-side. A quick look at CPU utilization while running a simple Siri query (how many meters are in a mile) reveals the most stressful part of the process is animating the results on the screen. The display process is multithreaded but even then peak usage rarely steps above a single CPU core, in other words - this could have been done on the 4.

Siri is the logical next step from after the existing voice engine on the iPhone 4, which I doubt many people used on a day to day basis. Functionality was limited to a small laundry list of operations, and if you wandered outside the confines of those voice commands, you were left out of luck. I can count the number of times I did anything with the iPhone 4 voice commands on one hand.

Siri originally started as a standalone application, where it initially impressed with the ability to take a conversational approach to voice commands. Apple quickly acquired Siri, built it into iOS 5, and enabled the feature on just the iPhone 4S. At present, the feature only works for English (US, UK, Australia), French, and German, though in 2012 the language engine will also be compatible with Japanese, Chinese, Korean, Italian, and Spanish.

 

Hold the phone up to your head when not in a call, or long press the home button (which was the previous voice command action) and you’ll get Siri’s purple microphone and a circle button. If you’re familiar with Android’s voice dialogs, this visualization is pretty similar, though the functionality is very different.

Siri also works with bluetooth headsets and normal headsets, including the Apple-supplied button plus microphone earbuds. Normally Siri doesn’t read text messages or emails, but if you have a headset, it then reads everything back to you and becomes a much more powerful hands-free tool. Hold down the action button on a bluetooth earpiece or on the Apple earbud cable, and it will toggle Siri mode the same as holding the home button down. Bluetooth functionality works pretty well, though there’s added latency each time the earpiece audio link is established and torn down that can be unnerving.

Siri leverages Yelp for businesses/restaurants and Wolfram Alpha for any queries that require computation. It is interesting to think of Siri as Apple’s foray into search. Siri isn’t designed to monetize search, but any queries run through Siri definitely don’t line Google’s pockets. Given how much Google depends on search for its revenues and the growth of its businesses, Siri may be viewed as a competitive threat. Perhaps that’s why we don’t see Siri using Google for search?

There are two components to every Siri interaction: your query, and the results it returns. Where Siri is truly impressive is in its ability to understand your queries. You can ask it to tell you the closest Italian restaurants, or just utter the phrase “I want cake” and get a list of options in the area. For the former, Siri just looks for restaurants classified as Italian, for the latter it looks for restaurants whose Yelp reviews mention the word cake. Siri’s ability to dissect and handle the query is impressive, unfortunately its usefulness is gated by how active Yelp users are in your area. Yelp use in Raleigh is disappointing overall, which in turn hurts Siri’s ability to recommend what I’m looking for.

  

When it works, it works very well. There happen to be a lot of burger options where I live and simply asking Siri “what’s the best burger joint” returned a fairly accurate ranking of my options. The same goes for pizza, but my cake query didn’t really give me useful results either in Raleigh or Durham. Siri is only as smart as the databases that it relies on, and unfortunately simply looking for reviews that mention cake isn’t the best way to direct you to sugary goodness. 

  

The computation aspect of Siri is pretty useful. You can ask Siri simple conversion questions like “how many quarts are in a gallon” or something more complex like “how much is a 15% tip for $247 for five people”. In the case of the latter you’ll get the total tip amount, the per-person share as well as other tip amounts (e.g. 10%, 20%). Take it one step further and ask Siri to tell you when it’s customary to tip and you quickly run into a wall. In this case it’s not the data but Siri’s awareness of the question that’s limiting you.

  

Given how frequently I’m in meetings, one of the most useful aspects of Siri to me personally is its ability to schedule meetings. I can tell Siri to schedule a meeting with AMD at 2PM Pacific and it’ll offer to create the appointment in my calendar for me. If there’s a conflict, Siri offers resolution options. Combine that with seamless calendar syncing via iCloud and you’ve got a pretty powerful tool. Siri also handles US time zones very well. As you may have gathered from the line above, I can tell Siri to schedule a meeting in a different time zone without having to do the conversion myself. The time zone support breaks down once you go beyond the US unfortunately. 

Siri is similarly great for reminders. Using iOS 5’s location based triggers and by simply giving Siri some information ahead of time (e.g. telling it where home and work are in your address book), you can have Siri remind you to buy milk when you leave work or buy a cat when you leave home. 

Siri’s voice recognition engine works pretty well out of the box, but also learns individual voice characteristics and dialects on a larger scale. This individually trained language data can optionally be reset as well by just toggling Siri off and back on. I trained Siri for about a week, reset the data, and went through a few commands - it’s obvious that it does tailor a voice profile after a while.

Gallery: Siri Examples

Siri is surprisingly good at following along in conversations, but ultimately it’s still limited to a certain set of tasks, though the list is pretty big. Things like emailing a contact, sending text messages, responding to messages, setting alarms, reminders, and appointments, playing music (based on artist, album, or title), looking basic things up, and then features that are enabled through ties into Yelp and WolframAlpha. Much of what I ask Siri that isn’t an obvious phone function (text, call, email) ends up being directed into a Yelp search, and the depth of interesting redirects here are impressive - everything from telling Siri you’ve soiled yourself (which sends you clothing stores), that you need drugs (which finds addiction treatment centers) to specific things like wanting a certain genre of food nearby. It’s clear that the team responsible for Siri had a lot of fun, and by now the number of interesting easter eggs have been pretty well documented all over the web.

The A6: What's Next? WiFi, GPS, Audio, Speakerphone
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  • tipoo - Monday, October 31, 2011 - link

    Anyone know if there is a reason this hasn't made it into any Andriod phone yet? Does Google specify compatible GPU's, or is it cost, or development time, etc? Looks like it slaughters even the Mali 400 which is probably the next fastest. Reply
  • zorxd - Monday, October 31, 2011 - link

    The only reason is that no one used it yet. The TI OMAP 4470 will use the 544 which is probably a little faster.
    The SGS2 is using the slower Mali 400, however it was released 6 months ago. Yet it's not that bad, even beating the 4S in Glbenchmark pro.
    Reply
  • zorxd - Monday, October 31, 2011 - link

    I meant no SoC vendor is using it. Reply
  • djboxbaba - Monday, October 31, 2011 - link

    The numbers were incorrect and have been updated, the 4S is ~2x faster than the GS2 on the GLBenchmark Pro. Reply
  • freezer - Thursday, November 03, 2011 - link

    But not when running at phone's native resolution. Thats what people will use while running games on their phone.

    iPhone 4S has much more pixels for GPU to draw while having much smaller screen. Not very optimal for gaming right?

    http://glbenchmark.com/result.jsp?benchmark=glpro2...
    Reply
  • djboxbaba - Thursday, November 03, 2011 - link

    Correct, but we're comparing the GPU's by standardizing the resolution. Of course in the native resolution this will change. Reply
  • thunng8 - Monday, October 31, 2011 - link

    I don't see any GL benchmark that the Mail 400 beats the 4S??? Reply
  • freezer - Thursday, November 03, 2011 - link

    That's because Anandtech review shows only the 720p offscreen results.

    This gives very different numbers compared to running GL Benchmark Pro in phone's native resolution.

    iPhone 4S has about 60% more pixels than Galaxy S2, and so its GPU has to draw much more pixels in every frame.

    Go to glbenchmark.com and dig database yourself.
    Reply
  • Ryan Smith - Monday, October 31, 2011 - link

    The 544 should be identical to the 543 at the same clock and core configuration. It's effectively a 543 variant with full D3D feature level 9_3 support. The primary purpose of the 544 will be to build Windows devices, whereas for non-Windows devices the 543 would suffice. We don't have access to PowerVR's pricing, but it likely costs more due to the need to license additional technologies (e.g. DXTC) to achieve full 9_3 support. Reply
  • Penti - Tuesday, November 01, 2011 - link

    Who will use it to support Windows Phone though? Qualcomm uses their own AMD/ATi based Adreno GPU. I guess it will be TI's attempt off getting Microsoft to support Windows Phone on their SoC in order to supply say partners of theirs like Nokia. Or might just be a later purchase/contract date for the other SoC vendors. Getting the IP-blocks later, but many did opt for the Mali-400 so why wouldn't they opt for the successor too? It seems to have worked out good. Samsung is just one of the vendors that usually did use PowerVR. I guess ST-E will use it in order to support Windows Phone on Nova A9540 SoC too. While Android vendors might opt for the older A9500 still.

    Interesting to see how Nvidia do lag in this field though.
    Reply

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