GameStop Apologizes for Deus Ex Controversy, Offers $50 Gift Cardsby Craig Getting on August 26, 2011 5:49 PM EST
GameStop is attempting to make up for the Deus Ex: Human Revolution debacle by offering a $50 gift card and a “Buy 2 Get 1 Free Pre-owned Purchase” to those who bought boxed copies of the PC version in-store.
By first removing free game vouchers from boxed PC copies of Deus Ex and then removing the game from its shelves altogether, GameStop garnered a lot of negative press this week. Today, the retailer apologized – sort of.
GameStop CEO Paul Raines extended an olive branch to disgruntled customers via email:
“We regret the events surrounding this title’s release and that our customers were put in the middle of this issue between GameStop and Square Enix, the publisher of this game. And for this we are truly sorry.
For your inconvenience, we would like to offer you a free $50 GameStop gift card and a Buy 2 Get 1 Free pre-owned purchase. We want to earn back your trust and confidence in the GameStop experience. Please bring in this email and your store receipt or order confirmation from GameStop.com and present it to a Game Advisor.”
By focusing its mea culpa on the customer, GameStop avoids having to address its stance on Square Enix’s promotional deal with OnLive. GameStop's apology is a win for whoever bought Deus Ex on PC from a GameStop. For everyone else (that includes publishers), it’s simply evidence that GameStop’s only sorry it got caught.