In the world of motherboards and manufacturer competition, the idea is to beat your competitor. To develop the product, with more features, more fancy gadgets, and perform better than your competitor at every price point. Today, we pit arguably the two most popular motherboard vendors at a price point that will see a significant number of sales from consumers and enthusiasts alike – the ASUS P8P67 Pro and the Gigabyte P67A-UD4, which were both released during the Sandy Bridge week for $190. Forget all the marketing fluff; this is a showdown!

When a new platform is released, a myriad of motherboards hit the shelves at the same time. Each vendor will usually come out with a few products, targeting their prospective markets. Big motherboard players, like ASUS and Gigabyte, will release motherboards ranging from the cheap low end, to that high-end halo product. They will bombard you with data, ideas, concepts, and reasons why their high-end products are better than their low end – in terms of numbers, features, or what is in the box. Whether you can really trust what each manufacturer says on the box depends on the interpretations of the benchmarks and analyses by review sites like AnandTech.

At the time of writing, Newegg has 56 Sandy Bridge motherboards available – 22 for H67 and 34 for P67. Of those in the P67 range, you can pick up an Intel motherboard for as little as $115, or an ASUS as expensive as $320. So what makes that expensive motherboard worth almost three times as much as the low-end board? What makes a $200 board better than a $150 board? Features? Warranty? Overclockability? Price? All of these points, while valid, carry different weight with every different consumer.

I reviewed the ASRock P67 Extreme4 at the Sandy Bridge release, and they offered a great product that is available online for $153. Today, we have two boards released at $190 by two of the biggest motherboard manufacturers – the ASUS P8P67 Pro, and the Gigabyte P67A-UD4. Firstly, the question is: if you had $190, which one would you buy? Then secondly, we have to ask: are these boards worth the ~$40 difference to the P67 Extreme4? Luckily, at least in my opinion, after using all three of the boards, the answers to both of these questions were self-evident.

Firstly, let us tackle the ASUS P8P67 Pro.