I get some sort of odd satisfaction when Apple releases a product whose fundamental improvement is a new CPU. It happened when Apple first announced the MacBook Air, and it happened once more with the new iPhone 3GS:


From Left to Right: iPhone 3GS, iPhone 3G, iPhone

From a distance you can’t tell it apart from the iPhone 3G, which itself was arguably a step back in design from the original aluminum iPhone. But Apple products only sell because they look pretty right? How on earth would Apple ever justify selling an iPhone 3GS whose fundamental improvement is inside its pretty plastic?

To make matters worse, Apple has trained its users to expect significant changes in styling and UI on a regular basis. Just look at the progression of Mac OS X over the past several years. However, even with the latest iPhone OS release and significant technological pressure from Palm, the UI remains unchanged.

Competing against Microsoft and the other smartphone makers was pretty easy. Just do what they did, only better. But here we have the latest iPhone and it’s already behind the Palm Pre in a number of key features. Uhoh.

Yes, the S stands for Speed with the new iPhone 3GS but is that enough to keep this train rolling? We needed speed last year with the iPhone 3G, and all we got was a faster modem and lower battery life. Now we need multitasking support and we finally get a faster processor. Apple seems to be one step behind in the needs department, which is the perfect recipe for a company like Palm to step in and surprise.

Stepping away from the broader picture for a moment, Apple heads and haters alike can both appreciate the technology behind the 3GS, because the transition itself echoes what we’ve seen happen in the PC industry over the past two decades.

In my first iPhone 3GS article I compared the CPU upgrade to what we saw going from the 486 to Intel’s Pentium processor in the mid 1990s. Perhaps we need a quick refresher in CPU architecture? I’ll see if I can keep this succinct.

A Crash Course in CPU Architecture
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  • lightzout - Saturday, July 11, 2009 - link

    My wife actually offered to give me her 3g if she got the the 3gs but I didnt think it was worth it. She asked me this morning how it was better and I didnt know (didnt admit it of course)

    Now I want her 3G "free" and she really does need the 3gs since since is always multitasking/social/mail..me, including aim.

    I thought the 3gs would have some radical new gps stuff but the compass is not impressive. Nothing to get me geeked on to the tune of $200. For my purposes having the older iphone would make travel and remodeling job estimating easier over my tattered razr.

    My media mogul mamacita however needs that sleek new 3gs like yesterday as every gripe she has about the 3g phone seems to have been addressed somehow.

    Great write-up!

    Only regret is when I saw the new screen and sleek size of the 3gs at the apple store a couple days ago it does screem "arent I beautiful?" but that is what apple does so well right?
    Reply
  • MrBowmore - Saturday, July 11, 2009 - link

    Give the magic, or hero another chance!
    Your numbers for those phones are whacked, its faster than the 3G at alot of things. Try to kill all the backgroundapps. (yes, it multitasks)
    Reply
  • RadnorHarkonnen - Friday, July 10, 2009 - link

    Very good analisys.

    I was just surprised ARM CPUs still made on 90nm and 65nm. With the performance and power saving 55nm and 45 nm processes i would imagine they would jump the bandwagon fast.
    Reply
  • nubie - Thursday, July 09, 2009 - link

    Some people can't drop $600 in a lump or $2600 over 3 years on something as stupid as a cellphone. No matter what it can do.

    Besides the fact that Apple is killing all support for proper hardware acceleration and access to OpenGL 2.0, whatever.

    Can we get more Android and G1 coverage? Please?
    Reply
  • psonice - Friday, July 10, 2009 - link

    Like the guy above said, you buy a phone, you either pay a lot upfront, or you get it with a contract. Either way you'll still need to pay a ton of money each month to for your voice and data. You could get a cheap phone that only makes calls and costs almost nothing, but that's not the same is it?

    And what's this about apple not supporting hardware acceleration / opengl es 2.0??? Almost everything in the gui is hardware accelerated. And there's very good opengl es 1.1/2.0 support in the sdk, hence the ton of hardware accelerated games. There may not be much supporting es2.0 yet, but that's because the first 2.0 capable device has only just been released.
    Reply
  • DLeRium - Friday, July 10, 2009 - link

    You know what? The cost is:

    $199 up front
    $70 / year * 24 months
    = $1680 + $199

    But let's face it, most of you already have cell phones. A quick look at a WinMo phone like the HTC Touch Pro is $70 / month too at minimum ($39.99 voice + $30 data. Same with a Blackberry.

    SO WHY THE HELL ARE YOU COMPLAINING?

    So if $1880 is too much for you, don't get a cell phone period.

    Stop complaining. The iPhone is actually pretty damn cheap. You're locked in a contract, but even if you had another phone WHY WOULD YOU GO DATALESS?
    Reply
  • araczynski - Thursday, July 09, 2009 - link

    i'll care about the iphone/ipod when they start sporting VGA screens. if my digital camera can have a 3" 640x480 display, so should these overpriced toys. Reply
  • psonice - Friday, July 10, 2009 - link

    Higher res screens look pretty, but 640x480 needs 2x more power to fill than 480x320. The screen is more than acceptable already, so I'd take faster running apps/games and longer battery life over more pixels any day. Reply
  • Kougar - Thursday, July 09, 2009 - link

    Thanks for the informative crash course in CPU instructions, that filled in some gaps I didn't understand. It's nice to now understand how some aspects of the design fit into or affect the rest of the design.

    Unfortunately, you've only drummed up the excitement factor for Intel's Sandy Bridge... from some general info that's been around and based on what you've given it sound like the potential is very much there for some very significant performance jumps. So much for Gulftown's allure!
    Reply
  • christinme7890 - Thursday, July 09, 2009 - link

    I love the attention to detail when describing the CPUs and the graphics processor and stuff. Very cool. I hate that other people are dissing the iphone hardware. If you don't like Macs rules get a pre. Plain and simple. I for one support these people that want to sell their apps for a good price and are trying to make it big in the dev world. Kudos and I will buy your apps.

    I will be honest, I am sick of the multitasking argument. You do hit on a point that needs to be addressed imho by Apple and that is that there is no good app for chatting. I really think that Apple needs to include their own IM App that stays on in the background (if you want it to) and collects all your SMS, MMS, IM, facebook, Twitter, etc messages. This would be great. While it would be great I recognize that this would totally sap the power on the iphone. If you had all this info push to your phone, the servers would be constantly sending you messages every second. As for multitasking, I don't really care to have it. There are areas where I wish I had it but it is not necessary. Not to mention that the palm pre has a horrible battery life...plain horrible. I hear people talk like they need 3 backup batteries just to get through the day.

    I have noticed myself that the compass is a little sketchy. There was a time on 07/04 that a friend and I were lost in the city walking around and we used my maps app to find where we are and I tried to get the compass to work to make reading the map easy and it wouldn't work. The map wouldn't rotate and it was frustrating. Oh well.

    Your review of the camera was spot on. It will never replace my uber camera but when I am out and about doing whatever it does great for quick and easy pics. And the movie functions are awesome as well. Now if only you could cut out middle pieces of a movie. Hopefully soon.

    I love the speed of the 3gs. I notice, not tested but notice, a large speed increase and I absolutely love it.

    The one major place the 3GS has over the pre is the App store. No company has been able to implement an app store like Apple. I get all my multimedia from one source (itunes) which is great....Movies, podcasts, video, audio, apps, etc...all in one place is the best thing that apple has done in forever. I will not argue prices or app submission ethics because I truly believe that apple keeps the People as their top priority.

    Great article.
    Reply

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