This year we decided to indulge ourselves by attending the Runco press conference. Runco is known for its ultra high-end (well, ultra high priced) home theater equipment. In the press conference, Runco detailed its recent acquisition by Planar Systems - another specialty display company known for their ruggedized LCDs and consumer LCD monitors. Although Runco did humor us with $5,000 720P projectors, there were a few interesting announcements.
If you think back to our CES 2006 coverage, you'll no doubt recall the flurry of 100"+ Plasma televisions being announced. Well we're pleased to announce that Runco is bringing the 103" plasma to the masses! For the low price of $99,995, you can own this 500lbs beast. You will also need a dedicated 240V circuit in order to power it.

103" of Plasma
We'd also like to note that Pioneer announced its 103" plasma back in 2006 for an MSRP of $69,995. Lets hope Runco can justify their $30K premium.
Runco showed off one of the first products to come of the Planar acquisition; the WP-42HD. This 42" 1080P LCD set is unique in that it is actually waterproof to a certain degree. It can withstand outdoor weather elements including large temperature variations as well as rain. It is not certified, however, to be completely submerged in water. The set will be available in October for an MSRP of $8995.

Oh no, don't supersoak the TV

Wet buns
The final television that Runco showed off was its prototype LCD television which can be viewed in direct sunlight. This is another result of the Planar acquisition and looks promising:

The TV didn't wash out when a bright spotlight was shined directly at it. No pricing or availability information is available yet but expect this set to be quite pricey.