ATI's All-in-Wonder 9200, 9600, and 9600 XT - Wal-Mart dabbles in a bit of ATIby Andrew Ku on May 17, 2004 12:05 PM EST
- Posted in
ATI's All-in-Wonder 9200 - Wal-Mart takes the baitOf course, with the biggest retailer from coast to coast picking up All-in-Wonder cards to sell, this is no small news. And as expected, ATI is making as much out of it as possible. Considering the sheer selling capacity of Wal-Mart, it comes pretty much expected that they choose ATI over NVIDIA and others. After all, the All-in-Wonder line has proved tried and true (granted with some trial and error), but it also means that ATI has the benefit of experience, maturity, and recognition to leverage.
Since Wal-Mart sells products to the value-oriented buyer, it really comes as no shock that the All-in-Wonder 9200 is the only card of the line that they have plans to shelf currently. Plus, the alternative choice to the All-in-Wonder, the true king of multimedia, Windows XP Media Center Edition 2004, is way too expensive, considering the type of products that Wal-Mart traditionally sells in large volumes.
Considering the fact that ATI is going to enjoy the sales push of the Wal-Mart Corporation, they were more than willing to rework the retail box a bit for this special hallmark. Note that ATI has a "window view" in the back side of the package for prospective buys to get an idea of what they are actually getting.
This is as much practical as it is for aesthetics. Going into any Wal-Mart store and walking up and down the aisles, you are bound to come across open boxes, due to curious people wanting to find out what is inside. Computer components are more expensive than your average box of crayons, so this helps Wal-Mart shows customers what they are getting and avoids them sending back "damaged" inventory.
Because it is a more price-target product than ATI's All-in-Wonder 9000 Pro, it utilizes a VGA port instead of a DVI-I. ATI drives the price of the All-in-Wonder 9200 down even further by departing from their tradition of including a version of Remote Wonder with their AIW card. The only things included with the card are the manuals, drivers, software bundle (Pinnacle Studio 8.0 and Matchware Mediator 7.0), video in cable, video out breakout box, and a 50% off coupon for Remote Wonder to be purchased through ATI.