Original Link: http://www.anandtech.com/show/5379/evga-plans-to-enter-the-psu-market-with-the-nex-psu
EVGA Plans to Enter the PSU Market with the NEX PSUby Anand Lal Shimpi on January 11, 2012 2:47 AM EST
While we won't see final hardware for a couple of months, EVGA is teasing its entry into the power supply market with a 1500W sample of its upcoming NEX PSU. The NEX lineup will also include 650W, 750W and 1000W models.
EVGA is being purposefully quiet about the NEX's featureset other than to say that it'll feature an innovative new cable design, "configurable" +12V rails and an easy to use dummy mode for dual-PSU systems.
A number of PC component companies have entered the PSU business as it generally comes with decent margins and it's a good way of building up additional revenue. The question is, how will EVGA differentiate in a crowded market? You could argue that it has a lot of experience with that sort of problem given that its primary business involves selling video cards. There are simply a lot of unknowns at this point.