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ATI's Mobility Radeon 9700 - What's in a name?
ATI's Mobility Radeon 9700  -  What's in a name?
Date: February 3rd, 2004
Topic: Mobile
Manufacturer: ATI
Author: Andrew Ku
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The word is out - ATI has released their newest mobile GPU, code named M11, which is the successor to the Mobility Radeon 9600 family. As we mentioned in our mobile GPU Q1/2004 update, ATI and NVIDIA did not announce their next gen mobile GPUs at the same time. Instead, NVIDIA announced NV36M, dubbed GeForce FX Go5700, back at Comdex. And today, ATI's M11 newly christened Mobility Radeon 9700 officially hits the market. (It isn't based on the R300 core, but we will explain all of that later.)

While gaming/rendering on notebooks has never been up to par with desktop stuff (barring overly large-sized notebooks), the gap between the two has been slowly narrowing, and the sales for desktop replacements have been steadily on the upswing. The high-end mobile graphic solution for notebooks is now basically comparable to the mainstream desktop graphic stuff (of course, the 9600 name helps to get ATI's point across).

After enjoying the success of the M10 GPU, ATI doesn't want to slow down in the mobile segment at all. But they are still very cautious of the moves that they make in tandem to their competitor. While the Mobility Radeon 9600 is shaping up to be a very resilient mobile GPU, ATI still has a lot of work ahead, if they want to maintain the dominant position in the mobile GPU market.

M11 and its successor (we will get to that some other day) are supposed to be just that: the insurance ATI needs to solidify their mobile GPU market position. By all present indicators, the Mobility Radeon 9600 family looks like its going to be around for a while. ATI is positioning the M11 GPU to be the higher end derivative of its mobile graphics family, while the Mobility Radeon 9600 trio will remain in place as mainstream solutions. With that having been said, let's get to the good stuff.

ATI Mobility Radeon 9700 – All the details   Next Page

 
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14 Comments - Last by Platter, 2187 days ago
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No Subject by PrinceGaz, 2198 days ago
I wonder who the other BIG unannounced notebook manufacturer using it is... from a wild guess I'd bet the name begins with 'D' and has four letters :p

Reply
No Subject by Durt, 2198 days ago
What is the price difference between the two (9600 pro and 9700).

Reply
No Subject by Serp86, 2198 days ago
Or maybe begins with s, ends with y, and has 4 letters.

Anyway, the 9700 looks pretty darn good

Reply
No Subject by alexruiz, 2198 days ago
Andrew, did you run 3Dmark 2001SE? Do you have the score as reference?

My guess: Checking the list, you can see that almost ALL the ODMs are included. The manufacturers who make machines for the biggest OEMs are included. 2 missing ones that I noticed are Mitac and Arima, and my guess of the unannounced ODM is ARIMA.... thus, the big OEM announcement will be..... you got the picture :)

W740K8-D? :P

Reply
No Subject by Andrew Ku, 2198 days ago
#2 - From our talks with the OEMs and ODMs, we understand that the pricing between the two chips is basically pocket change for prospective notebooks owners.

Reply
No Subject by yomer, 2198 days ago
Andrew please! Tell me that the big name is not IBM!!

Reply
No Subject by Andrew Ku, 2198 days ago
#6 - Sorry, no hints. You can count all the big guys on a single hand, and so there isn't much point in the old'e guess and check.

Reply
No Subject by Slappi, 2198 days ago
Well if it is BIG I would think the biggest notebook maker is Toshiba and they are all Nvidia now so....... that would be huge.

Do I get a cookie?

Reply
No Subject by CaptainSpectacular, 2197 days ago
ok ATI, what's with the naming scheme. this is absolutely awful! This part has nothing to do with the desktop 9700. I understand the dilema as presented, but what's wrong with 9650? or some other similar variation? the name 9700 is flat out misleading, regardless of how you justify it. This is almost as bad as nvidia calling the NV17 a GeForce4 series card (ok, not nearly that bad, but same idea...)

Reply
No Subject by TrogdorJW, 2197 days ago
#9, it's all marketing. There will be enough people out there that don't know hardware who will just assume the 9700M is the same as the desktop 9700. Too bad for them. The important thing is that the M11 *is* quite a bit faster than the R9600 Mobility Pro, right? Or maybe they should have called the part the Mobility Radeon 9800 SE? ;)

Reply
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