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  • scaramoosh - Saturday, February 09, 2013 - link

    I don't get why they release these, he's done nothing in half a decade and no self respecting person who knows anything about hardware would buy because of a so called Celeb name being put on it. It just acts as a warning sign for me... Reply
  • Tech-Curious - Saturday, February 09, 2013 - link

    I admit that I didn't really know who Fatal1ty was before I read this article, apart from a vague recognition that the silly leet-speak moniker belonged to someone in gaming.

    And I agree with your general point, that such branding on a motherboard is silly.

    But all of that said, if the guy really did win $500,000 in gaming competitions, that's a pretty big deal. Now that he's retired, if companies (or, perhaps, their customers) are dumb enough to give him a comfortable living through lame marketing campaigns like ASRock's, then more power to him.

    Wouldn't touch the motherboard with a ten foot pole, but I can't blame the endorser for accepting the check.

    Nice review.
  • Beenthere - Saturday, February 09, 2013 - link

    The "Fatality" branded mobos are just Asrocks high end models. They are pretty good mobos.

    The issue is the marketing is dumb as are those who buy products based on this type of marketing. Clearly enough Asrock customers voiced their displeasure with the crap marketing of John Boy all over the place as Asrock removed his image from the BIOS and allows people to disable his face on the boot screen too. Owner reviews in any PC hardware forum show a lot of folks unhappy with the marketing - not the mobos.
  • Samus - Saturday, February 09, 2013 - link

    I've owned a few Fatal1ty products and all of them have been really good quality, especially the headsets and mice.

    I don't think the guy will put his name on crap. And I don't think companies making crap want his name on their product, since it isn't cheap to put his name on that product and if it backfires, it'll cost them.
  • Omega215D - Sunday, February 10, 2013 - link

    The Creative gaming mice with his name on it weren't all that great performance-wise and were pretty much crap compared to stuff from Logitech in those days. The sound cards weren't anything special as well but cost much more than it should. Reply
  • hp79 - Sunday, February 10, 2013 - link

    I had a crap fatality branded geforce 8800gs or something, and it was uber crap. I got this as a repalcement when my 7900gs died. My 8800gs had no fan control, so it was running at 100% all the time. Very loud graphics card. I sold it after couple days.

    I really don't see a point branding it with a person maybe because I don't even know or care who this dude is.
  • StevoLincolnite - Sunday, February 10, 2013 - link

    I had a Fatal1ty 990FX board in my old AMD rig, was incredibly solid and overclocked like a champ.

    Unfortunately, I needed more performance and decided to go with a Military themed build so went with the Asus Sabertooth X79 board, which other than slightly noisy motherboard fans is solid too.
  • aguilpa1 - Tuesday, February 12, 2013 - link

    Yea, I still have a Fatal1ty Xfi audio card but I didn't buy because it had his handle on it but because at the time it was the only Xfi model that offered the break out box front panel. Reply
  • JonnyDough - Friday, February 15, 2013 - link

    It tells us that it's a high-end board though. Just as it did for Creative and whoever else. It's like putting Ferrari on a monitor....LOL Reply
  • Flunk - Saturday, February 09, 2013 - link

    I agree. I refuse to buy anything branded with that name on principle. I'm not paying extra just for branding from someone I don't even respect or care about. Hell, I would rather have a Michael Jordan* branded motherboard than a one of these.

    *No, I do not like Basketball.
  • CeriseCogburn - Wednesday, February 13, 2013 - link

    That ignorant "principle" called being a dumb*** cheapskate with an excuse will leave you in the dust half the time, but so what you probably LOVE amd like a fanboy fool like most here.
    LOL - Yes all the whining fools here are freaking fanboys anyway.
    So since you have no clue who the guy is, wether or not you respect him is of no consequence, it's not even an opinion.
    Problem is, you'd likely respect him if you had a clue.
    Go watch some of the hour long vids - he certainly can earn your respect, I suspect it would happen.
    Now back to your crybaby drone whining.
    BTW - you an amd fanboy ? I bet you are. There's some more branding...
  • Concillian - Saturday, February 09, 2013 - link

    "I don't get why they release these, he's done nothing in half a decade and no self respecting person who knows anything about hardware would buy because of a so called Celeb name being put on it. It just acts as a warning sign for me..."

    Well, it works in other markets... how about Michael Jordan endorsed products? He hasn't done anything of note recently... How many other retired competitors endorse products. Carl Lewis and Greg Louganis, long since retired, endorsed products well after retirement. Phelps surely will for years to come.

    If they want to pay the guy to be able to use his name...more power to them and good for him. I'm not paying the bill or buying the products, so why would I care enough to speak out against it?
  • just4U - Sunday, February 10, 2013 - link

    Look at the specs, the visuals.. than decide. the name is pretty much like any other. Asus has their line, Gigabyte.. MSI.. They all brand in one form or another to mark their high end. This is just another one is all. Reply
  • Blibbax - Sunday, February 10, 2013 - link

    Asus aren't paying anyone to use the "RoG" brand. Reply
  • Blibbax - Sunday, February 10, 2013 - link

    Though actually, I'd rather see the end of all those ridiculous brand names - "RoG", "Big Bang", "Classified", "Sniper" - none of them make any sense, and they all significantly cheapen the products they are attached to. The boards people really want are Asus Pro, Gigabyte UD9, Asrock Extreme11, and I think the lack of these stupid gamer brands is a lot of why. Reply
  • lukarak - Monday, February 11, 2013 - link

    Sure they are. They are paying to market the RoG brand, thus increasing the price of the motherboards and other things. For example sponsoring tournaments. It's every bit the same as paying Wendel an amount for each product sold, if that's the licensing method they agreed upon. Reply
  • CharonPDX - Monday, February 11, 2013 - link

    There's a reason he has changed manufacturers every couple years - and I doubt it's because each new one is offering him MORE money....... Reply
  • CeriseCogburn - Wednesday, February 13, 2013 - link

    Yet the prior review Ian did with an Asrock motherboard had some overclocker bios with some guru branding and that board and bios was freaking awesome.
    So being a completely clueless idiot with a one size fits all mindset makes you a droning sheep like the rest of em here.
    Congratulations on being just as dumb (dumber really, as age an experience claimed leaves you permanently clueless) as an emotionally excited teenybopper who loves Fatal1ty.
  • tynopik - Saturday, February 09, 2013 - link

    "equipped with single screen a single GPU" Reply
  • Beenthere - Saturday, February 09, 2013 - link

    John "Fatality" is a joke and Asrock is just milking what little success John Boy had in the past.

    The ignorant plastering of "Fatality" all over the mobo, heatsinks, OMs, etc. and on the BIOS and boot screen is for the 13 year old, immature, PC illiterate fanbois. Unfortunately the 13 year old kids don't represent the majority of the PC enthusiasts market so this marketing ploy to dupe the dumb, has pretty much failed. In fact their has been considerable backlash about the in-you-face display of John Boy by many Asrock consumers - to the point that Asrock has removed his Fuhly Puss from the BIOS menus completely and thankfully allows people to disable Jon Boy's face on the boot screen.

    As far as the actual mobos are concerned, they are decent high end units, but nothing exceptional. They are IME as good as Asus or Gigabyte high end mobos, no more and no less. They appear to be more reliable than Asus as is Gigabyte, IME. I would recommend the Asrock Fatality models to enthusiasts for the mobo quality/performance over Asus, but not for the stupid marketing hype over John Boy.
  • Homeles - Saturday, February 09, 2013 - link

    Unfortunately for your pretentious argument, 13 year old kids wouldn't even know who the hell Fatal1ty is. Reply
  • Beenthere - Saturday, February 09, 2013 - link

    It doesn't matter who he is, what matters is that 13 year olds (of all ages), THINK he's important and thus they must have the products he endorses.

    I'm not rsentful at all, I'm educated and not a gullible sheep. I find it amazing the sheeple buy into this stupid marketing crap. It's like the majority of people were born braindead...
  • Samus - Saturday, February 09, 2013 - link

    u mad, bro? Reply
  • CeriseCogburn - Tuesday, February 12, 2013 - link

    He's an angry gullible sheep that is spewing the PC correct line of hatred toward "marketing" by a "corp".

    What is sickening is listening to the whining PC pure sheep who don't realize they are shorned and shunned for being so stupid, themselves.
  • Iketh - Saturday, February 09, 2013 - link

    unfortunately, your rant is just as childish... you only come across as resentful

    as for me, I also hate the Fatality branding, but that's because I feel queer every time I have to look at him looking back at me so seductively...
  • DigitalFreak - Saturday, February 09, 2013 - link

    Faetal1ty Reply
  • cmdrdredd - Saturday, February 09, 2013 - link

    I much prefer the Asus Republic of Gamers (ROG) branding and theme. It's generic, and actually has a solid lineup that is worth the premium over the standard lineup. The Asrock Fatality brand IMO adds lots of bells and whistles that add nothing to the product that screams "worth it". Reply
  • bigboxes - Saturday, February 09, 2013 - link

    You share a lot of clueless opinion on this site. 13-year olds can't afford these mobos. Don't like it? Don't buy it. There, was that so hard? Reply
  • N4g4rok - Saturday, February 09, 2013 - link

    FINISH HIM. Reply
  • Exodite - Saturday, February 09, 2013 - link

    My takeaway from this is that we need more famous electrical engineers.

    I'd gladly buy a name-branded motherboard from someone with l33t tracing skills and a good eye for component selection.
  • Tech-Curious - Saturday, February 09, 2013 - link

    Excellent thought. Reply
  • Iketh - Saturday, February 09, 2013 - link

    +1 Reply
  • JlHADJOE - Sunday, February 10, 2013 - link

    Or name the board after famous scientists.
    I'd totally rock a Pauli edition X79.

    And how many planking pics would we have if there was a Max Planck motherboard?
  • Geraldo8022 - Saturday, February 09, 2013 - link

    celeb endorsement is a time-honored tradition and it is only getting worse. witness Beats headphones. heck, look at Air Jordans. And even for adults look at the endorsements for beer and golf clubs, etc. These companies wouldn't do it if they didn't think it paid. Reply
  • shabby - Saturday, February 09, 2013 - link

    I'd like to see a matt damon edition motherboard... Reply
  • Omega215D - Sunday, February 10, 2013 - link

    Sadly a lot of the Air Jordans have gone down in terms of quality. Reply
  • Soda-88 - Saturday, February 09, 2013 - link

    If his brand is doing so well, I can only imagine what Grubby can do after he retires from gaming with his near 800.000 twitter/weibo followers (gaining roughly 15.000/month on weibo). Reply
  • dgz - Saturday, February 09, 2013 - link

    WarCraft 3 never achieved the status of Quake 3, though. It's a terrible game that no one played after 3 years.

    Fatali1ty did a lot for Quake 3 in the early days and virtually revolutionized UT2003 when it was new. Quake 3 was quite a big deal back then.

    He also won the CPL World Tour thingy.

    Now, if you said BoXeR, JaeDong, or Flash, I'd agree. But not a lot of people care for SC outside Korea.
  • firefreak111 - Sunday, February 10, 2013 - link

    Did you just say noone plays Warcraft 3? Look on the damn custom games! It's had an extremely active community for years and people still make maps for it. It's a great game that has aged well. Reply
  • JlHADJOE - Sunday, February 10, 2013 - link

    no love for Thresh? Reply
  • dgz - Monday, February 11, 2013 - link

    Thresh is making big bucks in other areas. Their latest company provides quality product for big business. Reply
  • KoolAidMan1 - Sunday, February 10, 2013 - link

    Warcraft 3 was bigger than Quake 3 ever was, and this is before we eve get into the massive DOTA scene. DOTA in China right now is bigger than Brood War, SC2, CS 1.6, and League Of Legends combined, and any of those individual games dwarf Quake 3 in popularity.

    Grubby hasn't won anything in Starcraft 2 so far, but he's been placing higher with almost every new tournament he competes in and he is a very well liked and respected player. His name on a product would easily help to sell it.
  • dgz - Monday, February 11, 2013 - link

    While WC3 was indeed big, it was all dota after 2004-2005. You guys know it's true.

    Quake 3 community never consisted millions of players but it remained the ultimate duel shooter for how many years now? How many people drive F1 again?
  • dawp - Sunday, February 10, 2013 - link

    [qouote]The Fatal1ty branded boards were ‘designed by Abit, but game-tested and approved by Fatal1ty’ up until socket 775 and FM2.[/quote]

    don't you mean AM2 there since FM2 wasn't around when Abit was?
  • TeXWiller - Sunday, February 10, 2013 - link

    and ECC support. One might be able to forge workstations out of these. Reply
  • yzkbug - Sunday, February 10, 2013 - link

    Is this you, Johnathan 'Fatal1ty" Wendel? Reply
  • JeBarr - Sunday, February 10, 2013 - link

    Like many high end gaming boards, these two cram on the extra features that almost no gamer would ever use.

    Does anyone think that Johnny Wendel would use even half of the USB 3.0 and Sata III 6.0GB/s ports?

    I don't.

    Would even the most competitive gamer and power-user require such an amount of extra features for their at-home system?

    Probably not.

    I can see the need for extra PCIe x16 slots, for obvious reasons.....but legacy PCI slots on the Pro model is just ridiculous. Give me an extra PCIe 2.0 x1 or x4 slot instead. Get with the times, geez.

    And how about these high end gaming boards with creative audio chip on-board? Right, because everyone knows it's such a great idea to have an audio amplifier mixed in with all the traces. I mean, seriously, just get rid of the extra unused PCI slots and put PCIe slots instead so I can add my own sound card....geez.
  • Tech-Curious - Sunday, February 10, 2013 - link

    Yeah, I would expect a motherboard aimed particularly at gamers to be stripped down on features, with extremely high-quality components supplying the features that are important.

    The review sorta makes that very point, when it compares the Fatal1ty mobos to their Asus analogues -- quality over quantity of features.

    That said, motherboards in general seem to be over-featured, and there is a segment of the market that would (understandably) balk at paying high-premium prices for a motherboard without all possible bells and whistles. But perhaps those two points only tend to suggest that motherboards are a bad fit for a pro-racer-style marketing campaign: motherboards don't tend to contribute all that much to the overall performance of a computer system, beyond a relatively low threshold of quality. Whatever difference motherboards do make tends to be overwhelmed by the performance attributes of other components, and so motherboard manufacturers feel compelled to add features to motherboards to differentiate their products from their competitors'.

    Don't get me wrong: the motherboards reviewed in this article are high-end, performance-oriented parts, but they fit that description in large part because they use a socket-2011 chipset (and therefore they must be paired with a top-of-the-line CPU). That in itself is a bit of a head scratcher, IMO, because there's no compelling evidence to suggest that the LGA-2011 CPUs are noticeably better than the i7 3770k in a gaming context. Where the 2011 platform shines is in heavy-duty high-threaded workloads.

    The long and the short of it is that ASRock's branding an LGA 2011 motherboard around a pro gamer is a little like a car company branding a luxury sedan around Jeff Gordon.
  • dgz - Monday, February 11, 2013 - link

    Who the hell is this Jeff Gordon guy? Never heard of him. Quite a few F1 and rally guys are used to promote regular cars. Reply
  • JlHADJOE - Monday, February 11, 2013 - link

    Which regular cars? Almost every car I know that has a racing driver's name on it has been pretty sporty.

    Alfa Romeo Spider Veloce Niki Lauda
    Ford Mustang McLaren
    Caterham JPE (Jonathan Palmer Edition)
    Acura/Honda NSX Zanardi Edition
    McLaren Mercedes SLR Stirling Moss

    Subaru Imprezas in Colin McRae, Richard Burns and Peter Solberg editions
    Mitsubishi Lancer Evolution 6.5 Tommi Makinen Edition
  • lukarak - Tuesday, February 12, 2013 - link

    Citroen C4 by Loeb? Sporty as hell :D :D Reply
  • Mithan - Sunday, February 10, 2013 - link

    A waste of money, like all these "performance" series boards designed to get an extra $100 out of you for a 3% increase in speed.

    Sorry, but I will always buy a board in the $140-160 range, and take that extra money and dump it into a better video card.
  • CeriseCogburn - Wednesday, February 13, 2013 - link

    This board appears to be not worth it, as it falls short too much, too often.
    Others do not.
    A poor boys budget means never getting something great, and that's okay to suffer in the underclass.
  • althaz - Monday, February 11, 2013 - link

    Where is the Day[9] CPU heatsink or the Tastosis keyboard/mouse combo? Or the JP calendar? Reply
  • ypsylon - Monday, February 11, 2013 - link

    For starters I couldn't force myself to buy any motherboard with black&red theme. Bleeeh. Red as a color make me sick. Anyway that is only personal distaste. But that is not the only thing which is wrong with those boards. 1. 8 USB3 ports. Adding so many to the back panel is nothing short of idiotic. A lot of supposedly compatible hardware of USB2 fame doesn't work when connected to USB3. Every motherboard -equipped with USB3- I tested/owned displayed same stubbornness with one device or another. Some USB2 devices just refused to work outright on USB3. Period. 2. Board which cost 350$+ and doesn't have Intel NIC = joke. 3. Professional have better balanced I/O panel, but it is also stripped down when compared to "Champion". There is nothing "Professional" about supposed professional board. 4. Endorsement by a bloke which for most modern PC users means absolutely nothing is also nothing short of laughable. I think AsRock would do better releasing "Justin Biber" board. Then maybe some brainless teens will buy it only because it is JB board. 5. Both boards also share same problem with top 16 PCI-Ex slot (of course it is not native only to those 2 products, but must be pointed out). Can't remove memory sticks without removing VGA, large dual tower coolers also can be an issue. Think before releasing product. If you desperately want quad-SLI/CF setup release XL-ATX board. On such board there is enough space for everything.

    Oh and these red slots/ports, bleeeh. Did I mention that earlier? :P
  • lukarak - Monday, February 11, 2013 - link

    You do know that you can insert DIMMs with just one latch moveable. Especially on these, where there is only one moveable to begin with.

    Endorsement by a bloke is no more or less idiotic than every other marketing thing. From Republic of Gamers, Lanparty series boards with UV cable sleeves and a chasis carrying strap and so on. It all adds to the price of an otherwise fine board, but that's their calculation.

    You also have USB 2.0 ports on the back side, for that occasional peripheral that doesn't work. Plus six of them on headers which you can, imagine the surprise, route to the back side as well.
  • Peanutsrevenge - Monday, February 11, 2013 - link

    The designs are always far too aggressive and garish for my tastes, which is annoying as often the products are just what I'm after - spec wise.

    Gamer stuff does NOT have to be all aggressive and such, opponents will only see the equipment of LAN gamers, which is a tiny percentage of us.

    For the majority of us, the system sits at home and plays multiple roles and even requires the WAF in very very rare cases (usually Mum Acceptance Factor).
  • - Monday, February 11, 2013 - link

    I've never purchased a fatal1ty product because often they are too expensive and show no real performance gains vs a lot less expensive competitors. Now that I know it's based on some has-been gamer. Even less likely to ever buy a product with this brand on it. This Article - greatly appreciated. Reply
  • Bonesdad - Monday, February 11, 2013 - link

    What drives me nuts is how they try to make him look like a tough he's some badass keyboard bangin, mouse clickin gangsta. Reply
  • maximumGPU - Tuesday, February 12, 2013 - link

    Hahah Reply
  • CeriseCogburn - Wednesday, February 13, 2013 - link

    Yes, which he is not.
    He is a soft skinned, supple handed, soft spoken, slow and controlled quite kind wuss-a-moe.
  • AssBall - Wednesday, February 13, 2013 - link

    WTF? Slow work day for you? Someone pee in your Cheerios? Can't find a better board to troll? Go do something useful like electrocute yourself with your vibrator. Reply
  • jason_mcallister - Monday, February 11, 2013 - link

    I have the Z77 version of this motherboard. It's pretty solid. I didn't buy it for the marketing but for the 10 SATA ports. ASROCK does support this MB well, I recently got a BIOS update and the website support page has recent drivers updates for windows 8. Yes the board is gimmicky but so what if it has the major features I'm looking for. It's not a bad looking board either. Reply
  • UltraTech79 - Monday, February 11, 2013 - link

    I can't believe this BS brand is still trying. Who the hell buys this crap? Do they realize that the whole fatal1ty horseshit is making people NOT want to buy an otherwise nice board? make it stop. Reply
  • CeriseCogburn - Thursday, February 14, 2013 - link

    All the little insane amd fanboys bought the amd crap because a PR fantasy mind bending half naked ho was on the video card...

    The double D knockers fan was another recent amd sexual sales tool, for the tools.

    Don't expect most here to miss out being manipulated idiots, even if they caught on from the 1st post it was time to whine about fatal1ty like good little sheep.
  • Origin64 - Tuesday, February 12, 2013 - link

    quote: One would also expect some form of network interface to reduce CPU consumption / prioritize gaming traffic, but rather than going the Atheros Killer route, ASRock use Broadcom NICs and software.

    I wouldn't expect it. Those cards do not offer increased performance over any other networking solution, but they do cost 100 bucks more. It's a scam designed to target people who think more expensive means more better.
  • Solix - Tuesday, February 12, 2013 - link

    Please people, stop purchasing anything with this branding so:
    a) He can stop getting pointless cuts of the profits when as others point out he hasn't done anything particularly interesting
    b) They will stop making this crap and put out real enthusiast boards

    I'd like to actually purchase some of the upper end boards but I refuse to do based on marketing crap. If they want to brand it with someone I'd be more impressed with naming it after some awesome electrical engineer or circuit / cpu designer; heh.
  • lever_age - Wednesday, February 13, 2013 - link

    Hm, I think there are already a lot of "black edition" parts out there. Harold Black, inventer of the negative-feedback amplifier? heh.

    I don't know if you can count it as it's so far back and not really a branding, but Nvidia has some Tesla cards to sell you. And a lot of their code names are scientists of course.

    So for circuits, Jack Kilby (Nobel prize for first integrated circuit), Bob Widlar (IC design, but analog). Plenty of names escape me at the moment.

    For high-performance computing, let's start with Seymour Cray... wait a sec...
  • LoneWolf15 - Wednesday, February 13, 2013 - link

    For the Babality edition. Reply
  • JonnyDough - Friday, February 15, 2013 - link

    Fatal1ty is one of the few gamers out there who isn't obese and smoke a lot of pot. LOL That's why he's made his millions. Reply
  • Googer - Tuesday, February 26, 2013 - link

    The newegg URL links to the wrong product, which sells for $364, The article states the review product sells for $250.

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