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  • Gnarr - Monday, January 07, 2013 - link

    I love when people turn technology on. Reply
  • name99 - Monday, January 07, 2013 - link

    What the the numbers of significance in judging these sorts of products?

    Obviously they work, in some sense --- we've all had enough experience with noise-reduction in modern phones and BT headsets to know that they are better than they were.

    But, to take an obvious example, Apple went with their own custom cell for this task in the iPhone5. What can we know about this? Obviously it may just have been about cost and control, but assuming technology factored in, how does one measure the quality of noise reduction, the quality of "wide-band assist", to make a judgement that "our Apple cell can do these better (or as well, but at lower power) than your IC"?

    I phrase this in terms of Apple, but the point is more general. For example, I believe that Qualcomm has some of these features on some of its ICs, and the same question arises --- why should I choose this chip over what Qualcomm already provides?
  • Paulman - Monday, January 07, 2013 - link

    For a second, I was wondering, "How did you find the time to write this up and post it in the middle of CES?!" Then I realized it was probably on auto-post :P

    Cool stuff! I wonder what upcoming phones we can expect to see this first in. Do you think Apple will return to Audience for their next iPhone? (and actually enable it?)

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