Display

As the smartphone market continues to mature, the distinguishing between smartphones becomes harder and harder as OEMs continue to converge in platform and in most other aspects. This is most evident when looking at the progression from the Galaxy S2 generation to today. Back then, the Galaxy S2 was notable because of its Exynos 4210 SoC, which was far ahead of Qualcomm’s dual core Scorpion solutions at the time, which meant non-Samsung OEMs had notably worse CPU and GPU performance. The same was also true for the original Galaxy S with its Hummingbird SoC. Today, just about every OEM ships the same SoC. The difference between 8974AB and 8974AC is effectively only an eight percent CPU bump for the AC variant.

One of the key differentiators now in the market is display. The Galaxy S 5 features a 5.1-inch 1080p Full HD Super AMOLED display, equipped with the usual set of software defined color profiles. The GS5 gets a new adaptive profile that automatically adjusts the tint of the display according to the color of the ambient light. It's a neat effect, however Samsung's Cinema mode still ends up being the most accurate.

As always, we measure color accuracy using Spectracal’s CalMAN 5 software and a custom workflow for smartphones and tablets. 

The results show that the Galaxy S5 has a display that is dramatically improved from the Galaxy S4. However, the Galaxy S line doesn’t exist in a vacuum, so it’s important to also look at how it compares against the best LCDs in other phones. In this department, things aren’t quite as perfect. To start, the color gamut control is still rather poor even on Cinema mode, as effectively all of the secondary colors miss the sRGB targets for saturation sweep. Yellow, cyan secondaries and green primaries are also notably out of the sRGB gamut triangle. While recent headlines have raved about the Galaxy S5’s record-setting color accuracy, I don’t see this at all in the results. Still, against the competition in the Android space, Samsung has improved a tremendous amount while other OEMs seem to be stagnating or even regressing in color accuracy. The only Android OEM that actually beats Samsung in the color accuracy department is now Google, which is strange because they contract out their hardware to other Android OEMs.

CalMAN Display Performance - Saturations Average dE 2000

Looking at the saturation sweep, it’s evident that Samsung is now about equivalent to LG in color accuracy for their displays. HTC is barely ahead, with such a small difference that it’s not worth counting. Only Google and Apple have a noticeable lead in this department, a huge improvement from 2013 when Samsung trailed far behind most other competitors in this test.

In the Gretag Macbeth Colorchecker, Samsung continues to hold its position, beating all but Google and Apple. HTC is noticeably behind in this department compared to Samsung, as the One (M8) is horrific in this department compared to even the original HTC One.

CalMAN Display Performance - Gretag Macbeth Average dE 2000

In the contrast department, Samsung continues to dominate, with effectively infinite contrast. Based upon some quick viewing of the display in the darkest room I have in the house, I don’t see any obvious DC bias issues. Unfortunately, I still see some ghosting on the display at low brightness which manifests as a purple trail when scrolling. This seems to be unchanged from the Galaxy S4. The minimum white brightness is around 1.8 nits, which is great for reading at night, as many LCD-screened phones such as the LG G Pro 2 have a minimum white brightness of around 7-12 nits.

Brightness (White)

Samsung has also made great gains in the maximum brightness department, which is especially pleasing because for the longest time, AMOLED was noticeably less bright which made it incredibly difficult to read webpages and similar content outdoors. I’m happy to say that this is no longer the case, as the Galaxy S5 now has a display that realistically reaches around 440 nits outdoors with a pure white image, although this requires auto-brightness to be on and will vary with the screen mode. The maximum that is accessible without this daytime boost mode is somewhere around 350 nits.

The problem is the way Samsung has achieved this, something that is shown in the grayscale tests. While Samsung has done a great job in clamping down the white point to around 6504k, grayscale is so noticeably green that not only does CalMAN show this in the measurements, but also casual observation. I can literally see that the grayscale image is not gray, but an off-green. I’m not quite sure how this happened, but I suspect that this was done in an effort to increase peak brightness as even in the bluest display mode, green is still closely tracking with blue.

CalMAN Display Performance - White Point Average

Overall, I’m quite pleased with the display. The AMOLED display in the Galaxy S5 is finally equivalent to LCD displays in color accuracy and peak luminance, areas that LCD used to be the best in. Throw in the incredible contrast that AMOLED has always had and the ability to toggle between wide color gamut and accurate color, and I would say that AMOLED is finally equal, if not slightly better than LCD. With a few more iterations, I wouldn’t be surprised if I were to write that AMOLED is clearly superior to LCD.  Of course, there are some issues such as a noticeable green tint to the display in grayscale and Samsung still needs to improve their clamping of gamut to sRGB for Cinema/Movie mode, but none of these issues seriously detract from the viewing experience.

Platform Power, Ultra Power Saving Mode, Battery Life & Charge Time Snapdragon 801: CPU, GPU & NAND Performance
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  • theduckofdeath - Thursday, April 10, 2014 - link

    The skin is developed by a different team than those who compiles the Android core for a specific hardware, it's something each manufacturer works on internally while Google themselves works on what the operating system should offer. Or do you seriously believe that each company only has one developer on their payroll, doing one thing at the time? Your logic is so flawed that I don't even know why I wasted time replying to you.... :)
  • TheSailorMan - Sunday, April 13, 2014 - link

    " Have you tried the google play version of the galaxy s4?"

    Have you???
    I have heard that at least 5-6 ppl in world have it.

    It is Samsung too. Right? Why not millions of ppl? Is that what you wanna do Samsung?????
  • darwinosx - Tuesday, April 8, 2014 - link

    Heh. Sales are meaningless without profit and Samsung isn't making much. That would be Apple. Actually we know S4 sales were quite weak and manufacturing had to be cut back as a result. Samsungs sales were largely el cheapo phones not the cheap derivative S 4 with allots barely working features.
  • theduckofdeath - Wednesday, April 9, 2014 - link

    Samsung aren't making a profit? Take it easy on that cool-aid, darwinosx.
  • ESC2000 - Thursday, April 10, 2014 - link

    Samsung's profits have been exceeding apple's as of late. You picked the wrong company to pick on haha.
  • hero4hire - Thursday, April 10, 2014 - link

    Everyone knows the more a company extracts from its user base in profit the better it is run and is. That's why people just love Comcast. At least three times the margin as Apple, it's the best ever.
  • ESC2000 - Saturday, April 12, 2014 - link

    Exactly! I love handing over massive amounts of extra cash every time I buy a device so I can claim that the company that makes my device has the highest profit margins!
  • doobydoo - Friday, April 11, 2014 - link

    'Samsung's profits have been exceeding apple's as of late'

    What? Don't be ridiculous. They are way behind, and saw a drop while Apple saw a decline.
  • doobydoo - Friday, April 11, 2014 - link

    While Apple saw an increase* sorry
  • ESC2000 - Saturday, April 12, 2014 - link

    More on profits in a moment but foray I think this bears repeating: "I love handing over massive amounts of extra cash every time I buy a device so I can claim that the company that makes my device has the highest profit margins! $100 for an extra 16 GB is nbd so long as I can wave my idick around to show everyone how big it is!"

    I have a nexus 5 and am happy to report that I didn't waste hundreds of extra dollars so that LG or Google could boast higher profit margins.

    Now regarding Samsung and Apple, Samsung's profits actually exceeded apple's in Q2 and Q3 last year. Overall apple finished ahead last year with $35 billion in profit to Samsung's $30 billion but it was far from a blow out and Samsung will have plenty of capital to invest in R&D, etc to challenge apple even more. There is a reason apple's internal slide show says "people want what we don't have" - yep....

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