NVIDIA Announces GeForce GTX 780/770 Price Cuts; GTX 780 Ti Launch Date & Price
by Ryan Smith on October 28, 2013 11:15 AM EST
With the launch of AMD’s new flagship Radeon R9 290X only a couple of days behind us, NVIDIA has wasted surprisingly little time in responding the latest salvo in the unending GPU wars. Intended to coincide with the launch of NVIDIA’s holiday GeForce game bundle, the launch of ShadowPlay (more on that later today), and the final (non-beta) release of GameStream, NVIDIA has rounded out their Monday by announcing a pair of price cuts for their high-end consumer video cards, and set a launch date and a launch price for their recently announced GTX 780 Ti.
First and foremost, both GeForce GTX 780 and GeForce GTX 770 are getting price cuts, effective tomorrow (October 29th). GTX 780 will be reduced by $150 to $499, and meanwhile GTX 770 will be getting smaller $70 trim, bringing the price of that card down to $329.
For the GTX 770 this is something of a delayed price cut – AMD launched their competitive Radeon R9 280X just shy of 3 weeks ago – but as the saying goes it’s never too late. Between the two GTX 770 is about 5% faster while 280X has the 3GB memory advantage, so $329 won’t significantly threaten the 280X but it is where we would have expected NVIDIA to place it given their performance advantage.
For the GTX 780 on the other hand, this is a rapid response for NVIDIA, coming just days after the launch of the Radeon R9 290X. The 290X, its $550 price tag, and its superior performance unquestionably left NVIDIA with little choice but to cut prices. But we had not been expecting NVIDA to drop the GTX 780 below $500, even with 290X’s performance advantage. The end result is that now 290X is the more expensive part by 10% (or $50), which coincidentally is also the 290X’s performance advantage. This puts the two cards on equal footing on the price/performance continuum with NVIDIA’s kicker – their superior build quality and cooling performance – remaining. Furthermore we were also able to confirm with NVIDIA that the metal reference cooler will still be available even after the price cut, so alongside the collection of custom designs we’ve seen the high performance reference blower will still be an option for buyers seeking a quiet blower.
| Fall 2013 GPU Pricing Comparison | |||||
| AMD | Price | NVIDIA | |||
| $700 | GeForce GTX 780 Ti (Nov. 7th) | ||||
| Radeon R9 290X | $550 | ||||
| $500 | GeForce GTX 780 | ||||
| $330 | GeForce GTX 770 | ||||
| Radeon R9 280X | $300 | ||||
| $250 | GeForce GTX 760 | ||||
| Radeon R9 270X | $200 | ||||
| $180 | GeForce GTX 660 | ||||
| $150 | GeForce GTX 650 Ti Boost | ||||
| Radeon R7 260X | $140 | ||||
Meanwhile, as previously mentioned today’s announcement also coincides with the launch of NVIDIA’s “The Way It’s Meant to Be Played Holiday Bundle with SHIELD” promotion, which for both the GTX 780 and GTX 770 will consist of Assassins’ Creed IV, Batman: Arkham Origins, Splinter Cell: Blacklist, and the $100 SHIELD discount. So on top of NVIDIA’s price cuts they will also be offering an unusually strong bundle in direct opposition to AMD’s price premium 290X Battlefield 4 bundle. The true value/meaningfulness of a bundle will as always ultimately depend on the buyer, but it’s very unusual to see such a significant bundle attached to what’s already a competitively priced card. So come tomorrow when these price cuts hit, NVIDIA is going to be in a very good position to counter 280X and 290X.
| NVIDIA Holiday Game Bundles | |||||
| Video Card | Bundle | Shield Discount | |||
| GeForce GTX 770/780/Titan | Assassin's Creed IV, Batman: Arkham Origins, Splinter Cell: Blacklist | $100 | |||
| GeForce GTX 660/660Ti/670/680/760 | Assassin's Creed IV, Splinter Cell: Blacklist | $50 | |||
| GeForce GTX 650 Series | $75 Free-To-Play (Continuing) | None | |||
| GeForce GT 640 (& Below) | None | None | |||
Finally, along with the announcement of tomorrow’s price cuts NVIDIA has also announced the launch date for the previously announced GeForce GTX 780 Ti: November 7th (next Thursday). Furthermore NVIDIA has also announced that it will be priced at $699, placing it $200 above the GTX 780 and $150 above the 290X. We still don’t have the specs for the GTX 780 Ti, but the fact that NVIDIA is pricing it so far above the 290X indicates that they have a lot of confidence that they will be able to beat 290X’s performance, and will do so by enough of a margin to justify the price. This isn’t wholly unexpected – after all, GTX 780 wasn’t a fully enabled GK110 consumer part – so it should be interesting to see just what NVIDIA has prepared to carry on as their new gamer flagship card.
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dukejukem - Tuesday, October 29, 2013 - link
I've read your sentence twice now, I'm still not sure what point you're trying to make here.The only attempt at a fact that you've put in this mess of a paragraph is that 600 universities teach CUDA, yet have failed to mention what their specific application of CUDA was, and why the teach it in the first place.
I think you may have to realise that people buy video cards to suit their needs, some people buy them because they like having the most expensive card on the market to brag to their friends about, some people just want to play games within a reasonable budget, other people like myself buy certain cards based on functionality requirements that each manufacturer produces with the cards.
Da W - Tuesday, October 29, 2013 - link
CUDA is like AMD's Mantle, for compute. If Mantle is bad, so is CUDA. If CUDA is good, so is Mantle.Klimax - Wednesday, October 30, 2013 - link
Cuda is not like Mantle. Cuda manages quite few thing like core allocation and such.Bubafet - Wednesday, October 30, 2013 - link
Do you know how many times you said cuda, all that effort and sass over what, how much money do you make with it, hope it justifies your. If you were listened to elsewhere you wouldn't be a random tool on the internet, and curiously do you think the odd wannabe creator, that boasts long before any display of real talent, not childish obsession, outways the masses that just want to game. You act like youir profession, or attempt since you haven't mentioned any credible work or employment, is anywhere near the main purpose or use for the product. Always people that aim at knowing more like yourself are the first to pat themselves on the back for knowing the first tier and claiming their legend status to people that don't care. and comparing yourself to two reputable tech groups you've mentioned, sad, sad. Please make a game that makes your rant less awkward. If your a fanboy, try sticking up for NV's past six months of driver shame. Even they are back-peddling and hiding at the moment. I'm an Nv fan, always have been, but no moreblitzninja - Saturday, November 2, 2013 - link
I know he sounds like a tool but he does make one good point. OpenCL (and OpenGL by extension) don't run as efficiently on nV hardware as CUDA does since nV Compute hardware is built with this in mind.The crap he says about OpenCL being shit is obviously false and it's clear he has no clue whatsoever about OpenCLs coding, OpenCL is actually really efficient and OpenGL--since he mentioned it--is actually faster than Direct X 11, the only reason people choose Direct X is because it has more support/advertising (Microsoft) and has more entry user friendly API documentation, otherwise, OpenGL is faster and runs on every platform.
Honestly, run the CUDA nV vs OpenCL AMD because if someone buys an nV card, they're not going to be running OpenCL if CUDA support is available, so it's a more realistic comparison.
TheJian - Tuesday, October 29, 2013 - link
As gadgety said, Titan is a Tesla already with a $1500 price cut down from $2500. Pro's still laugh about the value of a Titan and that is why it sells. If you bought them just for gaming, you're either rich, or just don't get the point of the product. Great gamer yes, but also as a PRO CARD replacement on a budget. Think CUDA, and you'll get the point. They don't need a price drop but I'd suggest it anyway to say $800 and make a faster ultra model with another SMX enabled and 100mhz. It shouldn't hurt tesla much as if you're really making serious cash with your card you'll want driver support for the other $1500. Over years of use making money it means nothing.just4U - Tuesday, October 29, 2013 - link
From what I know about compute stuff.. doesn't AMD sort of lead in this area across most of their cards? In theory wouldn't they be the budget pro card?abhaxus - Wednesday, October 30, 2013 - link
I believe AMD does not do double precision with the same speed as the Titan. For basic compute (consumer level) like bitcoin mining, folding, etc, the AMD cards are faster. But for prosumer and professional tasks, the Titan is the king. Not an expert, but I had been confused by that as well.just4U - Tuesday, October 29, 2013 - link
There seems to be a hole at 399.. I'd lay money that is where AMD plans to position the 290... unless they want it to directly compete with the 770.. then they'd have to nock it down a bit more but there would still be that hole in the $400 segment.Spunjji - Monday, October 28, 2013 - link
Or not, if you live in the real world! ;)